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Invest sefton may 2014 twitter ppt [autosaved]

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Page 1: Invest sefton may 2014 twitter ppt [autosaved]
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Who are we?Online Guru6 yearsTeam of 8

What do we do?Set up social mediaTrain social mediaManage social mediaResponsive WebsitesBrochure websitesEmail MarketingClients?Any local businesses Any national businessAny sector!

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Aims of this session

To give you an valuable insight into the main Social Media players

To explain best practice and etiquette To identify the important features

offered by Twitter To discuss how to gain more followers

and to turn them into customers

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First Things First

All roads lead to your website

Run them all in sync for an effective R.O.I

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How effective is your website?

Over 30% of your social media followers will look at your website.

Will they want to do business with you?

Is your website up to date? Is it responsive?Does it have the information you

are tweeting about on it?Can you convert visitors into

customers?

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Contact Forms

Free Tips Sign Up

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Booking Form

Join Our VIP Club

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The Power Of Blogging

Set up a blog on your website

Eg: www.yourdomain.com/blog Post weekly news Link to and from Social Media Each page to have unique URL

SEO - New activity or info on an otherwise static website etc..

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Try to post a blog post once a week

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KEYWORDS

Ask staff, family, friends what they would type in if looking for your business

Try to get 30 phrases

Use them in web copy, social media bios and social media posts

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What is Social Media?

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P.O.S.T P for PLATFORMWhere are my people hanging out?

O for OBJECTIVEWhat do I hope to achieve? Leads, sales, brand awareness etc?

S for STRATEGYWhat shall I talk about? How often? Who will do this?

T for TECHNOLOGYWhat software/gadgets/analytics shall I use?

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Social media etiquette

Act as you would at a cocktail party/networking event!

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But WHAT shall I talk about? Your business history (Brand)

Your products/services Special offers/promotions/events Your team Your sector Local area news Local events Latest BREAKING news Cartoons/videos/sayings Celebrities in the news Direct to your Blog posts

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Accountants

ALL WENT

VIRAL!!

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Which Platform Should I Use ?

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Has  over 1 billion active users It is estimated that 1 in every 13 peo

ple has a Facebook account. On average, 250 million photos are u

pdated every day. More than 2 billion posts are liked an

commented on daily. Age of average user is 38 and is risin

g.

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235 million active users.

Google+ affects search results on Google, if someone is inyour circles their content will have a higher page rank in your searches.

Google+ is linked to Google Places, if you link it to your + page it will improve your page rank for local customers greatly.

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Has 200+ million users

51% of active Twitter users follow companies, brands or products

It now only takes up to once week to hit a billion tweets across Twitter.

Great for driving traffic to websites

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LinkedIn has up to 200 million users.

90.9% use the free version of Linkedin, but the rest have an upgraded paid account.

LinkedIn is typically used more for businesses, it isn't as 'attractive' as other social platforms but proves to have its uses.

For B2B it is essential to be on there

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Faster growing than Facebook has EVER been

Mainly female users aged 30+ in higher income bracket

It is a standalone network like LinkedIn and  there is hardly any crossover usage.

Users have it to communicate through imagery

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Percentage of Instagram users that log in at least once a day is 70%

Over 200 million users 43% of top 100 brands post daily

on Instagram Only used on mobile devices Can use different filters to make

photo look better

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TWITTER

32% of 15 million UK users use Twitter daily

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Twitter

Brand awarenessDrive traffic to website

Drive traffic to FacebookBuild momentum &

excitement

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How do you set up an account?

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Go To www.namechk.com

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Twitter Lingo To Tweet is to post an update

To Follow-You get their updates

Follower follows you and gets your updates

@reply-A public message

Direct Message (DM) goes to their inbox

Hashtag ~ Groups words together and highlights them

Retweet (RT) Shares a post to their followers

Lists-To keep a track on a group of accounts

Trending-Most popular words at the moment

Promote-Push your account or Tweets and payment

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MAKING A TWEET

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CONNECT PAGE

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USE SEARCH TO FIND TARGET MARKET

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HASHTAGS

1) Use to highlight keywords #websites #socialmedia #liverpool

2) Use to show emotion #soexcited #reallybusy

3) Use for competitions etc to win, tweet answer using

#gurucomp

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DIRECT MESSAGES

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LISTS

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TwitterDo’s and Don’ts

Don’t link to Facebook

Use keywords in biography

Add your website/location

Tweet regularly

Use trending topics

Be generous (retweets)

Use Bit.ly account

Use Hootsuite/Buffer

Use Google Analytics

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Add Social Media feeds onto your

website

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SUCCESS STORIES

Local interior design Firm secured dealTo design interior for Worlds most expensive flatAt £27m fromInteractions on Twitter

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SUCCESS STORIES

Local kitchen firmSold an ex display Kitchen worthOver £20,000 from a single tweet

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SUCCESS STORIES

Local accountantsHave attracted 7 new clients in 2013 worthOver £10,000 in Business from interactions on Social Media

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SUCCESS STORIES

Local home storeSold a bath from their online storefor £1499From a single tweet at 2am on a Sundaymorning

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SUCCESS STORIES

Online Guru haveAttracted over 30New website andSocial media clientsIn the past 3 yearsThrough our SocialMedia activity!!

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SO WHAT ARE YOU WAITING FOR??

“GET TWEETING”

Mention this@onlineguruUK session

in a tweet and we will give you another

1 hour

bespoke strategyConsultation

FREE!!!!

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Questions??

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Google +Best for SEO & Segmentation

Globally No.2 Social Media site. Are you ready??

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Google +

Business Pages and Personal Profiles

Post to circlesIntegrate with other Google

productsHelps with your Google rankingHangouts may see the demise

of Skype

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Google+ Circles

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Google + Hangout

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Google +

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Questions??

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Pinterest – Best for Mobile / Visual

29% of UK users (2.2m) are in the highest income bracket

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77% of the UK population have an active profile

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Profile, Page or Group?Daily posts - topical interesting relevant

Facebook favours images/videos/questionsRespond quickly

No more than 25% sales messagesAbout us keywords

Like suppliers pagesUse @ in posts for shares

Sponsored postsProof read before posting!!

Facebook stuff

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FACEBOOK PAGE

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Facebook Features

Check-InReviewsOffersEventsTabs

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Facebook Advertising

Perfect way to reach your markets precisely.

Your business can advertise to your exact audiences based on specific social and geographical information.

Age, gender, location, personal interests, job functions etc can all refine targeting.

Set your own budgets. From 25p per click.

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QUESTIONS?

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Linked InBest for Networking and Finding Leads

11 Million Profiles In The UK – 23% of Workers

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Linked In Features

Post from profile or page

Great for search pre meeting

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Linked InDo’s and Don’ts

Current pictureUse keywords in Biography

(120) Add contact details

List landing pages for websites Get recommendations

Join groups where targets areRespond to people who viewed

profile

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Linked In Profile

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Linked In Business Page

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QUESTIONS??

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Pinterest – Best for Mobile / Visual

29% of UK users (2.2m) are in the highest income bracket

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Other Platforms (or Tactics!)

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Clothes, Shoes, JewelleryKitchens, BathroomsBoiler systemsInterior design contractsHouses (Sales and Lets)Accountancy clientsLegal clientsPersonal training clientsChamber members!!

Success Stories

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Success stories……….

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Analytics

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Which platform or platforms are the right ones for you?

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Thanks for listening

We look forward to interacting on Social Media with

you!@onlineguru2u

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internet market-

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#500aday

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facebook

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