1

INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY

Sam Teller

Managing Director

Launchpad LA

(Last Revised: Nov. 21, 2013)

GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY

GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I THANKS

THANK YOU FOR CONTRIBUTIONS TO THIS GUIDE • General Assembly

• Matt Brimer

• Steve Schlafman

• Kyle Taylor

• Adam Lilling

2

GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I CONTENT

CONTENT 4 – About Me

5 – Launchpad LA

8 – Disclaimer

13 – Startup Communities

20 – What Defines an

Ecosystem?

21 – Startups

22 – Founders

23 – Talent

25 – Venture Capital

29 – Angels

31 – Accelerators

32 – Incubators

33 – Things to Ask

34 – Coworking Spaces

35 – Partners

37 – Service Providers

38 – Press

39 – Misconceptions

40 – Startup Jobs

42 – Do / Don’t

44 – How to Get Involved

46 – Education

47 – Go

3

GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I SAM TELLER

ABOUT ME • Managing Director of Launchpad LA

• Born and raised in LA

• @samteller

• steller.tumblr.com

• http://www.linkedin.com/in/steller

4

GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I LAUNCHPAD LA

• @LaunchpadLA

• www.launchpad.la

• Mentorship Program (2009-11)

• 23 companies

• Accelerator (2012 – 13)

• 31 companies (not all public)

• Total (2009-13)

• 54 companies

• Over $140m in venture financings

• Over 25 VCs have financed

Launchpad LA deals

• Over $80m in exits

LAUNCHPAD LA

Sam Jamie Kyle

Nick

5

Chelsea Patrick

6 GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I LAUNCHPAD LA

Acquired by AMEX

Acquired by SquareTrade

Acquired by OVGuide

Acquired by InformedDNA

Acquired by Adenyo

Acquired by Chegg

Acquired by Forbes

(2 acquisitions not yet public)

CLASSES 1 & 2 (mentorship program)

LAUNCHPAD LA

7 GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I LAUNCHPAD LA

CLASSES 3 - 5 (accelerator program)

LAUNCHPAD LA

GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I DISCLAIMER

DISCLAIMER

• I do not know everything about LA tech

• I did not purposefully make omissions

• I could not include every person and business

(Let me know what I missed)

8

GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I HOW IT IS DEFINED

LOS ANGELES STARTUPS

9

LA has: 1. Entrepreneurial Culture

(aerospace, ecommerce, media, apparel, video,

ad tech, more)

2. Engineering Talent

(universities, Google, etc)

3. Proximity to Capital

Tech + [ ] …media

…commerce

…fashion

…mobile

…anything!

(experience in ____ + technology)

10 GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY

HOT SECTORS IN LA

Mobile / Social

Snapchat

Tinder

Whisper

Video

Maker Studios

Machinima

Fullscreen

Ecommerce

Nasty Gal

Just Fab

The Honest Co.

But also . . .

11 GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY

SECTORS IN LA Advertising Technology

Enterprise and

SMB SaaS

Hardware

Financial

Technology Gaming

Shared

Economy Marketplaces

Education

Developer

Tools Data

12 GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I REPRESENT.LA

REPRESENT.LA

Created by Tara Tiger Brown, Alex Benzer, Sean Bonner

GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I MAP

STARTUP COMMUNITIES

SANTA MONICA

VENICE

HOLLYWOOD

DOWNTOWN

CULVER CITY

PASADENA

12

14 GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I SANTA MONICA

SANTA MONICA • Center of tech community and

“Silicon Beach”

• 3rd Street Promenade, Main St.,

Montana, Yahoo Center

• Co-working spaces

15 GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I VENICE

VENICE

• Venice Boardwalk, Abbot Kinney,

Main St., Muscle Beach

• Google Campus

• Co-working spaces

16 GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I CULVER CITY

CULVER CITY • Downtown Culver City, Hayden Tract,

Sony Pictures lot

• Large spaces for production

• Affordable rent

• Co-working space

17 GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I HOLLYWOOD/WEHO/BH

HOLLYWOOD/WEST HOLLYWOOD/ BEVERLY HILLS

• Digital media companies, agencies,

management companies, etc

• Co-working spaces

18 GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I DOWNTOWN

DOWNTOWN

• Arts district, fashion district, financial

services

• Large spaces for manufacturing

• Co-working space

19 GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I PASADENA

PASADENA

• Community around Cal Tech, Idealab

and Art Center

• Incubator

• Co-working space

GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I HOW IT IS DEFINED

WHAT DEFINES A STARTUP ECOSYSTEM?

