Cloud-Based Website Optimization Platform

Ezoic is proud to be a Google Certified Publishing Partner & Google Certified Adsense Partner

The first cloud-based website optimization platform for independent publishers

o Thousands of sites are choosing to access cloud-based publishing technology.

o Choose from an ever-expanding list of new apps.

o Simply integrate the site, install an app, allocate traffic to it and then gain insights and benefits over time.

• Display ads can sometimes be ineffective because the users are ‘tuning them out’.

• Keeping the ads fresh by dynamically changing size and location, boosts ad effectiveness.

• Testing the effect of ad combinations is more effective than a/b testing individual ad placements.

• Optimize for:o User session optimizationo Balancing usability metrics & ad incomeo Better native & display ad placement

combinations• Ezoic Ad Tester automates the whole process of

multivariate ad testing & solves for all these considerations.

Ad Tester - Cures Ad Blindness and Increases Earnings

On this page there are 5 ads. 4 Display ads (green) and 1 native ad unit (yellow).

1

3

24

5

Testing different combinations of display and native ads and measuring how they interact establishes

which combinations are the most successful.

Ad Tester App – automates the process of testing new ad combinations…

…. Better placed ads boost advertiser quality and help usability

Layout Tester app automates the process of testing new themes, and new ads which improves usability and ad income.

Ezoic Experimental LayoutsOriginal Layout

Original Layout and Experimental Layout Templates for DesktopNotice the different menu styles, search boxes and colors being tested

Ezoic Experimental LayoutsOriginal Layout

Set goals for ad optimization and usability optimization.

1. Create an Ezoic account & integrate your site into the cloud platform via name servers.

2. Paste in the Header script and create Ezoic ‘placeholders’ for ad units (potential ad spots). Wrap or convert original ads.

3. Get approved for Google’s ad exchange and turn Ezoic on (by device) & select the percentage of traffic that will be directed to Ezoic for testing.

Integration Process

Control all aspects of the ad testing process…

• Set the max number of ads / page• Select the type of ads tested

(display, native, in-line, etc)• Control where ads are placed• Approve ads by category• Disable ads on certain pages• Block advertisers by URL• Include your own Direct Ad

Orders into the testing process

Advanced Reporting – the key to curating your content

• Advanced reporting shows which pages earn the most by platform, country and traffic source.

• Earnings per thousand visits is the ad income success metric (EPMV).

• User experience and revenue results are reported together.

• Original site performance is reported and acts as the experimental ‘control’.

• Mediation links all your existing ad network accounts into one reporting and optimization platform.

• Ad networks compete with Ezoic’s ad partners.

• Income from mediation partners accrues with the mediation partner and is reported in Ezoic dashboard.

Mediation App – testing and evaluating

Summary

• Ezoic offers an ever-expanding selection of cloud-based apps for website optimization. • Integration with Ezoic is simple, effective and instantly reversible.• Ezoic’s own ‘Ad Tester’ and ‘Layout Tester’ apps allow testing to begin on a small portion of a site’s traffic

(by device) at first – which mitigates any downside revenue risk. • The average income improvement from ad testing is 240% with UX metrics enhancements of 40%.

Cloud-Based Website Optimization Platform

Ezoic is proud to be a Google Certified Publishing Partner & Google Certified Adsense Partner

John ColeCCOEzoic Incjohn@ezoic.com