“a group of Internet-based applications that build on the

ideological and technological foundations of Web 2.0, and that

allow the creation and exchange of user-generated content.” Andreas Kaplan and Michael Haenlein

“..social media is word of mouth struck by lightening.” Mark Burgess

story

unpaid

buzz

virality

who do you trust? how do you break-through the clutter?

proof is in the pudding

SMM is not without challenges

For next week:1. Bring laptops just in case 2. Read as much of Groundswell as

possible 3. Bring to class on Monday – digital

photo(s), resume, contact info, creative thinking caps

All photos used in this presentation are licensed under Creative Commons, NonCommercial-ShareAlike 3.0 and sourced through Google Images and flickr

For next week..

• Bring laptops just in case

• Read as much of Groundswell as possible

• Bring to class on Monday – digital photo(s), resume, contact info, creative thinking caps