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Social media workshop delivered by Third City on 6.4.2011
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Introduction to social media
6 April 2011
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© Third City 2011
Technologies that facilitate human interaction
Not just Facebook and Twitter
They started with humble email
What are social media?
Social media workshop: 6.04.11
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‘It’ is plural
Social media workshop: 6.04.11
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They are big business
Social media workshop: 6.04.11
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So who uses it?
Social media workshop: 6.04.11
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So who uses them?
Social media workshop: 6.04.11
Under 25 25-34 35-44 45-54
Facebook 24% 14% 21% 25%
Twitter 18% 19% 28% 21%
YouTube 77% (under 30)average age=26
n/a n/a
Flickr 57% (under 34) 27% 18%
LinkedIn Under 5% 25% 23% 24%
source: digitalsurgeons.com/LinkedIn
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Truly global
Social media workshop: 6.04.11
source: Comscoresource: Richard Engel: CNBC.com
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Facebook has by far the highest visitor interaction
Other platforms have a smaller number of highly engaged users
20K Twitter followers take up 50% of its attention*
An emerging elite?
*source: Jennifer Whitehead, wallblog.co.uk
Social media workshop: 6.04.11
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Re-tweet tree of doomed Air France flight 2009
Changing news delivery
Social media workshop: 6.04.11
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© Third City 2011
Useful to brands and organisations?
Social media workshop: 6.04.11
Social media affect you whether you like it or not
And their influence is growing
The question is whether you engage with them
Here are some examples of how you can
source: Nielsen
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Customer engagement
Social media workshop: 6.04.11
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Founded 1999. Turned over £1 billion in 2008
Minimal traditional advertising. Growth based on
repeat custom, recommendation and word of mouth
Key is a great customer experience and the ability
to share that experience beyond the site across
different platforms customer reviews feedback
mechanism promotions
1,1 million customer customer connections per day
across social sites, forums and networks
Customers and staff have become the media
Delivering happiness
Social media workshop: 6.04.11
Source: Zappos.com
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Listening and response
Social media workshop: 6.04.11
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Market research
Social media workshop: 6.04.11
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Choosing a platform
Social media workshop: 6.04.11
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© Third City 2011
source: CMO.com
Copyright © Third City 2010
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Contact us
www.thirdcity.co.uktwitter.com/@third_city
[email protected]/@markrlowe
[email protected] twitter.com/@grazbelli
