An overview of our Tadaweb Culture

The tough, but surprisingly common path of a successful startup

Been there and done that

We went to SF - our users exploded.

We created the B2B, B2C, B2B2C model

Traction wasn’t as easy as we hoped, we

lack target

We continued, but product market fit was

too loose

We found a niche market who loved us,

but whose pain wasn’t sore enough

We found a market with a massive pain, a big budget and a love

of our technology

Second Massive Customer

Lot’s of massive customers

You are the founding members of this company

As we grow, expand and eventually conquer the world we need to ensure we remain who we are

So What Makes Up our Tada DNA?

• Our values and diversity • Our mentality • Our view of success

Our Values

(aka. The things that we actually do and believe, not fake cr*p that looks good on paper but is

meaningless in reality)

Like this…

Founded: 1960 Revenue: 17.36 billion USD (2011) Net income: 1.733 billion USD (2011) Operating income: 2.119 billion USD (2011)

Leo Dennis Kozlowski, a former CEO of Tyco International, convicted in 2005 of crimes related to his receipt of $81 million in unauthorised bonuses, the purchase of art for $14.725 million and the payment by Tyco of a $20 million investment banking fee to Frank Walsh, a former Tyco director.

He served more than six years at the Mid-State Correctional Facility in Marcy, New York before being transferred to the Lincoln Correctional Facility in New York City, from which he was granted conditional release on January 17, 2014

At Tada, there are things as a team we value

Our values are not dictated, but rather come naturally as a result of a respectful, creative

and innovative culture.

We are all responsible for our own values

We respect each other

Everyone needs to feel as though their voice will be heard

We embrace diversityAlready nearly 10 cultures, two sexes, 10 languages and a range in age from 24 to 50…

We embrace diversityAlready nearly 10 cultures, two sexes and a range in age from 24 to 44…

Coolest culture

We are creative in what we do We use our youth, innovative spirit and fresh outlook to disrupt the status quo

We care about each other

We genuinely care for each member of our team and want

the best for them

(See - we buy beer)

We understand the importance of fun togetherThe work hard play hard mentality is alive and well

We learn from our mistakes, or more lessons learnt

Above all, we don’t deny we have made them and try not to fuck up again

We are passionate about what we are buildingThis passion is illustrated in our dedication, in our early mornings, in the weekends and late nights - thank you

We are honest and moralIn all situations we try and do what we believe to be right and fair

I know what you are thinking… This is all getting way too “Miss Universe”

But it’s important, because they are there

What Mentality do all these Values help Build?

the HACKER mentality

On a side note, in reality… most of the great hackers I know actually look more like this

Or this…

Hackers are challenge seeking. If someone says it can’t be done, they do it.

Anyway…

Because of this, this mentality involves the constant seeking of knowledge

(after all you can only break something properly if you know exactly how it works in the first place)

Hackers thrive when given freedom, so we try and let you guys choose your own way doing things

We are driven by “creating the impossible”

So our values drive how we interact and grow as a team

Our mentality shapes the way we build our product and company

But why are we doing this and why does it matter?

As the founding team of this company… ….it’s your job to keep Tada, Tada.

So right now I challenge you all….

To leave your mark.

Teach the new and above all stick up for what is Tada.

Now go and drink a beer.

Never let Tada lose beer.