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Today the web is a crucial channel for engaging with your stakeholders. Consistency of message and the way you communicate with your users are key to your success.If you’re not giving your web presence your full attention, or if your content management system isn’t giving you what you need to get ahead in the web space, chances are you’re missing out on untold opportunities. Content management systems give you more control and enable you to future-proof your web presence.Intergen’s content management specialist, Rob Stewart, discussed the concepts of progressive enhancement, the importance of managing your digital assets, and how to ensure your message remains consistent. Rob will also cover advancements of search, mobile and social media and what this means for your web presence.This session covers some real world examples of what these things look like when they’re done well, the sorts of problems that appear when they’re executed poorly, and how a content management system can help make your life easier and your web presence stronger.
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Robert Stewart Solution Specialist 14 September 2011
Content Management: How to future-proof your website
Content Management: How to future-proof your website
What is a content management system?
Why do we like content management systems?
What does it mean to future-proof?
Case study: www.epa.govt.nz
Progressive enhancement
Mobile devices
Social media
Session overview
Content Management: How to future-proof your website
Content management system:
provides website authoring, collaboration, and administration tools to allow users with
little knowledge of web programming languages to create and manage website
content with relative ease
Content Management: How to future-proof your website
Making it easy for people with little or no web programming skills to create, manage and maintain content online.
In other words:
Content Management: How to future-proof your website
Giving the power back to the business users.
In other words:
Content Management: How to future-proof your website
Common content management systems:
EPiServer
Content Management: How to future-proof your website
Content Management: How to future-proof your website
Common content management systems:
SharePoint
EPiServer
Content Management: How to future-proof your website
Content Management: How to future-proof your website
Common content management systems:
SharePoint
Umbraco EPiServer
Content Management: How to future-proof your website
Content Management: How to future-proof your website
Common content management systems:
Drupal
SharePoint
Umbraco EPiServer
Wordpress
Silverstripe
Blogger
More….. Plone
Content Management: How to future-proof your website
Managing your content
Separate content editing interface
Content Management: How to future-proof your website
Content Management
Content Management: How to future-proof your website
Managing your content
Separate content editing interface
Edit content “in-page”
Content Management: How to future-proof your website
Content Management
Content Management: How to future-proof your website
Good foundations – a platform for growth
Adaptable to changing business requirements
A tool that continues to evolve with user demand
Future-proof
Case Study:
Environmental Protection Authority (EPA)
Content Management: How to future-proof your website
Current state December 2009 March 2011 July 2011 Future
How the Environmental Risk Management Authority (ERMA) became the EPA overnight?
How did the EPA regain the confidence of their stakeholders? Why does the EPA have a platform for growth?
How did the EPA future-proof their website
Content Management: How to future-proof your website
ERMA circa December 2009
“information is poorly organised, difficult to access
and consume by site visitors. ” Lesley Meadows – Comms Manager
Content Management: How to future-proof your website
Static HTML web site
All content uploaded by a single user
Online brand presence inconsistent
No record of what content was uploaded
Out-dated content expired on ad-hoc basis
Multiple sources of “truth”
Uninformed calls to the help desk
ERMA circa December 2009
Content Management: How to future-proof your website
ERMA circa December 2009
Content Management: How to future-proof your website
Fast forward - ERMA March 2011
”Simple to use, not too many sub-topics, chunk it more, information up to date”
Intergen elevator pitch
Content Management: How to future-proof your website
Cue SharePoint 2010 web content management Consistent branding and templates Easier management of digital assets Workflow to expire out dated content All content relevant and up to date – “single source of
truth” Distributed authorship Business units taking ownership of content Reduction of calls to help desk
Fast forward - ERMA March 2011
Content Management: How to future-proof your website
ERMA circa December 2009
Content Management: How to future-proof your website
July 2011 - ERMA becomes the EPA
Content Management: How to future-proof your website
New brand identity
Addition of new business units; Resource Management and Emissions Trading
Migration and creation of new content
Restructure of existing content
Flexible page templates make it possible
All went live on 1st July
July 2011 - ERMA becomes the EPA
Content Management: How to future-proof your website
Content Management: How to future-proof your website
The future for the EPA New secure extranet portal
Platform to grow new offerings
Easily add new templates
Mobile support?
Social media?
Search tuning?
Content Management: How to future-proof your website
progressive enhancement begins with a baseline of usable functionality, then
increases the richness of the user experience depending on the ability to
support it
Progressive enhancement
Content Management: How to future-proof your website
Content Management: How to future-proof your website
Mobile devices
Content Management: How to future-proof your website
Huge growth in internet capable mobile devices
iPad, iPhone, Android, Windows Phone, Blackberry…
Is this a priority for your business
Do you create a device specific app
What is HTML 5 can it help?
Mobile devices
Content Management: How to future-proof your website
Mobile devices
Content Management: How to future-proof your website
Mobile devices
Content Management: How to future-proof your website
Do you have a strategy?
Requires on going investment
Options AddThis
Ability to publish to social sites
Integrated website and social strategy
Social media
Content Management: How to future-proof your website
What is a content management system?
Why do we like content management systems?
What does it mean to future-proof?
Case study: www.epa.govt.nz
Progressive enhancement
Mobile devices
Social media
In Summary
Questions
Thank You
