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Retailers need to ask three questions regarding IoT: 1. How can IoT improve operations? 2. How can IoT help consumers shop? 3. Which IoT products should we sell?
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THE INTERNET OF THINGS What it Means for Retail & What To Do Now
Copyright © 2014 Oracle and/or its affiliates. All rights reserved.
About David Dorf
Interested in the intersection of technology and retail.
blogs.oracle.com/retail
Copyright © 2014 Oracle and/or its affiliates. All rights reserved.
IoT Defined
Connected • Wired, WiFi • NFC, BLE, Zigbee • Unique identifier
Autonomous • Powered • Dedicated (not general purpose) • Not requiring intervention
Transfers Data • Sensor, State • Location
TRUE FALSE
X
TRUE FALSE
X
TRUE FALSE
X
Copyright © 2014 Oracle and/or its affiliates. All rights reserved.
“If we had computers that knew everything there was to know about things – using data they gathered without any help from us – we would be able to track and count everything, and greatly reduce waste, loss and cost. We would know when things needed replacing, repairing or recalling, and whether they were fresh or past their best.”
– Kevin Ashton, Auto-ID Center, MIT
Copyright © 2014 Oracle and/or its affiliates. All rights reserved.
How Did We Get Here?
Ubiquitous & Cheap Networks
Radios & Sensors Compute & Storage Availability
Network Addresses
Copyright © 2014 Oracle and/or its affiliates. All rights reserved.
Copyright © 2014 Oracle and/or its affiliates. All rights reserved.
RFID – In-Store Weapon
Inventory Accuracy
Out of Stock Reduction
50% by
99% by
Loss Prevention
70% by
Locating Product
2-7% lift
Copyright © 2014 Oracle and/or its affiliates. All rights reserved.
Smart TVs What Connected Device Owners are Doing While Watching TV, USA
49% 66%
24% 44%
27% 29%
29% 41%
29% 23%
12% 18%
7% 14%
9% 12%
10% 17%
0% 20% 40% 60%
Smartphone Tablet
Copyright © 2014 Oracle and/or its affiliates. All rights reserved.
HOUSEHOLD WORK 1.1 Hours
EATING/DRINKING 1.1 Hours
Connected Cars
WORKING 8.8 Hours
SLEEPING 7.6 Hours
LEISURE AND SPORTS 2.5 Hours
IN THE CAR 1.2 Hours
OTHER 1.7 Hours
Copyright © 2014 Oracle and/or its affiliates. All rights reserved.
Home Automation Annual Home Automation System Shipments by Type World Market, Forecast: 2009-2015
Managed DIY Mainstream Luxury
2009 2010 2011 2012 2013 2014 2015
Source: ABI Research
Copyright © 2014 Oracle and/or its affiliates. All rights reserved.
Things Going Online
Copyright © 2014 Oracle and/or its affiliates. All rights reserved.
Wearables
Copyright © 2014 Oracle and/or its affiliates. All rights reserved.
In-Store Sensors
Copyright © 2014 Oracle and/or its affiliates. All rights reserved.
To Learn More:
www.oracle.com/retail
blogs.oracle.com/retail
Copyright © 2014 Oracle and/or its affiliates. All rights reserved.
Safe Harbor Statement
The preceding is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle.
Copyright © 2014 Oracle and/or its affiliates. All rights reserved.
The Internet of Things What it Means for Retail & What To Do Now
David Dorf, Sr. Director Technology Solution Management @dordav
1 October 2014
Copyright © 2014 Oracle and/or its affiliates. All rights reserved.