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As Technical Alliances Director of BSkyB's Sky Interactive division, I was asked to speak of the problems and evolution of Interactive TV as we look forward from 2006.
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Evolving InteractivityThe effect of PVRs and IP Return Paths
Evolving Interactivity Effects of PVRs and IP Return Paths
• Current Limitations!
• Changing Habits!
• The Agents of Change - PVR and IP!
• Industry Issues – What still needs to be fixed!
• Internet Entertainment – Friend or Foe?!
• Where do we end up?
Current Limitations
• So lets look at the current limitations:!– Broadcast vs. Online!
– User Experience!
– Billing!
– Technology!
– The Business Model
Current Limitations
• So lets look at the current limitations:!– Broadcast vs. Online!
– User Experience!
– Billing!
– Technology!
– The Business Model
Current Limitations
• So lets look at the current limitations:!– Broadcast vs. Online!
– User Experience!
– Billing!
– Technology!
– The Business Model
Current Limitations
• So lets look at the current limitations:!– Broadcast vs. Online!
– User Experience!
– Billing!
– Technology!
– The Business Model
Current Limitations
• So lets look at the current limitations:!– Broadcast vs. Online!
– User Experience!
– Billing!
– Technology!
– The Business Model
Current Limitation – Content Delivery"
Current Limitation – Content Delivery"
• TODAY: Content Delivery Costs!– Broadcast Bandwidth!
• Costly and Limited in availability (but can be fast)!
– Online Bandwidth!• Costly, freely available, (but tends to be slow)
Current Limitation – Content Delivery"
• TODAY: Content Delivery Costs!– Broadcast Bandwidth!
• Costly and Limited in availability (but can be fast)!
– Online Bandwidth!• Costly, freely available, (but tends to be slow)
• Broadcast Services!– Fast but shallow
Current Limitation – Content Delivery"
• TODAY: Content Delivery Costs!– Broadcast Bandwidth!
• Costly and Limited in availability (but can be fast)!
– Online Bandwidth!• Costly, freely available, (but tends to be slow)
• Broadcast Services!– Fast but shallow
• Online Services!– Slow but deep
Current Limitation – Content Delivery"
• TODAY: Content Delivery Costs!– Broadcast Bandwidth!
• Costly and Limited in availability (but can be fast)!
– Online Bandwidth!• Costly, freely available, (but tends to be slow)
• Broadcast Services!– Fast but shallow
• Online Services!– Slow but deep
• Tomorrow
Current Limitation – Content Delivery"
• TODAY: Content Delivery Costs!– Broadcast Bandwidth!
• Costly and Limited in availability (but can be fast)!
– Online Bandwidth!• Costly, freely available, (but tends to be slow)
• Broadcast Services!– Fast but shallow
• Online Services!– Slow but deep
• Tomorrow– Fast and Deep
Current Limitation – Content Delivery"
• TODAY: Content Delivery Costs!– Broadcast Bandwidth!
• Costly and Limited in availability (but can be fast)!
– Online Bandwidth!• Costly, freely available, (but tends to be slow)
• Broadcast Services!– Fast but shallow
• Online Services!– Slow but deep
• Tomorrow– Fast and Deep
– And
Current Limitation – Content Delivery"
• TODAY: Content Delivery Costs!– Broadcast Bandwidth!
• Costly and Limited in availability (but can be fast)!
– Online Bandwidth!• Costly, freely available, (but tends to be slow)
• Broadcast Services!– Fast but shallow
• Online Services!– Slow but deep
• Tomorrow– Fast and Deep
– And
Free!
