Into the Big Data Future with Watson AnalyticsBig Data & Analytics Days

2

Base: 129 big data users

“To what extent is your firm's Big Data initiative integrated with other

BI technologies like reporting, data mining, and predictive

modelling?”

Source: Forrsights BI/Big Data Survey, Q3 2012

Big Data is most commonly coordinated within an overall BI strategy and recently related

technology has received a noteworthy percentage of BI spending budget

“In 2012, approximately what percentage of

your firm's BI spending will go to the following

technologies?”

Capability %

Big Data Related 56

a. Data warehouse 22

b. Information governance 13

c. Data integration for BI 13

d. Big Data related purchases/projects 8

Analytics Related 43

a. Reporting, dashboards, and

visualization

24

b. Advanced analytics 9

c. Cloud BI apps 5

d. Mobile BI applications 5

Other 1

Watson Foundations Feeds the New

Era of Cognitive Computing

IBM Watson

Transformation

IBM Watson

Family IBM Watson Content

Store

IBM Watson

Talent Hub

IBM Watson

Ecosystems

IBM Watson

Developer Cloud

Watson’s Modular Architecture

"Watson is the

richest, most fully

developed,

commercially

available smart

advisor platform

that we know of."

Our work and personal lives

have blurred

5

The world is changing…

It’s an “always-on” world

A Do-It-Yourself mentality now prevails

We expect all technology to deliver a consumer-like

experience

We expect technology to deliver immediate access

to everything

We expect to get answers to harder and harder

questions, yet quickly, simply and on our own

Traditional tools fail to address the challenge

Data Scientists Needed

Specialists with significant

expertise are needed to derive

useful insights

Significant Time to Insight

Ad-hoc insights processes are

highly manual, time and resource

intensive

Predetermined Reports

Questions are determined before exploring the data, with limited access

to follow-on questioning

7

What is the solution?

Democratize Insight

Automated data handling with

sophisticated yet accessible

analytics for every business user

Accelerate Understanding

Self-service business analytics

for enhanced visibility

Explore New Possibilities

Guided discovery to reveal

previously unseen connections in data

From the awareness of data to immediate actionable insight

8

IBM Watson AnalyticsUnderstands the language of business

Visual, simple and intuitive

Simply type in a question and get

meaningful insights

immediately

Visual, simple and intuitive

Automatically suggests graphs and

visuals to communicate

findings

INSIGHTContext

Automatically presents related facts and insights to guide

discovery

insight

insight

insight

insight

insight

insight

insight

You and your business data

I have a

question…..

System

smarts

helps the

user to…

…find

relevant data

…user

applies

experience

and gut

feel…

…system

applies

analytic

models…

I’ve got the answer. I

know what to do. I’ve made the decision.

…and

”shapes” it…

IBM analytics

Human analytics

…and surface

relevant

relationships…

…for the user to

interact with

and reshape…

A conversational experience powered by cognitive

9

IBM Watson Analytics

Business Users Business Analysts Data Scientists IT

Self-service analytics for business users and

experts alike

IBM Watson Analytics

Empowering the business for success

PrioritizingAccounts

Receivable

Employee Retention

HelpdeskCase

Analysis

CampaignPlanning and ROI

WarrantyAnalysis

Customer Retention

Finance HRITMarketing OperationsSales

Examples

IBM Watson Analytics

Natural language dialogue

Cloud-based agility

Data discovery

Quick start intuitive interface

Mobile-ready

IBM Watson Analytics

Unified analytics experience

Visual storytelling

Intelligent automation

Data access and

refinement

Report and dashboard

creation

Integrated social

business

Guided analytic

discovery

IBM Watson Analytics

Be brilliant!

Single Analytics Experience

Fully Automated Intelligence

Natural Language Dialogue

Guided Analytic Discovery

Visit WatsonAnalytics.com and get started for free

Thank you!