Introduction to Social MediaFor Centers for Independent Living

Presented by Michele Martin

Objectives

• Define social media

• Look at how organizations use it

• Define some key principles for using social media

• Discuss how these principles apply to CILs

The Numbers

50% of adults online have a MySpace profile

22% of adults online have a Facebook profile

In August 08, 23.7 million people visited

64.7 million upload photos to Flickr

Twitter grew 753% in 2008 to 4.5 million users

Individuals with disabilties. . . • Spend twice as much

time online (20 hrs. vs. 10 hrs)

• More likely to report Internet has improved quality of life (48% vs. 27%)

• More likely to report that they are better informed (52% vs. 39%)

• More likely to report they are more connected (44% vs. 38%)

• More likely to report they are able to reach out to people with similar interests (42% vs. 30%)

Source: Harris Interactive, 2000

Social media helps people. . .

• Find and share quality information

• Connect to others who share their interests

• Have conversations

• Work collaboratively

Social media helps organizations. . .

• Listen

• Participate in online conversations

• Tell their stories

• Create awareness

• Build community

• Raise money

• Provide inexpensive professional development

Social Media is NOT. . .

Social Media is . . . http://www.flickr.com/photos/eye2eye/50892860/

And . . . http://www.flickr.com/photos/furiousgeorge81/177926979/

And . . . http://www.flickr.com/photos/markop/2523825358/

And . . . http://www.flickr.com/photos/ocs_camp/2171492103/

Powered by . . . .

How is Social Media Being Used?

Listening

Participating

Storytellinghttp://www.flickr.com/photos/mairasoares/2967639540/in/pool-rollingrains

Generating “Buzz”

Calls to Action

Community Building

Fundraising

Professional Developmenthttp://www.flickr.com/photos/tojosan/181249465/

What are the “Rules?”

Social Media is NOT. . . http://www.flickr.com/photos/archiemcphee/3074742967/

Social Media IS. . . http://www.flickr.com/photos/nyki_m/2702325486/

Social Media is NOT. . . http://www.flickr.com/photos/89927155@N00/3427459604/

Social Media is . . . http://www.flickr.com/photos/lincolnblues/1443915052/

Social Media is Not. . . http://www.flickr.com/photos/rtarga/223776150/

Social Media Is. . . http://www.flickr.com/photos/dalydose/324264361/

Social Media is Not. . . http://www.flickr.com/photos/robino/511879296/

Social Media Is. . . http://www.flickr.com/photos/grantmac/2639135945/

Social Media is Not. . . http://www.flickr.com/photos/fixe/3202648604/

Social Media Is. . . http://www.flickr.com/photos/joelmarkwitt/2987625115/

In this new worldhttp://www.flickr.com/photos/will-lion/2645808133/

In this new worldhttp://www.flickr.com/photos/phauly/35555985/

Trust is about relationships, not “experts”

In this new world

People use social media to fund and

create change

We need to be. . . http://www.flickr.com/photos/criminalintent/89026773/

And . . . http://www.flickr.com/photos/laughingbuddhaz/2535461271/

And . . . http://www.flickr.com/photos/jakescreations/99576154/

Now let’s explore!

Resources

• WeAreMedia.org: The Social Media Starter Kit for Nonprofits

http://www.wearemedia.org/

• Social Media for Nonprofits by Primal Media

http://www.slideshare.net/PrimalMedia/social-media-non-profits