Current Limitations:Technology and the User Experience
Current Limitations:Technology and the User Experience
• Today:User Experience
Current Limitations:Technology and the User Experience
• Today:User Experience– Applications take time to load
Current Limitations:Technology and the User Experience
• Today:User Experience– Applications take time to load
– A single application runs at once
Current Limitations:Technology and the User Experience
• Today:User Experience– Applications take time to load
– A single application runs at once
– Animation is costly
Current Limitations:Technology and the User Experience
• Today:User Experience– Applications take time to load
– A single application runs at once
– Animation is costly
– Video is limited
Current Limitations:Technology and the User Experience
• Today:User Experience– Applications take time to load
– A single application runs at once
– Animation is costly
– Video is limited
– Interfaces are 2 dimensional
Current Limitations:Technology and the User Experience
• Today:User Experience– Applications take time to load
– A single application runs at once
– Animation is costly
– Video is limited
– Interfaces are 2 dimensional
• Tomorrow:
Current Limitations:Technology and the User Experience
• Today:User Experience– Applications take time to load
– A single application runs at once
– Animation is costly
– Video is limited
– Interfaces are 2 dimensional
• Tomorrow:– Applications can be “always
on”
Current Limitations:Technology and the User Experience
• Today:User Experience– Applications take time to load
– A single application runs at once
– Animation is costly
– Video is limited
– Interfaces are 2 dimensional
• Tomorrow:– Applications can be “always
on”
– Multiple applications can run together
Current Limitations:Technology and the User Experience
• Today:User Experience– Applications take time to load
– A single application runs at once
– Animation is costly
– Video is limited
– Interfaces are 2 dimensional
• Tomorrow:– Applications can be “always
on”
– Multiple applications can run together
– Interfaces will be animated
Current Limitations:Technology and the User Experience
• Today:User Experience– Applications take time to load
– A single application runs at once
– Animation is costly
– Video is limited
– Interfaces are 2 dimensional
• Tomorrow:– Applications can be “always
on”
– Multiple applications can run together
– Interfaces will be animated
– Multiple video streams can be supported
Current Limitations:Technology and the User Experience
• Today:User Experience– Applications take time to load
– A single application runs at once
– Animation is costly
– Video is limited
– Interfaces are 2 dimensional
• Tomorrow:– Applications can be “always
on”
– Multiple applications can run together
– Interfaces will be animated
– Multiple video streams can be supported
– 3 dimensional interfaces will be possible
Current Limitations:Billing and Business Models
Current Limitations:Billing and Business Models
• TodayCharging by subscription or via the Phone
Current Limitations:Billing and Business Models
• TodayCharging by subscription or via the Phone– All customers pay the same
Current Limitations:Billing and Business Models
• TodayCharging by subscription or via the Phone– All customers pay the same
– Great deal of “revenue erosion”
Current Limitations:Billing and Business Models
• TodayCharging by subscription or via the Phone– All customers pay the same
– Great deal of “revenue erosion”
– Business models limited to:• Anti Churn
• Revenue by Response
Current Limitations:Billing and Business Models
• TodayCharging by subscription or via the Phone– All customers pay the same
– Great deal of “revenue erosion”
– Business models limited to:• Anti Churn
• Revenue by Response
• No “Long Tail” Interactivity
Current Limitations:Billing and Business Models
• TodayCharging by subscription or via the Phone– All customers pay the same
– Great deal of “revenue erosion”
– Business models limited to:• Anti Churn
• Revenue by Response
• No “Long Tail” Interactivity
• Limited empowerment
Current Limitations:Billing and Business Models
• TodayCharging by subscription or via the Phone– All customers pay the same
– Great deal of “revenue erosion”
– Business models limited to:• Anti Churn
