Sustainable MarketingInternational Week

Raphaelle ConteSolène LebellecLouise WyonValentine VironneauChristophe Prevelle

Disaster

Vegetable protein importation Soy

Amazonian deforestation: ex: Charal

CSR Report Commitment to people

Commitment to future

Major assistance activities

Reduce electricity consumption

Green Brand on Social network

FaguoFacebookTwitter

Brand & Market situation

Faguo Shoes Fancy & Casual Lauched in 2010

Sustainable development

Product description

Product Life cycle

High-emotion

decision category

Fashion product

Eco investmentStrategy 3: Eco branding when your source of competitive advantage is on differentiation and

your competitive focus is on products and services.

Biodiversity, CO2 reduction

Matrix