• Startups

• Talent

• Investors

• Mentors

• Partners

• Service Providers

9

21 GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I WHO THEY ARE

STARTUPS 12Twenty

2 Billion Monkeys

20JEANS

61 Holdings

Access 360 Media

Accordent Technologies

Accruent

AccuScore

Ace Metrix

Active Storage, Inc.

Activison Blizzard

Ad Hoc Labs

ADAM Inc

AdColony

Adconion Media Group

AdEngage

ADG Eco Lighting

Adler Integrated

Adly

AdMedia (Ad.com)

AdStar

AdTouch

AdventureLink

Affordit

Afterschool.me

AgentPair

Aggregage

AHT

AirportChatter

AKMG

alphaboost

AlumniFunder, Inc.

American Golf Corporation

American Standard Television

Analog Creative Inc

aNewPet, LLC

Appetize

Applico

ApplyIQ

Approom

Artisan Park

Ascent Media Corporation

Asset Smart

Assignmint

At The Pool

AudioMicro, Inc.

Aura Systems

Avanoo

Ayax Systems

Baboo

Badongo.com

BakeSpace.com

Beachmint, Inc

Bead Relief

BEASTMODE.FM

bebo.com

Bellinity.com

Best of Media

bestcovery.com

Betterworks

BetterYou

BeyondCurious

Bia

Big Frame

Big Live

BiggerBoat

Bigwords

bitium

BlackLine Systems

bLife Inc

Blinds of Beauty

Blip

BlockBeacon

BloomNation

Blue Lava Group

BOOST

BountyBuy

BQE Software

Breaking Bread

Brevity Ventures Inc.

Briabe Media

Brighter.com

Britespaces

Broadata Communications

Broke Girl's Guide

Bros4Bros LLC

BTS411

Buffalo Studios

Built by Kids

Burstly / TestFlight

Business.com

BuzzDash

BUZZMEDIA

CADFORCE

Caffeine-Free

Campus Explorer

CapLinked

CARD.com

Cardify

CarHound

CarsDirect.com

Case Stack

Cathŕd.tv

Causecast

Causora

Central Desktop

Champion Media &

Entertainment

ChazBo Music

Cheerful, inc. (Cheers)

Chill

Chirpify

ChoicePunch

ChowNow

Chromatik

Cinema Now

CitizenNet

CityGrid Media

CitySourced

CKMG

ClearWater Holdings

ClickGenie Media

Clorder inc

Closet Couture

Club W

Cognition

Cojoin Inc.

Com2uS Corp

Combatant Gentlemen

Computing Net

Connexus

Connu Publishing

Content Blvd

ContentGuard

Contur

Convertro

Cooking.com

Core Performance

Cornerstone on Demand

Cosmi

Cost Cooperative

Counterpoint Systems

Coverage Sherpa

Coveralls.io

CPO Commerce

Cramster Inc.

Crashworks, Inc.

Creative Citizen

Criteria Corp

crowdfunder

Crowds on Demand

Ctrl Me Robotics

Culture Jam

CurbStreet

Cuttle

Cuturia

Cyber City3D

CyberU

Cyloop

DailyISO

Dakim

Dances Made

daqri

dareme.to

Dash Go

DataPop

Dather

DAVE Networks

DB New Energy

DDD

Deal Bird

DECA

Degree3

Demand Media

Derivatas

deviantART

DevZuz

Digital Containers

Digital Domain

Digital Ordnance

digitalbucket.net

Digitsy, Inc

Discovix

DocRun

DocStoc

DogVacay.com

Dollar Shave Club

Don't Blink Design

Donat Wald & Haque

DormInk

Double Fusion

Dreamly

Dryad Communications

DYL

Earbits, Inc

EarPeace

Ebyline, Inc.