• Revenue by Response
• No “Long Tail” Interactivity
• Limited empowerment
• Tomorrow
Current Limitations:Billing and Business Models
• TodayCharging by subscription or via the Phone– All customers pay the same
– Great deal of “revenue erosion”
– Business models limited to:• Anti Churn
• Revenue by Response
• No “Long Tail” Interactivity
• Limited empowerment
• Tomorrow– Microbilling
Current Limitations:Billing and Business Models
• TodayCharging by subscription or via the Phone– All customers pay the same
– Great deal of “revenue erosion”
– Business models limited to:• Anti Churn
• Revenue by Response
• No “Long Tail” Interactivity
• Limited empowerment
• Tomorrow– Microbilling
– Customer Segmentation
Current Limitations:Billing and Business Models
• TodayCharging by subscription or via the Phone– All customers pay the same
– Great deal of “revenue erosion”
– Business models limited to:• Anti Churn
• Revenue by Response
• No “Long Tail” Interactivity
• Limited empowerment
• Tomorrow– Microbilling
– Customer Segmentation
– Direct Revenue relationships
Current Limitations:Billing and Business Models
• TodayCharging by subscription or via the Phone– All customers pay the same
– Great deal of “revenue erosion”
– Business models limited to:• Anti Churn
• Revenue by Response
• No “Long Tail” Interactivity
• Limited empowerment
• Tomorrow– Microbilling
– Customer Segmentation
– Direct Revenue relationships
– New Business Models• Click Throughs
• Contextual Advertsing
Current Limitations:Billing and Business Models
• TodayCharging by subscription or via the Phone– All customers pay the same
– Great deal of “revenue erosion”
– Business models limited to:• Anti Churn
• Revenue by Response
• No “Long Tail” Interactivity
• Limited empowerment
• Tomorrow– Microbilling
– Customer Segmentation
– Direct Revenue relationships
– New Business Models• Click Throughs
• Contextual Advertsing
– Unlimited “Long Tail”
Current Limitations:Billing and Business Models
• TodayCharging by subscription or via the Phone– All customers pay the same
– Great deal of “revenue erosion”
– Business models limited to:• Anti Churn
• Revenue by Response
• No “Long Tail” Interactivity
• Limited empowerment
• Tomorrow– Microbilling
– Customer Segmentation
– Direct Revenue relationships
– New Business Models• Click Throughs
• Contextual Advertsing
– Unlimited “Long Tail”
– Empowerment• What u want when u want it
Interactive Business Models - 101
Interactive Business Models - 101
Responses = Revenue
£
Interactive Business Models - 101
• Responses increase with:
Responses = Revenue
£
Interactive Business Models - 101
• Responses increase with:– Richness of design
Responses = Revenue
£
Interactive Business Models - 101
• Responses increase with:– Richness of design
– Audience association
Responses = Revenue
£
Interactive Business Models - 101
• Responses increase with:– Richness of design
– Audience association
– Calls to Action
Responses = Revenue
£
Interactive Business Models - 101
• Responses increase with:– Richness of design
– Audience association
– Calls to Action
– Improved usability
Responses = Revenue
£
Interactive Business Models - 101
• Responses increase with:– Richness of design
– Audience association
– Calls to Action
– Improved usability
Responses = Revenue
£ £Cost of Content = Margin
Interactive Business Models - 101
• Responses increase with:– Richness of design
– Audience association
– Calls to Action
– Improved usability
• Cost of Content decreases with:
Responses = Revenue
£ £Cost of Content = Margin
Interactive Business Models - 101
• Responses increase with:– Richness of design
– Audience association
– Calls to Action
– Improved usability
• Cost of Content decreases with:– Re-skinned applications
Responses = Revenue
£ £Cost of Content = Margin
Interactive Business Models - 101
• Responses increase with:– Richness of design
– Audience association
– Calls to Action
– Improved usability
• Cost of Content decreases with:– Re-skinned applications
– Templates
Responses = Revenue
£ £Cost of Content = Margin
Interactive Business Models - 101
• Responses increase with:– Richness of design
– Audience association
– Calls to Action
– Improved usability
• Cost of Content decreases with:– Re-skinned applications
– Templates
– Re-use
