Embed Size (px)
Citation preview
Sept 17, 2014Game Developer Introby bitHeads
Backend in a box.
Background
Only one in ten mobile games succeed.
2
High Conversion
High Volume
$Success
High Spend
Background
Mathematically, the formula is simple.
Background
In practice, it requires a lot of design and meta-‐systems to achieve.
Multiplatform Multiplayer
Free-‐to-‐playSocial
In-‐app
Promotions
Cross-‐play
Game-‐as-‐a-‐service
Competition
Background
Which in turn require tons of back-‐end technology and tools.
Multiplatform Multiplayer
Free-‐to-‐play Social
In-‐app
Promotions
Cross-‐play
Game-‐as-‐a-‐service
Competition
Matchmaking
LeaderboardsAchievements
Quests
Notifications
Pricing Controls
Cloud Data
Design toolsTurn-‐basedClan-‐style
iOSAndroid
Windows
Virtual Currencies
Analytics
Store Integration
Background
The big guys have spent years and millions of dollars building these systems.
49* of the 50 Top Grossing games in the iOS App Store
incorporate cloud-tech to enhance gameplay and monetization.
* based on data from August 29th, 2014
It’s time to level the playing field.
Enter brainCloud.
brainCloud is a ready-‐made, cloud-‐based backend for game development.
7
Using brainCloud, developers can access pre-‐built features to jumpstart building the most popular free-‐to-‐play game types, without having to reinvent the wheel.
brainCloud is…
8
Rich gaming back-‐end -‐ multiplayer, cloud data, leaderboards, in-‐app purchases and much more
Extendable via custom cloud code
Native libraries for iOS, Android, Windows and more
Unity, Cocos2d-‐x and Unreal engine integration
Easy-‐to-‐use development portal
Advanced promotional tools to maximize your monetization
Affordable usage-‐based pricing
Any Engine, Any Platform…
9
brainCloud supports Unity, Cocos2d-‐x and Unreal -‐ with native libraries for iOS, Android, Windows, Blackberry and more!
And Any Game Type
10
Architecture
We have built a secure, reliable and super-‐scalable architecture — so you don’t have to.
Key APIs
And pre-‐built all the key APIs that you’ll need.
Key APIs
13
User/Global Statistics
User/Global Entities
Shared Data
Custom Files
Store everything about the player’s game experience -‐ no matter how simple, or how complex.
Cloud Data
Key APIs
14
Turn-‐based
Offline (﴾Clash-‐style)﴿
Challenges
Matchmaking
Support for both turn-‐by-‐turn and one-‐way offline (﴾clash-‐style)﴿ multiplayer, with matchmaking.
Multiplayer
Key APIs
15
Simple Achievements
Auto Achievements
Achievement sync
Award achievements automatically based on player stats -‐ and even synchronize them with GameCenter and Facebook!
Achievements
Key APIs
16
Social
Global
Tournaments
Pacers
Global and Social Leaderboards, with support for weekly Tournaments with rewards!
Leaderboards
Key APIs
17
Virtual Currencies
Server-‐based verification
Pricing controls
Platform integrations -‐ iOS, Android, Windows, Blackberry, Facebook and Steam
Server-‐side validation for In-‐App Purchases, with rich support for product pricing and virtual currency management.
Monetization
Key APIs
18
Programmatic
Automated
Segmented
Support for iOS, Android*, Facebook and more*
Reach out to your players, no matter what their device.
Notifications
Key APIs
19
Javascript
Extension points
Schedulable
brainCloud doesn’t do exactly what you need? Extend it!
Cloud Code
Tools
brainCloud is more than an API. It’s a toolset to aid in all aspects of the product lifecycle!
Design
Development
Test +Support
ProductManagement
Tools
21
Define the metagame(﴾stats to collect; milestones, quests and rewards; achievement triggers; xp levels; virtual currency types)﴿
Tune metagame and rewards
Add new milestones, quests and achievements -‐ without code!
Design and iterate the key meta-‐data for your game.
Design
Tools
22
Native libraries
API Explorer
View/debug player data
View/debug global data
View/debug multiplayer
View server logs / exceptions
View API performance
API Reference + Examples + Tutorials
The tools to support your developers.Development
Tools
23
View/edit user data
View/edit currencies
Flag players for follow-‐up
The tools to support your testers & support team.
Testing & Support
Tools
24
Cross-‐platform analytics!
Centralized pricing across all platforms
Targeted notifications!
Scheduled and targeted promotions!
Advanced tools to better manage and monetize your game!