EDDEFY

Edge Cast

Edo Foundation

eFans

eForce Media

eHarmony.com

Eliosolar

Ember

Enervee

Engrade.com

eNotes.com Inc.

Enovative

Enplug, Inc.

Enthusify

EPage, Inc.

Equipois Inc.

Escape Apps

EventSorbet

Eventup

Evox Images

Excelsix

ExoWaste

Expense Bay

Extra Lunch Money

Ezvid Inc.

F.8 Interactive

Faburent Inc

Factual

FAD.IO

Family Finds

Famundo

Fan Appz

fans.lu

FanWire

FastCall

FatalCut Entertainment

Favortree

Federated Media

Fetch Technologies

Film This

FilmBreak

filmquotra

FilmScreenr

filmSPARK, promoSPARK

Filmzu

FinditParts

First Freight CRM

FirstString

FitKit

FitOrbit

Fitosis.com

Flektor

Flinja

FlipSwap

Fliptu

Flower Muse

FreedomPop

Fresh Interactive, Inc.

FreshRankings

FrothyGoodness

FUHU

Fullscreen

Fundable

FWD:labs

Game Evolution, LLC

Game Factory

Game Night Media

Game Trailers

GameFly

gamepression

Gamzee

General Assembly

Generate

Geni

Geodelic Systems

GeoGraffiti

Geosemble Technologies Inc.

Gether

Ghost Post

Giant Media

Giftioni

Gig.LA

GigaMoves

Gigmor

Give To Get Jobs

GIVIGIV celebrates your people

GIViNGtrax

Global Wine Alliance

Go Moment

Gobbler

Gogii

Goldstar Events

GonnaBe

GoodReads

GoodRx

Gorilla Nation Media

GoSave

Gotokki, Inc.

Gradient X

Graff-It!

GRAVIDI, Inc.

Gravity

Green Dot Corporation

Green Geeks

Green Street/GeoBrand

Green Wavelength

GreenDeals.org

Greneker

Gridtest Systems

Grindr

Gripe

Gross Domestic Product

Grubwithus

Guidance Solutions

GumGum

hck.io

HealthCounts

HeatSync

HelloSociety

Highly Relevant

HighSchoolClothing.com

HitFix

Hive Lighting

HKcorp

Hollywood Vine Group

Honey

Hoonto

HPRLCL

Hulu LLC

HYFN8

Hypemarks

iChange

ICON Aircraft

Image Metrics

Imager Searcher Inc.

imFORZA

Industrial Energy Alliance

InfoSearchMedia

Inherited Health

Inktank

Instacanvas

Installation Magazine

Instastock Images

Intake.Me

Intent

Internet Brands

Internships.com

Interpersonal Intelligence, LLC

Interpret

InVenture

Invested.in

IRIS.TV

iRise

IROCKE

ISBX Corp

Island Cart

iStreem Media

iSuppli

IT Support Guys

iVisit

iVolunteer.org

J. Hilburn

Jaanuu

Jabid Inc

Jam Studios

JazzPlanet

Jellibug

Jetpack

JibJab Media Inc

JobSync

Juicykits.com

July Systems

JumpTime

JuntoBox Films

Just Fabulous

Kandoobi LLC

KarmaGoat

Keepdom Inc.

Kick Punch Labs

Kids Camps

KILLDISCO Design

kindsstoff

KitApps

Kite

Klicksports

Knowledge Holdings

Koders

KooDooz

Kotura

Kuapay

Lantern

LAScenester.com

Latina Lifestyle Bloggers

Collective

LeadFerret

Leftronic

LegalCrunch

LegalZoom

LeisureLink Inc.

Lensley

Less Neglect

LetMeHearYa

Lettuce

Lifecrowd

Lifeyo

Light Prescriptions Innovators,

LLC

Lightcraft Technology

Lightcrest

Little Black Bag

Littleye

Live Office

Live Strong

Livestream

LivnGiv, Inc.