Responses = Revenue
£ £Cost of Content = Margin
Interactive Business Models - 101
• Responses increase with:– Richness of design
– Audience association
– Calls to Action
– Improved usability
• Cost of Content decreases with:– Re-skinned applications
– Templates
– Re-use
– Simpler Authoring technologies
Responses = Revenue
£ £Cost of Content = Margin
Interactive Business Models - 101
• Responses increase with:– Richness of design
– Audience association
– Calls to Action
– Improved usability
• Cost of Content decreases with:– Re-skinned applications
– Templates
– Re-use
– Simpler Authoring technologies
– Cheaper delivery mechanisms
Responses = Revenue
£ £Cost of Content = Margin
Tomorrow’s Interactive Business Models
Tomorrow’s Interactive Business Models
• Revenue
Tomorrow’s Interactive Business Models
• Revenue– Opportunities for Interactivity Increase
Tomorrow’s Interactive Business Models
• Revenue– Opportunities for Interactivity Increase
– Usability increases
Tomorrow’s Interactive Business Models
• Revenue– Opportunities for Interactivity Increase
– Usability increases
– Calls to action become tuned, personalised and contextual
Tomorrow’s Interactive Business Models
• Revenue– Opportunities for Interactivity Increase
– Usability increases
– Calls to action become tuned, personalised and contextual
– More content and more destinations
Tomorrow’s Interactive Business Models
• Revenue– Opportunities for Interactivity Increase
– Usability increases
– Calls to action become tuned, personalised and contextual
– More content and more destinations
• Margin
Tomorrow’s Interactive Business Models
• Revenue– Opportunities for Interactivity Increase
– Usability increases
– Calls to action become tuned, personalised and contextual
– More content and more destinations
• Margin– Content becomes free to deliver
Tomorrow’s Interactive Business Models
• Revenue– Opportunities for Interactivity Increase
– Usability increases
– Calls to action become tuned, personalised and contextual
– More content and more destinations
• Margin– Content becomes free to deliver
– Content becomes free to acquire
Tomorrow’s Interactive Business Models
• Revenue– Opportunities for Interactivity Increase
– Usability increases
– Calls to action become tuned, personalised and contextual
– More content and more destinations
• Margin– Content becomes free to deliver
– Content becomes free to acquire
• Interactivity becomes more profitable
Tomorrow’s Interactive Business Models
• Revenue– Opportunities for Interactivity Increase
– Usability increases
– Calls to action become tuned, personalised and contextual
– More content and more destinations
• Margin– Content becomes free to deliver
– Content becomes free to acquire
• Interactivity becomes more profitable• New Models will emerge
Changing Habits – Drive The Evolution
Changing Habits - Empowerment
Changing Habits - Empowerment• Today"
– PVRs are becoming the device of choice!– A large majority of TV is now watched
Time-Shifted.
Changing Habits - Empowerment• Today"
– PVRs are becoming the device of choice!– A large majority of TV is now watched
Time-Shifted.
• Customers increasingly respond to empowerment!– Sky now has a grid of “favourites” in the
EPG!– Sky has a personal “Planner” of recorded
material
Changing Habits - Empowerment• Today"
– PVRs are becoming the device of choice!– A large majority of TV is now watched
Time-Shifted.
• Customers increasingly respond to empowerment!– Sky now has a grid of “favourites” in the
EPG!– Sky has a personal “Planner” of recorded
material
• Other devices are following the trend:!– Personal Music Players!– Home media Distribution systems!– Niche Content delivered by Broadband TV
to PCs
Changing Habits - Empowerment• Today"
– PVRs are becoming the device of choice!– A large majority of TV is now watched
Time-Shifted.
• Customers increasingly respond to empowerment!– Sky now has a grid of “favourites” in the
EPG!– Sky has a personal “Planner” of recorded
material
• Other devices are following the trend:!– Personal Music Players!– Home media Distribution systems!– Niche Content delivered by Broadband TV
to PCs
• The Future
Changing Habits - Empowerment• Today"
– PVRs are becoming the device of choice!– A large majority of TV is now watched
Time-Shifted.
