Social Semantic Web and its applications

Maciej Dabrowski

About me MACIEJ DABROWSKI!

maciej.dabrowski@deri.org!

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WHY? SOCIAL NETWORKS ARE AN IMPORTANT ELEMENT OF OUR CULTURE

what? How? 16 HOURS OVER 4 DAYS THEORY AND PRACTICE INTERACTIVE

SOCIAL NETWORKS

SEMANTIC WEB

GOAL

“I AM COMFORTABLE

WITH THE SOCIAL SEMANTIC WEB”

Day 1: introduction to semantic web and social networks (a.k.a. theory)

SESSION 1.1: INTRODUCTION TO SOCIAL NETWORKS SESSION 1.2: BASIC CONCEPTS BEHIND SEMANTIC WEB

Agenda

Agenda

Day 2: social semantic web: applications and practices

SESSION 2.1: APPLICATIONS OF THE SOCIAL SEMANTIC WEB SESSION 2.2: TECHNOLOGIES FOR THE SOCIAL SEMANTIC WEB

Agenda

Day 3: CHALLENGES AND future of THE SOCIAL SEMANTIC WEB SESSION 3.1: MULTI- DISCIPLINARY ASPECTS OF THE SOCIAL SEMANTIC WEB SESSION 3.2: PROJECT WORK Day 4: PROJECT WORK SESSION 4.1: RESULTS http://www.leadingmenonly.com/wp-content/uploads/image/Stop Thinking.jpg

Schedule

Session 1.1 6 May (MON) FA-1D 11 -13 Session 1.2 6 May (MON) FA-2B 15 -17 Session 2.1 7 May (TUE) FA-0A 11 -13 Session 2.2 7 May (TUE) FA-2B 15 -17 Session 3.1 8 May (WED) FA-2A 09 -11 Session 3.2 8 May (WED) FA-2E 15 -17 Session 4.1 9 May (THU) FA-2E 09 -13

Why?

THE SOCIAL WEB IS EXPLODING

image from tinyurl.com/nuketest

The world is connected

http://gigaom.com/2010/12/14/facebook-draws-a-map-of-the-connected-world/

What is social media?

Uses the ‘wisdom of crowds’ to connect information in a collaborative manner. Can take many different forms, including message boards, weblogs, wikis, podcasts, pictures and video. http://en.wikipedia.org/wiki/Social_media

“UGC domination changes everything. For the first time since Guttenberg, the primary medium of mass information is controlled by ... the masses.”

Bob Brisco, CEO, Internet Brands

tinyurl.com/briscougc

user generated content*

61% = social networks 11% = forums 11% = UG content sites, e.g. urbandictionary.com 10% = UG marketplaces, e.g. craigslist.org 03% = blogs 01% = UG reviews, e.g. apartmentratings.com 01% = wikis 02% = other

*Stats from 2009

EVERY MINUTE

47,000 APPS ARE DOWN-LOADED FROM THE APP STORE

3,600 PHOTOS ARE SHARED ON INSTAGRAM

571 WEBSITES ARE CREATED

$272,000 IS SPENT BY CONSUMERS ONLINE

http://thesocialskinny.com/216-social-media-and-internet-statistics-september-2012/

EVERY MINUTE

100,000 TWEETS ARE SENT

684,478 PIECES OF CONTENT ARE SHARED ON FACEBOOK

2,000,000 SEARCH QUERIES MADE ON GOOGLE

48 HOURS OF VIDEO ARE UPLOADED ON YOUTUBE 100 LINKED IN ACCOUNTS ARE CREATED http://thesocialskinny.com/216-social-media-and-internet-statistics-september-2012/

SOCIAL MEDIA STATS

http://www.digitalbuzzblog.com/infographic-social-media-statistics-for-2013/

SOCIAL MEDIA STATS

http://www.digitalbuzzblog.com/infographic-social-media-statistics-for-2013/

SOCIAL MEDIA STATS

http://www.digitalbuzzblog.com/infographic-social-media-statistics-for-2013/

The sad news

24% OF PEOPLE HAVE MISSED WITNESSING IMPORTANT MOMENTS BECAUSE THEY ARE TOO BUSY TRYING TO WRITE ABOUT THEM ON SOCIAL NETWORKS

http://thesocialskinny.com/216-social-media-and-internet-statistics-september-2012/