Product Management
Highlighted Feature
25
Define key target segments
Design promotions for each segment
Turn it on!
Measure the results!
brainCloud’s promotional tools are designed to increase your monetization by allowing you to focus on reaching the right players at the right time!
Automated Promotions!
Highlighted Feature
Dividing your player base into segments allows you to better target your promotions.
Example classifications based on Emily Greer’s (Kongregate) talk at Casual Connect 2012.
Play once, then bounce
Percentage of players
Non-‐repeats Repeats Regs Committed
Play 2-‐9 times
Play 10-‐49 times
Play 50+ times
37% 40% 12% 11%0% 3% 13% 84%
Percentage of Revenue
Highlighted Feature
Define promotions to monetize players and move them upstream.
Play once, then bounce
Non-‐repeats Repeats Regs Committed
Play 2-‐9 times
Play 10-‐49 times
Play 50+ times
Ignore Push them into Regs
Push them to Committed
Don’t let them leave!
Highlighted Feature
Promotion Example: Repeats
Repeats
Play 2-‐9 times Special offer on a bundle with
enough currency to get them their ship, and have enough currency left
over to push them past 10 plays.
Push them into Regs
GoalSegment
Definition
Played >1 & <9, “brig” unlocked
Natural pinch-‐point in the game, where they’ve unlocked a new ship,
but cannot afford it.
Promotion Definition
New player flash sale!
Highlighted Feature
Promotion Example: Committed
Committed
Play 50+ times Super sale on an offer large enough
to get them recommitted again.
Keep them from leaving
GoalSegment
Definition
Played >50, haven’t played
in >3 days
Most committed players play every day… if you start to see gaps in
activity, it’s a sign they’re thinking of leaving
Promotion Definition
Veteran Sale!
Highlighted Feature
30
In summary, setting up, iterating and evolving your Automated Promotions will maximize the monetization of your game.
No-‐brainer Pricing
brainCloud pricing philosophy -‐ we only charge you for the server capacity that you use.
brainCloud costing is based on API requests.
The more you load our servers, the more you pay -‐
how shockingly logical!
We give you the tools to measure and predict your API
usage -‐ so that you can optimize your utilization -‐ lowering your
cost per DAU.
For estimated pricing based on DAU, we use a conversion of:
1 Player Session = ~33.33333 Requests
Using this ratio:
1000 DAU (﴾daily)﴿ = 1M monthly API calls
No-‐brainer Pricing
32
Tier API Calls / month DAU * Cost / month Early Adopter!
(until 2016) Per M API +
Tier 0 - 100** $0 $0 $0
Tier 1 2M 2K $49 $25 $35.00
Tier 2 5M 5K $149 $125 $35.00
Tier 3 10M 10K $299 $250 $34.00
Tier 4 25M 25K $799 $700 $33.00
Tier 5 50M 50K $1,599 $1,450 $32.00
Tier 6 100M 100K $2,999 $2,700 $31.00
Tier 7 250M 250K $7,399 $6,900 $30.00
Tier 8 500M 500K $13,999 $13,000 $28.00
Tier 9 1B 1M $24,999 $23,000 $26.00
* Based on 33.33333 API calls per DAU. ** Limited to 100DAU during development (Free!)
Sign up in 2014 -‐ get
Early Adopter Pricing until 2016!
brainCloud in review…
33
In Conclusion…
brainCloud in review…
34
The features you need to drive engagement.
brainCloud has the richestfeature set of any gaming back-‐end.
MultiplayerCloud Data
PaymentsPricing
Notifications
Leaderboards
AchievementsPlayer XP
Virtual Currencies
Matchmaking
Identity
FacebookPacers
Tournaments
Multiplatform
Social
brainCloud in review…
35
Without limitation.If you need something extra -‐ add it -‐ using our advanced
cloud code system!
brainCloud in review…
36
Increase Revenues.Greater engagement, together with targeted pricing and promotions,
will maximize your revenues.
brainCloud in review…
37
Lower CostsBuy, don’t build.
brainCloud will save you months of development and hundreds
of thousands of dollars.
brainCloud in review…
The brainCloud Equation.
more RevenueGreater engagement,
across more platforms, with automated promotions.
+ lower Costs
Save development time, and server deployment and management costs.
=Success!
Sign up now!Sign up, and level the playing field now!
It couldn’t be simpler -‐ just go to http://getbraincloud.com and register today!
Remember -‐ sign up before Dec 31st, 2014 to get Early Adopter Pricing until 2016!
