Internet Marketing

Internet

The internet is a massive network of

networks, it connects millions of

computer together globally, forming a

network in which any computer can

communicate with any other

computer as long as they are both

connected to the internet.

Key Facts about internet in India

• 1995-96- Internet arrived in India; total 500 subscribers in the country

• 60 million people in India are using internet

• India is the 4th largest internet user in the world

• Mumbai is the highest number of internet user (3.24 million)in India

• 85% of internet user in India are male

Search Engine

• A search engine is a tool to search for information on the world wide web.

World Wide Web

• The world wide web or simply web, is a way of accessing information over the medium of the internet.

URL

• Uniform Resource Locator, the global address of documents and other resources on the world wide web.

An Internet address (for example, http://www.indiamart.com/trade/), usually consisting of the access protocol (http), the domain name (www.indiamart.com), and optionally the path to a file or resource residing on that server (trade).

IP Address

• Every computer that communicates over the internet is assigned an IP address that uniquely identifies the device and distinguishes it from other computers on the internet.

Domain Name• A name that identifies one or more IP address. For example, the

domain name www.indiamart.com represents a dozen IP addresses. Domain names are used in URL to identify particular WebPages.

Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via "natural" or un-paid ("organic" or "algorithmic").

Search Engine Optimization

Two Types of Search

• Organic Search(Adsense)

• Inorganic Search(Adwords)

Organic Search(Ad Sense)

• Title of the page

• Meta keywords

• Keywords/ Enhancements

• Spider

• Crawler

• Keyword Density

• Link building(back linking)

Inorganic Search(Adwords)

• Placed in right hand side of Google

• Choosing right key words

• Sponsored link

• CPM= Adcost/Impressions

• CTR= Clicks/Impressions

• Bounce Rate= 1page visits/Total Visits

B2B Market Places

• Alibaba.com

• Globalsource.com

• Tradekey.com

• Indiamart.com

• Tradeindia.com

• Sulkeha.com

• Justdial.com

• Trademart.in

Sales Pitch

Body Language

• Outward expression

• Handshake

• Eye contact

• Smile

• Listening skill

• Hand movement

Sales process

• Find Prospect

• Know the prospect(ability to pay)

• Need Analysis

• Proposal

• Negotiation

• Deal

Building trust

“ All things being equal people want to do business with friends, All things not being so equal still people want to do business with

friends “

---- The Sales Bible ---

Types of Customer

Satisfied Dissatisfied

We have to sale them because they are satisfied

We have to sale them, in order to make them

satisfied

“We see opportunity in every problem. “