THE sad news

40% OF PEOPLE SPEND MORE TIME SOCIALIZING ONLINE THAN THEY DO FACE-TO-FACE

40% ACCOUNTS AND

8% MESSAGES ON SOCIAL SITES

ARE SPAM http://thesocialskinny.com/216-social-media-and-internet-statistics-september-2012/

leaders

1 2 3

Some go Up some go down

Fall in the past

seven social networks To watch in 2013

PHEED: SELL YOUR PHOTOS THUMB: PERSONAL CROWDSOURCING MEDIUM: INVITE ONLY! CONVERSATIONS: ENTERPRISE SOCIAL NET CHIRPIFY: BUY WITH ONE TWEET FLAYVR: PICTURE SHARING CHIRP: SHARING CONTENT USING SOUND http://blog.hootsuite.com/7-social-networks-watch-2013/

My PERSONAL pick

APP.NET •  AD-FREE •  “BUILD YOUR OWN CLIENT“ •  CONTROL YOUR DATA •  PAY TO GET IT

Is there a limit to growth?

WIKIPEDIA HAS PEAKED FACEBOOK HAS PEAKED? WHAT ABOUT NOVELTY ELEMENT?

facebook

In the last month, the world's largest social network has lost 6m US visitors, a 4% fall, according to analysis firm SocialBakers. In the UK, 1.4m fewer users checked in last month, a fall of 4.5%. The declines are sustained. In the last six months, Facebook has lost nearly 9m monthly visitors in the US and 2m in the UK.

http://www.guardian.co.uk/technology/2013/apr/28/facebook-loses-users-biggest-markets

Best deal in the history of the social web

WHY? •  USER GROWTH •  MOBILE

http://dealbook.nytimes.com/2013/05/02/instagram-deal-is-looking-better-and-better/

http://dealbook.nytimes.com/2012/04/09/facebook-buys-instagram-for-1-billion/

CATS…

Phenomenon of viral videos

Source http://www.youtube.com/watch?v=9bZkp7q19f0

How does this happen?

USERS ARE CONNECTED VIA A COMMON OBJECT: THEIR JOB, UNIVERSITY, HOBBIES, INTERESTS, A DATE…

“ACCORDING TO THIS THEORY, PEOPLE DON’T JUST CONNECT TO EACH OTHER. THEY CONNECT THROUGH A SHARED OBJECT. […]GOOD SERVICES ALLOW PEOPLE TO CREATE SOCIAL OBJECTS THAT ADD VALUE.” – JYRI ENGESTROM

It’s the social objects we create… DISCUSSIONS BOOKMARKS ANNOTATIONS PROFILES MICROBLOGS MULTIMEDIA

REF TO JOHNS SLIDES

…that connect us to other people

Source http://www.slideshare.net/Cloud/another-social-semantic-web

sound vs. twitter

http://www.youtube.com/watch?v=0UFsJhYBxzY

Science behind it

EARTHQUAKE SHAKES TWITTER USERS: REAL-TIME EVENT DETECTION BY SOCIAL SENSORS. SAKAKI ET AL. WWW2010

Twitter and US elections

A MOVE FROM THE WEB TO A “SOCIAL WEB”

THE NEW YORKER, 1993

“ON THE INTERNET, NOBODY KNOWS YOU’RE A DOG.”

THE NEW YORKER, 2005

“I HAD MY OWN BLOG FOR A WHILE, BUT I DECIDED TO GO BACK TO JUST

POINTLESS, INCESSANT BARKING.”

