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Introducing Siderean Software, Inc. PC Forum March 21 st , 2005

Introducing Siderean Software (PC Forum 2005)

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Page 1: Introducing Siderean Software (PC Forum 2005)

Introducing Siderean Software, Inc.

PC Forum

March 21st, 2005

Page 2: Introducing Siderean Software (PC Forum 2005)

Copyright © 2005 Siderean Software, Inc. All rights reserved.

What Siderean is all about

The way you think

Page 3: Introducing Siderean Software (PC Forum 2005)

Copyright © 2005 Siderean Software, Inc. All rights reserved.

How do we find things?

Finding a new shirt…

or

Page 4: Introducing Siderean Software (PC Forum 2005)

Copyright © 2005 Siderean Software, Inc. All rights reserved.

How do we find things?

Finding a second car…

or

Page 5: Introducing Siderean Software (PC Forum 2005)

Copyright © 2005 Siderean Software, Inc. All rights reserved.

How do we find things?

Finding Nemo…

or

Page 6: Introducing Siderean Software (PC Forum 2005)

Copyright © 2005 Siderean Software, Inc. All rights reserved.

How do we find things?

• People find things efficiently when:- They see the big picture from the start

- Things are well organized

- They can apply their own insight to quickly drill down to what matters

Page 7: Introducing Siderean Software (PC Forum 2005)

Copyright © 2005 Siderean Software, Inc. All rights reserved.

Machines are lousy at this

• Can’t see the forest for the trees

• Don’t know what matters

This is a fatal flaw confronting today’s enterprises, where unearthing the right information from the worldwide glut of accessible data is increasingly mission critical

Page 8: Introducing Siderean Software (PC Forum 2005)

Copyright © 2005 Siderean Software, Inc. All rights reserved.

Two extremes

Knowledge management:Insight hardwired

- Organized by specialists- Breathtakingly expensive - Users get someone else’s view

Search engines:Insight ignored

- One long unorganized list- Cheap but hit-or-miss- Users are on their own

Page 9: Introducing Siderean Software (PC Forum 2005)

Copyright © 2005 Siderean Software, Inc. All rights reserved.

What’s missing: the way you think

• Organize the way you think- Flexible categories, not rigid

classifications

• Search the way you think- Recognizing and clicking, not

recalling and typing

• Navigate the way you think- Knowing where you are, not

being completely at sea

Page 10: Introducing Siderean Software (PC Forum 2005)

Copyright © 2005 Siderean Software, Inc. All rights reserved.

Siderean’s technology

• World’s first turnkey navigation server

• A multi-dimensional view of the scope of all available information

• Users converge on the right information fast, and when other methods fail

• At home with massive stores of data, content, and everything in between – the digital universe

Page 11: Introducing Siderean Software (PC Forum 2005)

Demonstration

Page 12: Introducing Siderean Software (PC Forum 2005)

Copyright © 2005 Siderean Software, Inc. All rights reserved.

The Seamark Navigation Server

• Turnkey installation- Open standards based

- Leverages existing infrastructure

• Works the way you think- Leads users through the process of finding

the right information

- Allows users to organize information and their views of it

Page 13: Introducing Siderean Software (PC Forum 2005)

Copyright © 2005 Siderean Software, Inc. All rights reserved.

Under the hood

Con

ten

t S

ou

rces

Content and data feeds

SearchEngines

Web Services

WebBrowsers

FeedAggregators

Aggregator

NavigationWeb Services

Metadata Store

User navigationand user tagging

Page 14: Introducing Siderean Software (PC Forum 2005)

Copyright © 2005 Siderean Software, Inc. All rights reserved.

Early successes

•Retail

•High Technology

•Education

•Government

Page 15: Introducing Siderean Software (PC Forum 2005)

Copyright © 2005 Siderean Software, Inc. All rights reserved.

Business benefit

• Continuous improvement of the quality of information

- Consumers find and remix information the way they think

- Producers find information about the way consumers think

Consumers

Producers

Publishedinformation

Consumerattention &

feedback

Navigation andtagging

Navigation andtagging

Page 16: Introducing Siderean Software (PC Forum 2005)

Copyright © 2005 Siderean Software, Inc. All rights reserved.

User and customer reaction

• “In 3 clicks, I drilled down through 9700+ sites, to a more specific set of 98 things, down to one I found useful.”

• “Our ability to quickly and easily deliver the right content from our thousands of online example programs is invaluable to our customers.”

• “Permet à mon sens d'exploiter au mieux toute la puissance du bookmarking social” (“In my opinion, it allows me to best exploit all the power of social bookmarking”)

• “Это дико удобно!” (“It is wildly convenient!”)• “ 是很有趣的” (“Is very interesting”)

Page 17: Introducing Siderean Software (PC Forum 2005)

Copyright © 2005 Siderean Software, Inc. All rights reserved.

Facts about Siderean

• Founded July 2001• 17 employees• Venture backed by Clearstone, Red

Rock, Innocal• Headquartered in El Segundo, CA• Seamark Navigation Server 3.5 in

production at customer sites• Patents pending

Page 18: Introducing Siderean Software (PC Forum 2005)

Copyright © 2005 Siderean Software, Inc. All rights reserved.

Summary

• Getting the precise information we need from today’s data glut is profoundly difficult

• Solving this problem requires a solution that works the way you think

• Siderean is the first such technology that brings this to enterprises and people at large

Page 19: Introducing Siderean Software (PC Forum 2005)

Copyright © 2005 Siderean Software, Inc. All rights reserved.