Presented By Judie Hart & Joe Waters

Social Media, Office of Development

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What is cause marketing?A partnership between a nonprofit and

a for-profit for mutual profit

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Fortress BMC

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A blog can be easily updated

and is a touchstone to all other social media activities

www.bmcdevelopment.org

Why a Blog?

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Why Facebook?

400 million people can't be wrong www.Facebook.com/BostonMedicalCenter

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Fastest growing social media tool

among businesses (and hospitals)www.twitter.com/the_bmc

Why Twitter?

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In the next 5 years video will replace most written fundraising appeals

www.youtube.com/bmcdevelopment

Why YouTube?

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Why Delicious & Flickr?

Donors want one-stop shopping for

their reading and their pictures

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TwitterFollowers

YouTube VideoViews

Facebook Fans

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Social Media’s Impact On BMC

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• Integrate SM with our traditional communications

• Show people around and let them do the talking

• Optimize our events and programs with SM and launch standalone online friend/fundraisers

• Use SM to educate, to inspire, and to motivate supporters to give to BMC.

Social Media GoalsFor 2010