Love It, LLC

Lumi

M-GO

Mahalo

MailPix.com

make.tv

Maker Studios

MarketPsy Capital

MarketShare

Marvel Studios, LLC

MasonCloud, LLC

Massive Joe Studios

MasterImage 3D

MatchCraft

Mayhemic Media LLC

Measured Search

Med Athletics, LLC

Media Temple

Media Trust

MediaMine

MediaPlatform

mediastudio

mediastudio

Meet, Mingle, Move.

Meetrix

Mention Mobile LLC

Mergelocal Inc.

Metacloud

Metacritic

Milk & honey

Milken Institute

MiniTime

Miso Media

Mixed Signals

Mixtaping.fm

Mobile Deluxe

Mobile Roadie

MobileCause

MobileCause, Inc

Mobovivo

Modern Intrigues

Mogreet

Mojiva

Moment Feed

Moofaces

Moonshark

moShare

Moshpic

MOTION DISPATCH

Motorator, Inc

Movement Park

Movieclips,Inc

MoVoxx

Muir Data Systems

Musicane Corp

MusicHype

My Damn Channel

My Fruity Faces

My Life

MyLife.com

Mylikes

myRight

MySocialCloud.com

myTreat

Nasty Gal

National Banana

National Payment Network

NationBuilder

Needly

NeighborGoods

Neodata Intelligence

NeoHire

Neomed Software

Nesting

Network Automation

Nevolution

Next Impulse Media LLC

Nimble CRM

No Mimes Media

Noise Los Angeles

Nubook

Oblong Industries

OkCupid Labs (LA)

Omaze

Omnia Media

OneCubicle

Onestop Internet

Online Land Planning

OpenX

Osurv

Outcast

Outlisten

Overhead.fm

Oversee

PageWoo

Park Me

Particle 5

PartnersHub

Party Earth

Pastelink

Payoff.com

Paystik

payvia

Peerless

Perfect Business

Perfect Market

Periodical

Persway.me

Photography BlogSites

PictureHealing

PIDSO Inc.

Piglt

Pink Cloud 9

Pixel Fish

Plan A Drink

Planana

Playsino

PlayWerks, Inc

Plug.dj

Pogoseat

Pop-Up Pantry

Porter

Pose

Postcard on the Run

Praedicat, Inc.

Primoca

Privy.net

Prodege / Swagbucks.com

ProductionBeast

Productsy

ProgrammerMeetDesigner.com

Prolebrities

PromoJam

PublishThis

Pure Video

PurePhoto

Q1Media

Quarterly Co.

Qubeey, Inc

Radical Studios

Rails Girls LA

Ramprate

Ranker

Readz

RealDealDocs

Reality Wanted

Recargo, Inc.

Regard Venture Solutions

Rent.com

RentalCompare

Renter's Friend

Republic Project

Retention Science

Revongo

RewardTag

Rexter

Rhovit

RideApart

Rideshare, Inc.

Rightsline

Riot Games

Rivalry Games

Rivvid Video Trivia Games

Roaming Hunger

RoboDynamics

RobotDough

Rocket Online Media

RocketFrog

Roozt

RTime.com

Rubicon Project

rundavoo

Rush49

Sale Zap, Inc

samesurf

Sandwich Video

Sanebox

Savings.com

ScaleHouse

ScanDigital

SceneShot

Scoop

Scopely

ScoreBig.com

Scratch

Seed Theory Advertising &

Design

Segment Interactive

Seismic Games

Sellbrite

SEOintelligence

Serious Business

ServiceMesh, Inc.

SFW

SGN

ShareSquare

Shift

Ship Mate

Shoe Dazzle, Inc,

ShoppingCart.NET

Shoptalk.la

Showcase Technology

ShowKit

Sidebar, Inc

Siderean Software

Sierra Monolithics

Sightcine, Inc.

Silicon Beach Fun

Silicon Beach LA

SimplePractice

SimplyFinance

Six Degrees Games

Skild

Skilloop

Sky Bird Travel Tours

Smart Jog

SmartAction

SmartRules

Smilu, Inc.