Arab spring

“THE PATTERN OF SPREAD OF THE REVOLUTIONS WAS NOT RELATED TO THE PATTERN OF SOCIAL MEDIA USAGE.”

http://www.rawstory.com/rs/2013/03/10/debate-flares-over-impact-of-social-media-on-arab-spring-and-other-revolutions/

What is (was!) Web 2.0?

SECOND GENERATION OF WEB-BASED COMMUNITIES AND HOSTED SERVICES SUCH AS SOCIAL-NETWORKING SITES, WIKIS AND FOLKSONOMIES, WHICH AIM TO FACILITATE COLLABORATION AND SHARING BETWEEN USERS

Features / principles of Web 2.0 (O’Reilly)

1.  THE WEB AS PLATFORM 2.  HARNESSING COLLECTIVE INTELLIGENCE 3.  DATA IS THE NEXT “INTEL INSIDE” 4.  END OF THE SOFTWARE RELEASE CYCLE 5.  LIGHTWEIGHT PROGRAMMING MODELS 6.  SOFTWARE ABOVE THE LEVEL OF A SINGLE

DEVICE 7.  RICH USER EXPERIENCES + THE LONG TAIL

Content can be…

BOOKS AMAZON OPINIONS BLOGS BOOKMARKS DEL.ICIO.US PHOTOS FLICKR MUSIC LAST.FM EVENTS PLANCAST PLACES FOURSQUARE ARTICLES WIKIPEDIA

Blogging: a phenomenon for a new generation?

Cincinnati Enquirer

Overview of blogs

WEBLOG, WEB LOG OR SIMPLY A BLOG IS A WEB JOURNAL “A WEB APPLICATION WHICH CONTAINS PERIODIC TIME-STAMPED POSTS ON A COMMON (USUALLY OPEN-ACCESS) WEBPAGE”

BLOGS

DRAW COMMENTS AND OPINIONS FROM THE PUBLIC THROUGH OPEN ACCESS SYNDICATED USING RSS OR ATOM FORMATS (E.G. FOR READING FAVOURITE BLOGS WITH A FEED READER)

The state of the blogosphere from BlogPulse (6 April 2011) TOTAL IDENTIFIED BLOGS: 159,297,624 NEW BLOGS IN LAST 24 HOURS: 68,825 BLOG POSTS IN LAST 24 HOURS: 1,150,448

A TYPE OF WEBSITE THAT ALLOWS USERS TO EASILY ADD AND EDIT CONTENT AND IS ESPECIALLY SUITED FOR COLLABORATIVE WRITING/WORK THE NAME IS BASED ON THE HAWAIIAN TERM WIKI-WIKI, MEANING “QUICK”, “FAST”, OR “TO HASTEN”

WIkI

Some uses of wikis

WIKIS ARE BEING USED FOR: ONLINE ENCYCLOPAEDIAS SOFTWARE DEVELOPMENT WRITING RESEARCH PAPERS FREE DICTIONARIES BOOK REPOSITORIES PROJECT PROPOSALS EVENT ORGANISATION

The Wikipedia: from Irish to Esperanto

Microblogging

BETWEEN BLOGGING & IM SHORT MESSAGES MULTIPLE DEVICES CLOSE TO REAL-TIME 140 CHARS MAXIMUM MOST POPULAR PLATFORM

YOU CAN DO AMAZING THINGS WITH SN

What are social networking services (SNSs)?

FROM THE BEGINNING, THE INTERNET WAS A MEDIUM FOR CONNECTING NOT ONLY MACHINES BUT PEOPLE MAKE THE REAL-WORLD RELATIONSHIPS EXPLICITLY DEFINED ONLINE

Motivation for social network services

ALLOW A USER TO CREATE AND MAINTAIN AN ONLINE NETWORK OF CLOSE FRIENDS OR BUSINESS ASSOCIATES FOR SOCIAL AND PROFESSIONAL REASONS, SUCH AS FRIENDSHIPS AND RELATIONSHIPS, BUSINESS OPPORTUNITIES OR JOB HUNTING.

