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Introduction to Virtual Reality for BusinessPaolo Tosolini, FounderTosolini Productions@tosolini
Business storytelling through emerging
technologies
90 minutes agenda
Definitions
Types of VR content
Business Case Studies
HardwareHands-OnWorkshop
Simplified Definitions
VIRTUAL REALITY (VR)
A realistic and immersive simulation of a three-dimensional environment
AUGMENTED REALITY (AR)
The integration of digital information with the user's environment in real time.
Why should you care about VR?
PROs
• It’s hot • Getting more affordable• Very immersive, authentic
CONs
• It requires some hardware to work• Perceived to be mostly for games • Some people feel discomfort
360 (degree) photos
Credits: ElicaTeam
EQUIRECTANGULAR PROJECTION
Photo Sphere creation tools
SAMSUNG GEAR 360
RICOH THETA S
ANDROID(only)
GOOGLE STREET VIEW
CARDBOARD CAMERA
PHOTO 360BY SFERA
PANORAMA 360 CAMERA
iOS(only)
360 PANORAMA
PANORAMA 360 CITIES
ANDROID & iOS
DEMO• Smartphone (iOS / Android)• Ricoh Theta S (360 camera)• Cardboard VR photo sphere viewer
http://viewer.spherecast.org/upload
GOOGLE CARDBOARD
HTC VIVE
OCULUS RIFT
HOLOLENS
Head Mounted Displays (HMD)
Game engines
REAL ESTATE / HOSPITALITY
HEALTH
• Surgery simulation• 360 video training• Guided meditation• Anxiety management• Post Traumatic Stress Disorder• Pain relief and rehab
3D images of kid’s heart uploaded to Sketchfab and viewed in Google Cardboard
MANUFACTURING
• Product design & development• Skills training• Virtual testing and prototyping• Real-size product representation
Bombardier
Audi
ESI
Ford
MEDIA
360 video on demand and live streaming
NON PROFIT
• Exhibits designed using SketchUp• Plan layout of future pavilion using HTC Vive• High-Res cockpit photospheres and Google Cardboard
FINANCE
CITI Innovation Lab and 8Ninths
Using mixed reality to enhance financial trading and data visualization
Hands onWorkshop
GOALCreate a VR interactive experience featuring photo spheres, images and text captions
WORKFLOW1) Download media2) Sign up for online panoramic authoring tool3) Create your story
DOWNLOAD MEDIA
http://bit.ly/360images
Tap and save images on your camera roll
SIGN UP: http://seekbeak.com
DEMO
360 Panorama / Virtual Tour Resources
• http://seekbeak.com (author 360 VR right from your device)• https://sphcst.com/upload (instant 360 web photo viewer)• http://viar360.com (360 storytelling tool)• http://www.easypano.com (stitching software + virtual tours)• http://www.360cities.net (license professional panoramas)• https://roundme.com (virtual tours)
And many more…