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One day SEO Workshop by Moosa Hemani

Introduction to Modern SEO

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A Presentation from 2nd Karachi SEO Meetup #KHISEO2013. This presentation introduces the modern SEO in detail a.k.a SEO 2.0.

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Page 1: Introduction to Modern SEO

One day SEO Workshop

by

Moosa Hemani

Page 2: Introduction to Modern SEO

As Seen in!

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1st Karachi SEO Meet-up!

http://www.searchenginejournal.com/key-seotips-from-the-1st-karachi-seo-meetup/29957/

May 2011

History of Search Engine

Search Engine Algorithms

Canonical Tag

No-Follow Link Attribute

Sentiment Analysis to Links

The BIG Panda Update!

Page 4: Introduction to Modern SEO

Presentation by: Moosa Hemani

Introduction to Modern SEO SEO

2.0

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Traditional Marketing

- Television

- Radio

- Newspaper

- Magazine

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Fall of Traditional Marketing

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Meanwhile in Digital Marketing

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Inbound MarketingPermission marketing

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Search Engine Optimization

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SEO 1.0

- Directory Submission

- Article Marketing

- Blog Commenting

- Craigslist Submissions

- Blogrolls

- PRs

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Evolution in SEO

SEO 2.0

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SEO 2.0

a.k.a Modern SEO

- Website Design and Usability

- Content Marketing

- Relevancy of Link

- Co Citation and Co occurrence

- Author Tag & Author Rank

- Relationship Building

And more...

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SEO 2.0Website Design and Usability

http://mashable.com/category/web-design-usability-series/

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SEO 2.0Content Marketing

http://cadence9.com/content-marketing-best-practices/

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SEO 2.0Link Relevancy

http://searchenginewatch.com/article/2066892/Re-Thinking-Relevance-in-Link-Building

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SEO 2.0Co Citation and Co occurrence

http://www.searchenginejournal.com/co-citation-and-co-occurrence-the-next-big-thing-in-seo/60724/

Co Citation

Co occurrence

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SEO 2.0Author Tag & Author Rank

http://www.forbes.com/sites/johnhall/2013/02/26/6-reasons-why-googles-author-tags-are-important-to-leaders/

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SEO 2.0Relationship Building

http://www.entrepreneur.com/topic/relationship-building

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Thank You!