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This presentation gives a summary of most recent happenings in Turkish Blogosphere and Internet Industry. As we all know, youth Turkish population is a great chance for Internet businesses (4th most populated country on Facebook). You can contact us for consulting services about Middle East market, especially about Turkey.http://www.gercekdesign.com
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Internet Industry in Turkey &
Turkish Blogosphere
Gercek Karakus
Content
1. Introduction
2. Facts About Turkey
3. Press Releases & Research Papers
4. Turkish Blogosphere, Social Networks and Microblogs
5. Global Investors in Turkey
6. Opportunities
1. Introduction
Who is Gercek Karakus? Front End Engineer & Graphics Designer at
Six Apart Services
Recent Work
Who is Gercek Karakus? French Baccalaureate Diploma – General
Certificate of Secondary Education from Galatasaray Lisesi (ranked Turkey’s best high school in entrance exam)
BS, Information Systems Engineering, Dual Diploma Program between SUNY Binghamton, New York & Bogazici University, Istanbul (ranked 3rd)
Who is Gercek Karakus?Gercek Design & Blog Katalog
Drupal – MovableTypeWordpress - MagentoCommerce
About the PresentationThis presentation is created to give a brief
outlook about Internet Industry and Blogs in Turkey
Some of the topics that will be covered are:
1. Demographics2. Internet User Statistics3. Blogs & Blogger Community4. Microblogging & Social Networks5. Press Releases & Research Papers6. Global Investors in Turkey7. Opportunities
2. Facts About Turkey
TurkeyPopulation: 76,805,524 (July 2009 est.)
Age structure:0-14 years: 27.2% (male 10,701,631/female 10,223,260)15-64 years: 66.7% (male 25,896,326/female 25,327,403)65 years and over: 6.1% (male 2,130,360/female
2,526,544) (2009 est.)
Median age: total: 27.7 years male: 27.4 years female: 28.1 years (2009 est.)
https://www.cia.gov/library/publications/the-world-factbook/geos/tu.html
Turkish TelekomFormerly state owned Turkish telecommunications
company
Privatized to Oger Telecom in November 2005
Provides ADSL service through its subsidiary TTNet
Decreasing broadband connection rates
In May 2008, Turk Telekom completed the fifth largest Initial Public Offering of the world by selling the 15% of the government stocks which totaled a sum of 2.4 billion dollars.
Number of Internet Users
3. Press Releases&
Research Papers
Research: BlogEvi – Jan 200970% is between 20-30 years old
35% college graduate and 33% college students
52% uses at least one social bookmarking application
41% has a full-time job
46% is using Google Adsense
49% is using Wordpresshttp://murat.blogevi.org/index.php/turkiye-de-blog-yazarligi-arastirmasi-raporu/
Research: Crenvo - April 2009
What comes to your mind when you hear the word blog?Wordpress and Blogs running on WP - %60Blogger.com – 30%Blogcu.com – 5%
CRENVO Consulting, Internet Marka Bilinirligi Arastirmasi - April 2009http://www.webrazzi.com/2009/04/20/internet-girisimleri-marka-arastirmasi-nisan-2009-raporu/
PR: comScore – May 2009Turkey has 7th Largest and the Most
Engaged Online Audience in Europe
32 hours/month
3,044 pages of content/month
London, U.K., May 27, 2009 – comScore, Inc. (NASDAQ: SCOR) http://www.comscore.com/Press_Events/Press_Releases/2009/5/Turkey_has_Seventh_Largest_Online_Audience_in_Europe
Research: comScore – May 2009Total Internet Users by Country
Research: comScore – May 2009Top 15 Internet Properties in Turkey
4. Turkish Blogosphere,Social Networks &
Microblogs
Blogging Service ProvidersDEDICATED BLOG SITES
Blogcu.com – ranked 22Azbuz.com – ranked 90
MEDIA SITES
Blog.Milliyet.com – ranked 7Blog.Mynet.com – ranked 9 (Wordpressμ)
Blogger Community
Weblog Awards Turkey
Bloggers Association
Blog Conference 2008
Social NetworksFacebook.com
Linkedin.com
Yonja.com
Cember.net
Istanbul.net
OtobusteGordum.com
…
Social NetworksFacebook
Turkey is the 4th largest country on Facebook
Almost 89% of Turkish Facebook users are younger than 34.
MicrobloggingTwitter
Friendfeed
No major local competitors - Nolyo.com
Microblogging - Twitter
Microblogging - Friendfeed
Microblogging - Friendfeed
Location Based Services
Sobbe.com – Turkcell http://www.webrazzi.com/2009/05/20/sobbe-ile-kimin-nerede-oldugu-artik-sir-degil/
Alternative Payment Methods
MikroOdeme.com - Turkcellhttp://www.webrazzi.com/2009/05/14/mobil-odemenin-basari-hikayeleri-olusuyor-gizem-canatan/
5. Global Investors in Turkey
Global Investors in TurkeyTicketmaster – Biletix.com
Ebay – Gittigidiyor.com
Xing– Cember.net Xing, the Germany-based European business social network which resembles
LinkedIn, had bought Turkish business social network Cember, for about $6.43 million.
Alibaba – HemAlHemSat.com
European Founders – Yemeksepeti.com Partnership
Global Investors in Turkey
“Advertising market in Turkey is still in the development phase. We will be seeing so many online advertising companies establishing and growing in the near future.”
Sina AfraGeneral Manager at Ebay
Board Member at Gittigidiyor
Global Investors in Turkey
“In Germany, online advertising holds 10% of the total market. In Turkey, it's only 3%. Looking at the numbers, in Germany, we talk about 2.3 billion Euro in this sector. On the other hand, in Turkey, it's about 200 million USD. As a consequence, this market will grow for sure.”
Sina AfraGeneral Manager at Ebay
Board Member at Gittigidiyor
Global Investors in Turkey
“However, if Turkish entrepreneurs ignore this fact, they will leave the big slice to foreign investors.”
Sina AfraGeneral Manager at Ebay
Board Member at Gittigidiyor
6. Opportunities
Opportunities
Youth population =
Ideal for long term growth
Increasing number of Internet users =
More pageviews and users for our services
Adaptive users =
Accepts new technologies
Opportunities
Positioning in the market in advance
Turkish Translation of our services
Advertising opportunities
Opportunities
Services Turkey – More Affordable Labor
BlogDestek.com (the only blog consulting firm)
Startups In Turkeyhttp://www.startupsinturkey.com/
Thank You