• Customers increasingly respond to empowerment!– Sky now has a grid of “favourites” in the
EPG!– Sky has a personal “Planner” of recorded
material
• Other devices are following the trend:!– Personal Music Players!– Home media Distribution systems!– Niche Content delivered by Broadband TV
to PCs
• The Future– PVR capability will be extended by
network storage over IP
Changing Habits - Empowerment• Today"
– PVRs are becoming the device of choice!– A large majority of TV is now watched
Time-Shifted.
• Customers increasingly respond to empowerment!– Sky now has a grid of “favourites” in the
EPG!– Sky has a personal “Planner” of recorded
material
• Other devices are following the trend:!– Personal Music Players!– Home media Distribution systems!– Niche Content delivered by Broadband TV
to PCs
• The Future– PVR capability will be extended by
network storage over IP
– Vast Libraries of content will be available “on demand”
Changing Habits - Empowerment• Today"
– PVRs are becoming the device of choice!– A large majority of TV is now watched
Time-Shifted.
• Customers increasingly respond to empowerment!– Sky now has a grid of “favourites” in the
EPG!– Sky has a personal “Planner” of recorded
material
• Other devices are following the trend:!– Personal Music Players!– Home media Distribution systems!– Niche Content delivered by Broadband TV
to PCs
• The Future– PVR capability will be extended by
network storage over IP
– Vast Libraries of content will be available “on demand”
• Online Programme search and recommendations will come
Changing Habits - Empowerment• Today"
– PVRs are becoming the device of choice!– A large majority of TV is now watched
Time-Shifted.
• Customers increasingly respond to empowerment!– Sky now has a grid of “favourites” in the
EPG!– Sky has a personal “Planner” of recorded
material
• Other devices are following the trend:!– Personal Music Players!– Home media Distribution systems!– Niche Content delivered by Broadband TV
to PCs
• The Future– PVR capability will be extended by
network storage over IP
– Vast Libraries of content will be available “on demand”
• Online Programme search and recommendations will come
• Networks will begin to Exploit “The Long Tail” of media and Interactive Content
Changing Habits - Empowerment• Today"
– PVRs are becoming the device of choice!– A large majority of TV is now watched
Time-Shifted.
• Customers increasingly respond to empowerment!– Sky now has a grid of “favourites” in the
EPG!– Sky has a personal “Planner” of recorded
material
• Other devices are following the trend:!– Personal Music Players!– Home media Distribution systems!– Niche Content delivered by Broadband TV
to PCs
• The Future– PVR capability will be extended by
network storage over IP
– Vast Libraries of content will be available “on demand”
• Online Programme search and recommendations will come
• Networks will begin to Exploit “The Long Tail” of media and Interactive Content
• Entertainment based content from the Internet will “interoperate” across multiple non-PC devices, using a common content format to build the front end.
Changing Habits – Niche
Changing Habits – Niche
• The Long Tail (Chris Anderson)
Changing Habits – Niche
• The Long Tail (Chris Anderson)– Advances in technology drive costs to
almost zero
Changing Habits – Niche
• The Long Tail (Chris Anderson)– Advances in technology drive costs to
almost zero– When the elements that make up your
business are essentially “free” you should adopt business models that use them differently from the “Economy of Scarcity”
Changing Habits – Niche
• The Long Tail (Chris Anderson)– Advances in technology drive costs to
almost zero– When the elements that make up your
business are essentially “free” you should adopt business models that use them differently from the “Economy of Scarcity”
– You no longer worry about waste:
Changing Habits – Niche
• The Long Tail (Chris Anderson)– Advances in technology drive costs to
almost zero– When the elements that make up your
business are essentially “free” you should adopt business models that use them differently from the “Economy of Scarcity”
– You no longer worry about waste:• You do it all, sell it all, store it all
Changing Habits – Niche
• The Long Tail (Chris Anderson)– Advances in technology drive costs to
almost zero– When the elements that make up your
business are essentially “free” you should adopt business models that use them differently from the “Economy of Scarcity”
– You no longer worry about waste:• You do it all, sell it all, store it all• You do everything, and then throw away
what does not work.
