Introducing Samsung Multi-screenGaming PlatformAlan QueenSr Director, Innovation Lab.Samsung Electronics Co., Ltd.

SAMSUNG DEVELOPERSCONFERENCE

I. Service Background

1. Gamer NeedsI. Service Background

▶ it enhances gaming experience on a big screen TV in living room without purchasing a new console or accessories▶ it is seamlessly playable with multiple devices currently inpossession

“I’d be excited to play games on multiple screens if…”

※ Source : 1 on 1 interviews with 23 gamers(mixed type) worldwide

2. Developer NeedsI. Service Background

▶ the market is big enough while addressable with less resources ※ high cost and outdated distribution of next-gen console perceived as riskfactors▶ it opens new market opportunities where the competition is low

“I’d be excited to develop games on a new platform if…”

※ Source : 1 on 1 interviews with 10 developers(PC, console, mobile)

3. HW TrendI. Service Background

Worldwide Smart DeviceShipments

※ Source : IDC's Worldwide Smart Connected Device Tracker Forecast Data,February 28, 2013

(Unit Millions)

▶ Solid Growth of the Smartphone/Tablet/TV Market : 1.2B (’12) ! 2.3B (’17) ! Samsung sold over 200m Smartphones, 20m Tablets and 30m TVs in 2012▶ Gap between Smartphone and Console is narrowing rapidly ! Samsung Galaxy S4 is twice as fast as the Samsung Galaxy S3 and iPhone5

Gaming H/WComparison

※ The information provided above is confidential and strictly forinternal use

4. Samsung Gaming Service overview and valueproposition

I. Service Background

SAMSUNG DEVELOPERSCONFERENCE

II. Samsung Games

1. Mobile Console : Service OverviewII. Samsung Games

(1) HW Composition : Samsung Smartphone + Game Pad(s) + TV(2) Target Gamers : “above mid-core gamers” + “have Samsung Smartphone” + “console

skeptical”(3) Service : Use of Samsung Smartphone as a game console for any big screen TV(4) Industry Examples : OUYA, Green Throttle, Game Stick, Shield

② NFC Tagging(Samsung TecTiles)

① Connect Smartphone toTV

(HDMI, Wi-Fi)

③ Auto-connect to BT Controllers& Auto-execution of optimized

game launcher

④ Game on-the-go

1. Mobile Console : Initial Set-UpII. Samsung Games

1.1. When tagging gamepad, the mobile device reads gamepad information from the NFC tag in thegamepad.

BT session is automatically set up between the gamepad and the mobile device

1.2. When turning the power on without tagging gamepad, general BT pairing is also available

BTConnection

2. Mobile Console : Key MappingII. Samsung Games

2.1. Principles of gamepad behavior

- Gamepad provides key input message according to the Google’s HID profile

- Gamepad is basically to control the game launcher and game applications

- However, analog sticks, D-pad, and action keys also work in the Android home screen and otherAndroid apps.

Category 1 Category 2 Name

Game Control

D-Pad

Up

4-way navigation

Down

Left

Right

Analog SticksStick1

Stick2

Action Buttons

A

Game ButtonB

X

Y

Shoulder ButtonsL1 L1

R1 R1

Console System KeysPause/Restart Pause/Restart

D-pad Analog Stick 2

Analog Stick 1 Action keys

SelectStart(Pause/Start)

‘G’key

3-ColorLED

L1

R1

Power Switch

3. Mobile Console : The “Game” KeyII. Samsung Games

3.1 “Game” Key provides specialized functionality for Samsung mobile devices- When a user press ‘Game’ key, the mobile device launches the game launcher application at any case- Even when the LCD is off, “Game” key turns it on

Game Launcher

Game Application

Are you sure toquit this game?

Yes or ‘Game’ key press

No

Android UX

‘Game’ Key(Short press)

LauncherDownload page

Launcherinstalled?

Run the gamelauncher

Yes

No

‘Game’ Key(Short press)

MobileConsoleDemo

II. Samsung Games

(1) HW Composition : Samsung TV + (*Samsung) Smartphone(s) + (Game Pads)(2) Target Gamers : “have Samsung TV” + “have (*Samsung) Smartphone” + “console skeptical”(3) Service : Samsung TV becomes an equivalent of game console(4) Industry Examples : Xbox SmartGlass, PlayStation Cross-Platform Play, Wii U

2. Samsung Multi-Screen : Service Overview

② Gamepad③ *Samsung Smartphone

providing Wii U-like multi-screen gameplay

① RemoteController

Finally, replaced by realgame controller

Now supports native gamedevelopment with Unity

SniperMode

Inventory

Map/Radar

Samsung Multi-Screen featuresintegrated in Unity IDE

II. Samsung Games2. Samsung Multi-Screen : Multi-Screen Scenarios

II. Samsung Games2. Samsung Multi-Screen : Pain points

Developing multi-screen game is possible, but not that easy.

II. Samsung Games2. Samsung Multi-Screen : Easy Development

Develop with customized Unity3DExport to Samsung Smart TV and Mobile

Single Project

Exportto

Samsung SmartTV

Exportto

Samsung Mobile Devices

II. Samsung Games2. Samsung Multi-Screen : Architecture

GameHost

GameClient

Multi-Screen GameFramework

Multi-Screen GameFramework

Multi-Screen Game Service Framework

SynchronizationGame Control

Game specific data

Game discovery, Verification, Automated launch

Need to be developed by game developers Samsung will provide

Multi-ScreenGameDemo

SAMSUNG DEVELOPERSCONFERENCE

III. Summary

1. Service FlowIII. Summary

develop once,runs on multiple

platforms

Single Dev. Tool

track salesseamlessly for

multiple platforms

Unified Seller Site

more financial& educational

support

Dev. Support

single sign on,game community,cross promotion

Unified Store

auto-installationof packagedapplications

Direct Download

true multi-screengames without

extra HW

Convergent Games

2. ScheduleIII. Summary

Mobile Console to be launched Q4 2013.Samsung Multi-Screen to be officially announced at the H1 2014,

Samsung Multi-Screen supporting Unity IDE to be released Q4 2014.

Q&A

License Notices

Except where noted, sample source code written bySamsung Electronics Co. Ltd and provided to you islicensed as described below. Copyright © 2010-2013, Samsung Electronics Co. Ltd.All rights reserved except as otherwise explicitlyindicated. Redistribution and use in source and binary forms, withor without modification, are permitted provided that thefollowing conditions are met:● Redistributions of source code must retain the above