Snapchat

SOA Software

Social Approve

Social Project

Social Rewards

SocialEngine

SocialTagg

Socialtyze

SocialVibe

SodaHead.com

SoftEgg

Sometrics

Sparktooth

Sparqlight

Spindi Music

Spire.io

Splash

Splooth

Spoiler Shield

Spokeo

Sports Buy

stacksocial

StackSocial

Stan Winston School of

Character Arts

Star Labs / Readz

Star Taggers

Stardoll Media

Startup Payments by NDMS

Startup Vitamins

STATE

steelhouse

Stickam

Storiad

Stratalux, Inc.

Streamin' Garage

Streamup

Streetfire.net

studintstay

StyleSaint

Supermassve

SuperTuner

Surf Air

Swagsy

Sweety High

TabletKiosk

Taggle

Tailored Republic

Tandem Stills + Motion, Inc.

Tapshare

Target Close

Task Us

Tasqe

Tauris.io

Team Amougou Publishing

Tecca

Tele Flip

TeleSign

Tennis Channel

Terra Matrix Media

TestMax Inc.

Textags, Inc.

textPlus

The ACME Network

The Auto Moto

The Brain Technologies

The California Stock Exchange

The Green Spot

The Honest Co.

The Posterity

The Price Pros

The Search Agency

The Startup Car Inc.

The Wrap

TheLEK.com

TheStyleClub

This Next

ThrdPlace

Ticketmob

TigerText, Inc

Tire Tab

Titan Gaming

Tongal, Inc

Topanga Technologies

Topspin Media

Total Beauty Media

Totally.Me

Touchsemantics, LLC.

Townhang.com

Tradesy

Trail Box

Travelstrings

Trexa

Triptrotting

Trivial Software

TrueCar

TrueVillages

tryCapsule

Tuition.io

TuneWiki

TweetMyJobs

TwitterTopper

UberMedia

Uncouth Media, LLC

Unfold Inc.

unITy PSA

Untappd

uSamp

USBX

Userplane

Ustream

Valarm

Vantage Media

Vantage Surgical Systems

Varoj

Vault Street

VAULT29

Veebox

Velocify Inc

VendorPriceBook.com

Venyooz

verago.com

Veric Software

Viddy

Vidilife

Virtual Greats

Virtual Piggy

Visual Potluck

Viva Vision

VoAudio

Vokely

Vokle

Vortx Immersion Media, Inc.

VX4G Wireless

Vyclone

W4, LLC

Wallaby Financial

Warner Energy

WebGem Network

Webgiftr

WelcomeFaith.com

Wemo Media

WeSawIt Inc.

Whalebone IR and Software

What's Trending

WhatsGood

Where My Dogs At

WireJack

Wishiverse

Wittlebee

WonderHowTo

www.onlybusiness.com

Xact Check

XrackPro

Xwerx

YBUY, INC.

YellowBot

YesPix

younity (Entangled Media)

Yowza!!

YS Interactive

YummyYummyTummy

ZADSPACE

Zag

ZEFR

zest cash

ZexSports

Zillion TV

ZipfWorks

ZipRecruiter

ZOWOWS

Zugara

22 GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I FOUNDERS

FOUNDERS

23 GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I TALENT

UNIVERSITIES

and more…

24 GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I TALENT

DESIGN TALENT

25 GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I VENTURE CAPITAL

VC FIRMS

Double M Capital

(plus many firms from Silicon Valley, New York and other cities)