Changing Habits – Niche
• The Long Tail (Chris Anderson)– Advances in technology drive costs to
almost zero– When the elements that make up your
business are essentially “free” you should adopt business models that use them differently from the “Economy of Scarcity”
– You no longer worry about waste:• You do it all, sell it all, store it all• You do everything, and then throw away
what does not work.• The concepts of “Distribution” and
“Chokepoints” go away
Changing Habits – Niche
• The Long Tail (Chris Anderson)– Advances in technology drive costs to
almost zero– When the elements that make up your
business are essentially “free” you should adopt business models that use them differently from the “Economy of Scarcity”
– You no longer worry about waste:• You do it all, sell it all, store it all• You do everything, and then throw away
what does not work.• The concepts of “Distribution” and
“Chokepoints” go away • New Audiences are created, new content is
formed, new models evolve
Changing Habits – Niche
• The Long Tail (Chris Anderson)– Advances in technology drive costs to
almost zero– When the elements that make up your
business are essentially “free” you should adopt business models that use them differently from the “Economy of Scarcity”
– You no longer worry about waste:• You do it all, sell it all, store it all• You do everything, and then throw away
what does not work.• The concepts of “Distribution” and
“Chokepoints” go away • New Audiences are created, new content is
formed, new models evolve
Changing Habits – Niche
• The Long Tail (Chris Anderson)– Advances in technology drive costs to
almost zero– When the elements that make up your
business are essentially “free” you should adopt business models that use them differently from the “Economy of Scarcity”
– You no longer worry about waste:• You do it all, sell it all, store it all• You do everything, and then throw away
what does not work.• The concepts of “Distribution” and
“Chokepoints” go away • New Audiences are created, new content is
formed, new models evolve
• The Future
Changing Habits – Niche
• The Long Tail (Chris Anderson)– Advances in technology drive costs to
almost zero– When the elements that make up your
business are essentially “free” you should adopt business models that use them differently from the “Economy of Scarcity”
– You no longer worry about waste:• You do it all, sell it all, store it all• You do everything, and then throw away
what does not work.• The concepts of “Distribution” and
“Chokepoints” go away • New Audiences are created, new content is
formed, new models evolve
• The Future– Any and All interactive Services are
available
Changing Habits – Niche
• The Long Tail (Chris Anderson)– Advances in technology drive costs to
almost zero– When the elements that make up your
business are essentially “free” you should adopt business models that use them differently from the “Economy of Scarcity”
– You no longer worry about waste:• You do it all, sell it all, store it all• You do everything, and then throw away
what does not work.• The concepts of “Distribution” and
“Chokepoints” go away • New Audiences are created, new content is
formed, new models evolve
• The Future– Any and All interactive Services are
available
– Network based and time-shifted content remains interactive
Changing Habits – Niche
• The Long Tail (Chris Anderson)– Advances in technology drive costs to
almost zero– When the elements that make up your
business are essentially “free” you should adopt business models that use them differently from the “Economy of Scarcity”
– You no longer worry about waste:• You do it all, sell it all, store it all• You do everything, and then throw away
what does not work.• The concepts of “Distribution” and
“Chokepoints” go away • New Audiences are created, new content is
formed, new models evolve
• The Future– Any and All interactive Services are
available
– Network based and time-shifted content remains interactive
– Any Content is available and can be made Interactive
Changing Habits – Niche
• The Long Tail (Chris Anderson)– Advances in technology drive costs to
almost zero– When the elements that make up your
business are essentially “free” you should adopt business models that use them differently from the “Economy of Scarcity”
– You no longer worry about waste:• You do it all, sell it all, store it all• You do everything, and then throw away
what does not work.• The concepts of “Distribution” and
“Chokepoints” go away • New Audiences are created, new content is
formed, new models evolve
• The Future– Any and All interactive Services are
available
– Network based and time-shifted content remains interactive
– Any Content is available and can be made Interactive
– Favourite Internet Services available “on demand”
Changing Habits - Community
Changing Habits - Community• Today:
Community DRIVES internet usage
Changing Habits - Community• Today:
Community DRIVES internet usage• Sites!
