1JAMIE SCHMID WORDCAMP MONTREAL 2016

2

Content Strategy as a term is new;

Content Strategy as a PRACTICE is as old as publishing itself - since the first newspapers in the 17th century! Newspaper industry: how can they plan, write, review & publish

50 articles a DAY!?

CONTENT IS REGULARLY THE MOST UNDERESTIMATED PART

OF A WEBSITE PROJECT.

Look familiar?

6

7

8

9

10

11

The content you receive doesn’t match the structural layout of the site. Content uploaded to FTP, email, hard copy, google docs wrong/non-descriptive names on things Content delivered in one clump in the 11th hour

Problems:

Content is underestimated. Nobody assigned to do it No clear ID of what existing content, quality & reuse/revision No central location to keep/keep track of it all Sources not clearly identified.

REASONs:

14

15

16Img: Content Marketing Institute

17

18

19http://mailchimp.com/about/style-guide/

20

21

22

23

24

25

26

27

28

29

30

31

32

http://www.slideshare.net/JamieSchmid1/wccbus-2015-content-architecture-in-wordpress

33

34

35

ResourcesCONTENT STRATEGY

Karen McGranehttp://karenmcgrane.com/

the elements of Content strategy bookhttp://abookapart.com/products/the-elements-of-content-strategy

content everywhere bookhttp://rosenfeldmedia.com/books/content-everywhere/

content strategy for the web bookhttp://contentstrategy.com/

Lynda.com Video Tutorial Serieshttp://www.lynda.com/Web-User-Experience-tutorials/Foundations-UX-Content-Strategy/114880-2.html

Jennifer Bourne on WPUnicorn podcast http://suzettefranck.com/wordpress-hangout-13-content-strategy-w-jennifer-bourn/

Confab - The Content Strategy Conferences! http://confabevents.com/

Brain Traffic’s Content Strategy Bloghttp://blog.braintraffic.com/category/content-strategy/

INVENTORIES & AUDITS

Adaptive Path’s Content Inventory Tutorialhttp://adaptivepath.org/ideas/doing-content-inventory/

UX Mastery’s Content Audit Tutorial http://uxmastery.com/how-to-conduct-a-content-audit/

EDITORIAL CALENDARCreating an Editorial Calendar using Google mapshttp://blog.hubspot.com/marketing/create-robust-editorial-calendar-ht

COPE!NPR’s “Create Once, Publish Everywhere”http://www.programmableweb.com/news/cope-create-once-publish-everywhere/2009/10/13

36

plugins & services

GOVERNANCE PLUGINSUser Role Editorhttp://abookapart.com/products/the-elements-of-content-strategy

Role Scoper (advanced role mgmt)http://rosenfeldmedia.com/books/content-everywhere/

ONLINE SERVICESGather Contenthttp://alistapart.com/article/content-modelling-a-master-skill Blaze Contenthttp://www.clevegibbon.com/content-modeling/

EDITORIAL CALENDARSEditorial Calendar pluginhttps://wordpress.org/plugins/editorial-calendar/

Edit Flow http://editflow.org/

coSchedule pluginhttp://contentstrategy.com/

AUDITINGContent Audit pluginhttp://wordpress.org/extend/plugins/content-audit/

37