26 GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I VENTURE CAPITAL

VC PARTNERS Anthem Venture

Partners

Bill Woodward

Brian Mesic

Mike Murphy

Baroda Ventures

David Bohnet

Peter Lee

Crosscut Ventures

Rick Smith

Brian Garrett

Brett Brewer

DFJ Frontier

David Cremin

Scott Lenet

Double M Capital

Mark Mullen

Greycroft Partners

Dana Settle

Mark Terbeek

Karlin Ventures

TX Zhuo

Lowercase Capital

Matt Mazzeo

Chris Sacca

MK Capital

Yair Landau

NALA Investments

Tom McInerney

Emilio Diez Barroso

New World Ventures

Matt McCall

Plus Capital

Adam Lilling

Rincon Venture Partners

Jim Andelman

John Greathouse

Rustic Canyon

Nate Redmond

David Travers

Neal Hansch

John Babcock

Siemer Ventures

David Siemer

Eric Manlunas

Upfront Ventures

Brian McLoughlin

Steven Dietz

Mark Suster

Yves Sisteron

Greg Bettinelli

Hamet Watt

27 GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I VENTURE CAPITAL

VENTURE CAPITAL TRENDS

Source: PWC Money Tree Report

$2

48

$3

45

$4

47

$6

17

$4

51

$5

50

$5

70

$5

37

45 52 48

64 67 52 64 64

Q3'10 Q4'10 Q1'11 Q2'11 Q3'11 Q4'11 Q1'12 Q2'12

Chart Title

$ Funding (M)

# of Deals

LA VC investment and deal volume trend (last 8 quarters)

28 GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I VENTURE CAPITAL

VENTURE CAPITAL

$2.1B Total VC Funding the LA Metropolitan Region received in 2011, a 23% increase from 2010.

+23%

Source: PWC Money Tree Report

$570.8 M

64 DEALS

Total VC funding (for all sectors) in Q2 2012 in the

LA Metro area.

In Q2 2012, LA Tech VC funding totaled

$159.7 M OVER 21 DEALS a 90% increase of LA tech VC funding from Q1

✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓

✓ ✓ ✓ ✓

✓

+96% 2009 - 2011

Growth in $ invested in LA from 2009 - 2011

29 GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I ANGEL INVESTORS

ANGELS

Brian Lee

Tom McInerney

Jason Calacanis

Clark Landry

Jarl Mohn Kamran Pourzanjani

Paige Craig

Adam Lilling

Gil Elbaz

Paul Bricault

Troy Carter

and more on

Ashton Kutcher

30 GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I ANGEL GROUPS

ANGEL GROUPS

31 GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I ACCELERATORS

ACCELERATORS amplify.la | Venice $50k - $150k – 8% preferred stock; rolling admission Partners: Paul Bricault, Richard Wolpert, Jeff Solomon, David Carter, Oded Noy

launchpad.la | Santa Monica $25 - $100k – 6-8% common stock; class-based admission Partners: Sam Teller, Jamie Kantrowitz

muckerlab.com | Santa Monica $21k – 6-8% preferred stock; class-based admission Partners: Erik Rannala, Will Hsu

startengine.com | Westwood $20k – 10% preferred stock; rolling admission Partners: Howard Marks, Paul Kessler

32 GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I INCUBATORS

INCUBATORS AND TECHNOLOGY STUDIOS

idealab.com | Pasadena science-inc.com | Santa Monica laincubator.org | Downtown

33 GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I ASK

THINGS TO ASK AN ACCELERATOR OR INCUBATOR

• Fit (what stage/type of company do they invest in?)

• Deal terms (how much $ for what % of your company?)

• Track record (how many previous companies

funded/active?)

• Operators (who runs it?)

• Services provided (office space, perks, etc.?)

• Network (how can they help your business?)

• Alumni references (how did alums like it?)

COWORKING SPACES

GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I COWORKING

BlankSpaces – blankspaces.com Coloft – coloft.com CoWorks – coworks.com CrossCampus – crosscamp.us Kleverdog – kleverdog.com The Roc– realofficecenters.com NextSpace (@ Amplify LA)– nextspace.us Working Village – workingvillage.com

31

35 GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I PARTNERS

BIG COMPANIES

36 GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I PARTNERS

Studios Warner Brothers Disney Sony Pictures Paramount Pictures Fox Studios NBC Universal Dreamworks Lionsgate MGM Relativity Media The Weinstein Company

Production Companies Shine America One Three Media Dick Clark Productions Ryan Seacrest Productions Electus Magical Elves Bad Robot Vuguru BermanBraun Fremantlemedia Anonymous Content 5x5 Media

Agencies CAA WME UTA ICM Paradigm

HOLLYWOOD

37 GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I SERVICE PROVIDERS

SERVICE PROVIDERS

Legal Recruiting Real Estate

Hosting Accounting Banking

Insurance CFO HR

38 GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I TECH PRESS

PRESS

Michael Carney PandoDaily

Lori Kozlowski Forbes.com

Ryan Lawler TechCrunch

Andrea Chang LA Times

Benjamin Kuo SoCal Tech

Lindsay Blakely Inc.