– Messenger!– Skype!– MySpace!– YouTube!– Friends Reunited!– Linked-In
Changing Habits - Community• Today:
Community DRIVES internet usage• Sites!
– Messenger!– Skype!– MySpace!– YouTube!– Friends Reunited!– Linked-In
• Services!– Recommendations!– Reviews!– Knowledge Sharing
Changing Habits - Community• Today:
Community DRIVES internet usage• Sites!
– Messenger!– Skype!– MySpace!– YouTube!– Friends Reunited!– Linked-In
• Services!– Recommendations!– Reviews!– Knowledge Sharing
• Tomorrow:Community will DRIVE Entertainment
Changing Habits - Community• Today:
Community DRIVES internet usage• Sites!
– Messenger!– Skype!– MySpace!– YouTube!– Friends Reunited!– Linked-In
• Services!– Recommendations!– Reviews!– Knowledge Sharing
• Tomorrow:Community will DRIVE Entertainment
• Examples of programming already occurring
Changing Habits - Community• Today:
Community DRIVES internet usage• Sites!
– Messenger!– Skype!– MySpace!– YouTube!– Friends Reunited!– Linked-In
• Services!– Recommendations!– Reviews!– Knowledge Sharing
• Tomorrow:Community will DRIVE Entertainment
• Examples of programming already occurring
• Recommendations from your Community will drive your viewing Schedule
Changing Habits - Community• Today:
Community DRIVES internet usage• Sites!
– Messenger!– Skype!– MySpace!– YouTube!– Friends Reunited!– Linked-In
• Services!– Recommendations!– Reviews!– Knowledge Sharing
• Tomorrow:Community will DRIVE Entertainment
• Examples of programming already occurring
• Recommendations from your Community will drive your viewing Schedule
• You will be part of Multiple Communities !– making you Unique
Changing Habits - Community• Today:
Community DRIVES internet usage• Sites!
– Messenger!– Skype!– MySpace!– YouTube!– Friends Reunited!– Linked-In
• Services!– Recommendations!– Reviews!– Knowledge Sharing
• Tomorrow:Community will DRIVE Entertainment
• Examples of programming already occurring
• Recommendations from your Community will drive your viewing Schedule
• You will be part of Multiple Communities !– making you Unique
• There will be Niche and user generated content just for your communities
Changing Habits - Community• Today:
Community DRIVES internet usage• Sites!
– Messenger!– Skype!– MySpace!– YouTube!– Friends Reunited!– Linked-In
• Services!– Recommendations!– Reviews!– Knowledge Sharing
• Tomorrow:Community will DRIVE Entertainment
• Examples of programming already occurring
• Recommendations from your Community will drive your viewing Schedule
• You will be part of Multiple Communities !– making you Unique
• There will be Niche and user generated content just for your communities
• The TV will be a communications and video messaging hub !– On the bridge of the enterprise – they use
the biggest screen they have!