Features of social network services

NETWORK OF FRIENDS (INNER CIRCLE) SOCIAL NEWS FEEDS PERSON SURFING PRIVATE MESSAGING DISCUSSION FORUMS EVENTS MANAGEMENT POSTING AND COMMENTING MEDIA UPLOADING

SHARE YOUR INTEREST

share your photos

SHARE YOUR PRESENTATIONS

SHARE YOUR bookmarkS

SHARE what you HAVE read today

… FIND PUBLICATIONS OF YOUR PEERS

FIND COLLABORATORS AND OTHER RESEARCHERS

LINK TO PEOPLE YOU RUN WITH

FIND FRIENDS WITH SIMILAR musical interests

Elgg, social networking for education

Other niche SNSs

COUNTRY OF ORIGIN: SILICON INDIA GENDER: CAFÉMOM; SISTER WOMAN OCCUPATION: MODELSHOTEL; FANLIB (FICTION WRITERS); MILITARYSPOT (MILITARY FAMILIES); AGE: MULTIPLY (SENIORS); XING BUSINESS AND CAREERS: CONNECTBUZZ; INTERESTS: PEERTRAINER (HEALTH AND WELLBEING) * Source: Paul Gibler, Wisconsin Technology Network

pay to use

Social websites are like data silos

image from pidgintech.com

ANYBODY IS CONNECTED TO EVERYBODY ELSE

BY NO MORE THAN

SIX DEGREES OF SEPARATION (ON AVERAGE)

Milgram’s six degrees of separation theory

RANDOM PEOPLE FROM NEBRASKA WERE TO SEND A LETTER TO A STOCK BROKER IN BOSTON THEY COULD ONLY GIVE IT TO FRIENDS WITH WHOM THEY WERE ON A FIRST-NAME BASIS

STANLEY MILGRAM (1933-1984)

Six Degrees of Separation

“I READ SOMEWHERE THAT EVERYBODY ON THIS PLANET IS SEPARATED BY ONLY SIX OTHER PEOPLE. THE PRESIDENT OF THE UNITED STATES, A GONDOLIER IN VENICE, JUST FILL IN THE NAMES… IT’S ANYONE. A NATIVE IN A RAIN FOREST, A TIERO DEL FUEGAN, AN ESKIMO.”

PLAY FROM 1990 BY JOHN GUARE

The Erdős number

NUMBER OF LINKS REQUIRED TO CONNECT SCHOLARS TO ERDŐS VIA CO-AUTHORSHIP OF PAPERS ERDŐS WROTE 1500+ PAPERS WITH 507 CO-AUTHORS AMONG MATHEMATICIANS ONLY THE AVG IS 4.65, THE MAX IS 13

PAUL ERDŐS (1913-1996)

http://www.oakland.edu/enp/

Six degrees of kevin bacon

CONNECT ANY ACTOR TO KEVIN BACON, BY LINKING ACTORS WHO HAVE ACTED IN THE SAME MOVIE

KEVIN BACON

http://en.wikipedia.org/wiki/Six_Degrees_of_Kevin_Bacon

HTTP://ORACLEOFBACON.ORG/

IS IT THAT SURPISING?

IF YOU HAVE 100 FRIENDS AND EACH OF THEM HAS 100 DISTINCT FRIENDS YOU CAN REACH: 1)  100 DIRECTLY 2)  100 X 100 = 10,000 IN 2 STEPS 3)  10,000,000,000 IN 5 STEPS

NETWORK STRUCTURE

DUNBAR’S NUMBER

SUGGESTED COGNITIVE LIMIT TO THE NUMBER OF PEOPLE WITH WHOM ONE CAN MAINTAIN STABLE SOCIAL RELATIONSHIPS.

150

100 TO 230

summary

1.  SN PART OF OUR CULTURE 2.  VERY HIGH USAGE WITH 3.  HUGE AMOUNT OF CONTENT CREATED 4.  DIFFERENT APPLICATIONS 5.  CAN BRING A LOT OF VALUE TO YOU

COMING UP NEXT: SOCIAL SEMANTIC WEB