39 GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I WHAT YOU THINK

COMMON MISCONCEPTIONS

STARTUP JOBS

• Front-End Developer

(CSS,HTML)

• Back-End Developer

(Ruby, Python, Java)

• UX/UI Designer

(inDesign, Photoshop)

• Product Manager

(Light Front-End

Developer, Design)

• Business Development

(Sales, Partnerships)

• Marketing/User

Acquisition (Email

Marketing, Social

Media, SEO, Data

Analytics)

• Data Scientist

(Hadoop, Matlab,

SQL)

• Sales (Willingness to

find and follow leads)

• Community

Management (Social

Media)

• Operations (Customer

Services, Office

Management)

• Other roles depending

on vertical

GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I WHAT YOU COULD DO 37

41

EMAILING TIPS GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I EMAIL

• Be concise • Make your ask clear • Have a hook • Do research • Don’t be afraid to follow up • Don’t ask for lots of time • Don’t ask busy people to lunch • Don’t ask questions that you can answer by checking a website

DO GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I DO THIS

• Learn the lexicon and how to best position your

skillset

• Make it easy for people to help you

• Think long and hard about what kinds of

environments best suit you and seek those out

• Roll up your sleeves and learn new skills

• Remain humble and figure out ways to give back to

the community even when you’re a giant success

42

DON’T GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I DON’T DO THIS

• Think everyone knows something you don’t

• Be afraid to ask for help, guidance, and introductions

• Hesitate to offer whatever it is that YOU do best

• Get discouraged

43

HOW DO I GET STARTED? ASK YOURSELF (BE HONEST):

GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I FIRST STEPS

• What am I passionate about?

• What types of environments suit me?

• What am I good at?

• What part of the tech community best matches up to

my passions and skills?

• How do I best hone these skills and communicate

them to others?

44

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READ GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I READ

VentureHacks — venturehacks.com TechMeme — techmeme.com Paul Graham — paulgraham.com Fred Wilson — avc.com Mark Suster — bothsidesofthetable.com Chris Dixon — cdixon.org PandoDaily — pandodaily.com TechCrunch — techcrunch.com Hacker News — news.ycombinator.com General Assembly — generalassemb.ly/blog

46 GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I GO

EDUCATION Codecademy – codecademy.com EdX – edx.org *General Assembly – generalassemb.ly Learn Code the Hard Way – learncodethehardway.org Lynda – lynda,com One Month Rails – onemonthrails.com Treehouse – treehouse.com Udacity – udacity.com Udemy – www.udemy.com

GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I GO

• Sign up for event newsletters

• Attend meet ups, happy hours, panels, and classes

• Learn how to code / design

• Check out hackathons and Startup Weekends

• Take interesting people you meet out for coffee

• Be useful – make introductions, give feedback, help

people you meet, keep an open mind

• Blog about our experiences and adventures

• Engage on Social Media

GO 43

48 GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I GO

EVENT CALENDARS

49 GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I GO

STARTUP WEEKEND

50 GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I GO

CREATIVE MORNINGS

51 GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I GO

built in los angeles

52 GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I GO

MEETUPS

53 GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I GO

MEETUPS

54 GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I GO

MEETUPS

55 GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I GO

MEETUPS

56 GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I GO

MEETUPS

57 GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I GO

MEETUPS

58

NEWSLETTERS GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I NEWSLETTERS

Startups Uncensored — startupsuncensored.com Startup Digest — startupdigest.com Digital LA — digitalla.net Launch Ticker — launchticker.com Dealmaker — dealmakermedia.com General Assembly — generalassemb.ly/learn

59 GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I GO

GENERAL ASSEMBLY

(Launchpad LA’s education partner)

60

THANK YOU

Sam Teller

@samteller

@LaunchpadLA

hello@launchpad.la

GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY