Internet of Things from a Networked Society perspective

Networked Society Patrik Regårdh

Head of Strategic Marketing

Ericsson

Slide title

44 pt

Text and bullet level 1

minimum 24 pt

Bullets level 2-5

minimum 20 pt

Characters for Embedded font: !"#$%&'()*+,-./0123456789:;<=>?@ABCDEFGHIJKLMNOPQRSTUVWXYZ[\]^_`abcdefghijklmnopqrstuvwxyz{|}~¡¢£¤¥¦§¨©ª«¬®¯°±²³´¶·¸¹º»¼½ÀÁÂÃÄÅÆÇÈËÌÍÎÏÐÑÒÓÔÕÖ×ØÙÚÛÜÝÞßàáâãäåæçèéêëìíîïðñòóôõö÷øùúûüýþÿĀāĂăąĆćĊċČĎďĐđĒĖėĘęĚěĞğĠġĢģĪīĮįİıĶķĹĺĻļĽľŁłŃńŅņŇňŌŐőŒœŔŕŖŗŘřŚśŞşŠšŢţŤťŪūŮůŰűŲųŴŵŶŷŸŹźŻżŽžƒȘșˆˇ˘˙˚˛˜˝ẀẁẃẄẅỲỳ–—‘’‚“”„†‡•…‰‹›⁄€™ĀĀĂĂĄĄĆĆĊĊČČĎĎĐĐĒĒĖĖĘĘĚĚĞĞĠĠĢĢĪĪĮĮİĶĶĹĹĻĻĽĽŃŃŅŅŇŇŌŌŐŐŔŔŖŖŘŘŚŚŞŞŢŢŤŤŪŪŮŮŰŰŲŲŴŴŶŶŹŹŻŻȘș−≤≥fifl

ΆΈΉΊΌΎΏΐΑΒΓΕΖΗΘΙΚΛΜΝΞΟΠΡΣΤΥΦΧΨΪΫΆΈΉΊΰαβγδεζηθικλνξορςΣΤΥΦΧΨΩΪΫΌΎΏ

ЁЂЃЄЅІЇЈЉЊЋЌЎЏАБВГДЕЖЗИЙКЛМНОПРСТУФХЦЧШЩЪЫЬЭЮЯАБВГДЕЖЗИЙКЛМНОПРСТУФХЦЧШЩЪЫЬЭЮЯЁЂЃЄЅІЇЈЉЊЋЌЎЏѢѢѲѲѴѴҐҐәǽẀẁẂẃẄẅỲỳ№

Do not add objects or text in the

footer area

EAB-14:073751 | Commercial in confidence | © Ericsson AB 2014 | December 2014 | Page 2

Vatican City 2005

Slide title

44 pt


minimum 24 pt

Bullets level 2-5

minimum 20 pt





footer area


Vatican City 2013

Slide title

44 pt


minimum 24 pt

Bullets level 2-5

minimum 20 pt





footer area


=

You’d have spent $ 3055

in 1991 to buy all the

stuff in this ad that you

can now do with your

phone.

1991 vs now

Slide title

44 pt


minimum 24 pt

Bullets level 2-5

minimum 20 pt





footer area


Value of “Networked”

INFORMATION

RELATIONS

MEDIA

TRANSACTIONS

THINGS

USER NEED

Predictions &

Prevention Optimization ??

Content access Servicefication Netflix, Spotify

“Best offer” Market reach Amazon, Alibaba

Socializing Tracking behavior Facebook, QQ

Find Reach the

consumers Google, Bing

BUSINESS NEED VALUE CAPTURE

INFORMATION

RELATIONS

MEDIA

TRANSACTIONS

THINGS

Slide title

44 pt


minimum 24 pt

Bullets level 2-5

minimum 20 pt





footer area


The “internet of things economy” Point examples

Source: Morgan Stanley Blue Paper, “The Internet of Things Is Now – Connecting the Real Economy”, April 2014

Global mfctr at 25 TUSD /year

• Savings on 500 BUSD /year

Mining, Rio Tinto

• 300 MUSD from remote ops

Factory Automation Smart Water, today 20% leakage in Europe

• 18BUSD in revenue 2020

Smart Grid ICT investments

• 100BUSD in 2020

UK, up to 20% of domestic heating and cooling is wasted

Utilities

ICT investments 2020 at 140 BUSD

Savings

• 38000 lives yearly in Europe

• Goods transportation waste

Transport

Use of RFID for inventory management

•Non-food retail in UK – 5BUSD saving /year

Retail

Real-time weather analytics

• 20 BUSD for Monsanto, DuPont, et. al.

Precision Agriculture

Slide title

44 pt


minimum 24 pt

Bullets level 2-5

minimum 20 pt





footer area


Internet of things

› Open Environment

– Across a value chain

– Between value networks

– Open Data and Marketplaces

› Semantic interoperability

– Different abstraction levels

– Build on existing tools, e.g. ontologies, Linked Data, ...

Slide title

44 pt


minimum 24 pt

Bullets level 2-5

minimum 20 pt





footer area


Mobility Experience

Tranquillen BlaBla Car Uber

Slide title

44 pt


minimum 24 pt

Bullets level 2-5

minimum 20 pt





footer area


REDEFINED ASSETS

USERS – PARTICIPATING AND

ACTIVE

THINGS – CONNECTED AND

INTELLIGENT

DATA – OWN, SHARED AND

OPEN

CAPABILITIES – AVAILABLE

AND ON-DEMAND

DIGITIZATION– EXPONENTIAL

AND UBIQUITOUS

PLATFORMS – ECONOMICS

AND SCALE

Slide title

44 pt


minimum 24 pt

Bullets level 2-5

minimum 20 pt





footer area


NETWORKED SOCIETY logic

Slide title

44 pt


minimum 24 pt

Bullets level 2-5

minimum 20 pt





footer area


Establish new position

Replace current value logic

Build value from alternative assets

Create radically new market

› Expand from established position

› Reinforce existing value systems

› Improve offering to current market

› Focus on efficiencies

Transforming business

›

›

›

›

EVOLUTION DISRUPTION

Slide title

44 pt


minimum 24 pt

Bullets level 2-5

minimum 20 pt





footer area


Determining forces

› Expand from established position

› Reinforce existing value systems

› Improve offering to current market

› Focus on efficiencies

EVOLUTION DISRUPTION

Establish new position

Replace current value logic

Build value from alternative assets

Create radically new market

›

›

›

›

“INSIDE CONTROL”

“OUTSIDE DRIVE”

› New consumer behavior

› Changed regulatory rules

› Disruptive technology

› Redefined competition

› Definition of core business

› Scale gain opportunities

› Maturing technology

› Consolidation

Slide title

44 pt


minimum 24 pt

Bullets level 2-5

minimum 20 pt





footer area


RESHAPED BUSINESS

REDEFINED ECO-SYSTEMS

VALUE CHAIN EFFICIENCY RESHAPED VALUE SYSTEMS

VALUE CHAIN EFFECTIVENESS

Better performance

of current offering

Improved offering

to current market

Synergy offering

across industries

Profoundly new offering

creating new markets

“INSIDE CONTROL”

“OUTSIDE DRIVE”

DISRUPTION EVOLUTION

Slide title

44 pt


minimum 24 pt

Bullets level 2-5

minimum 20 pt





footer area


Iot opportunity

ENCOURAGE USER CO-CREATION

DEVELOP NEW PLATFORMS

MAKE SENSE FROM DATA

ESTABLISH NETWORKED PRACTICES

DIGITIZE BUSINESS RESOURCES

INNOVATE IN

SERVICE

BUSINESS

OPERATIONAL

EXCELENCE

Technology

Internet of Things from a Networked Society perspective