Changing Habits - Our “Wired” Lifestyle
Using a 1ft user interface Using a 3ft user interface Using a 10ft user interface
Changing Habits - Our “Wired” Lifestyle• The Internet has already eroded
“Entertainment Time”
Using a 1ft user interface Using a 3ft user interface Using a 10ft user interface
Changing Habits - Our “Wired” Lifestyle• The Internet has already eroded
“Entertainment Time”
• Most western people “depend” on the Internet
Using a 1ft user interface Using a 3ft user interface Using a 10ft user interface
Changing Habits - Our “Wired” Lifestyle• The Internet has already eroded
“Entertainment Time”
• Most western people “depend” on the Internet
• “Life Style” services are demanded to be Ubiquitous!– Mobile eBay!– Hotmail Kiosks
Using a 1ft user interface Using a 3ft user interface Using a 10ft user interface
Changing Habits - Our “Wired” Lifestyle• The Internet has already eroded
“Entertainment Time”
• Most western people “depend” on the Internet
• “Life Style” services are demanded to be Ubiquitous!– Mobile eBay!– Hotmail Kiosks
• The Internet is becoming a key entertainment source!– PCs and Mobiles are ideas devices for
Content Creation!– The TV is an ideal device for Content Consumption
Using a 1ft user interface Using a 3ft user interface Using a 10ft user interface
Changing Habits - Our “Wired” Lifestyle• The Internet has already eroded
“Entertainment Time”
• Most western people “depend” on the Internet
• “Life Style” services are demanded to be Ubiquitous!– Mobile eBay!– Hotmail Kiosks
• The Internet is becoming a key entertainment source!– PCs and Mobiles are ideas devices for
Content Creation!– The TV is an ideal device for Content Consumption
• Its inevitable that these services will be made available via the TV
Using a 1ft user interface Using a 3ft user interface Using a 10ft user interface
Changing Habits - Our “Wired” Lifestyle• The Internet has already eroded
“Entertainment Time”
• Most western people “depend” on the Internet
• “Life Style” services are demanded to be Ubiquitous!– Mobile eBay!– Hotmail Kiosks
• The Internet is becoming a key entertainment source!– PCs and Mobiles are ideas devices for
Content Creation!– The TV is an ideal device for Content Consumption
• Its inevitable that these services will be made available via the TV
• Mobile TV
Using a 1ft user interface Using a 3ft user interface Using a 10ft user interface
Interactivity in a Broadband / PVR world
TV access!“wtv” sites
IP TV NETWORK
Your web content
www server
PC access “www” sites
wtv server THE INTERNET
GATEWAY
Industry Issues – still to be solved
Today:Web services and entertainment do not work on TV devices
Web Site!Operator #1
Web Site!Operator #2
Web Site !Operator #3
Web Site !Operator #4
Web Site !Operator #n
PC !Category!Devices
PC!Standard
TV category devices not part of mainstream e-business
TV Network 1 HTML 3.1
TV Network 2 Html 4.0
TV Network 3 OpenTV
TV Network 4 MHP
Today:Web services and entertainment do not work on TV devices
Web Site!Operator #1
Web Site!Operator #2
Web Site !Operator #3
Web Site !Operator #4
Web Site !Operator #n
PC !Category!Devices
PC!Standard
TV category devices not part of mainstream e-business
No Good!
TV Network 1 HTML 3.1
TV Network 2 Html 4.0
TV Network 3 OpenTV
TV Network 4 MHP
Device specific authoring?
Authoring the same service over again for each network…..
Web Site!Operator #1
Web Site!Operator #2
Web Site !Operator #3
Web Site !Operator #4
Web Site !Operator #n
TV Network 1 HTML 3.1
TV Network 2 Html 4.0
TV Network 3 OpenTV
TV Network 4 MHP
PC !Category!Devices
PC!Standard
Device specific authoring?
Authoring the same service over again for each network…..
No Good!
Web Site!Operator #1
Web Site!Operator #2
Web Site !Operator #3
Web Site !Operator #4
Web Site !Operator #n
TV Network 1 HTML 3.1
TV Network 2 Html 4.0
TV Network 3 OpenTV
TV Network 4 MHP
PC !Category!Devices
PC!Standard
Interoperability between Broadcast and Broadband and the Internet
PC !Category!Devices
PC!Standard
Web Site!Operator #1
Web Site!Operator #2
Web Site !Operator #3
Web Site !Operator #4
Web Site !Operator #n
TV Network 1 HTML 3.1
TV Network 2 Html 4.0
TV Network 3 OpenTV
TV Network 4 MHP
Interoperability between Broadcast and Broadband and the Internet
PC !Category!Devices
Worldwide-TV Standard
PC!Standard
Web Site!Operator #1
Web Site!Operator #2
Web Site !Operator #3
Web Site !Operator #4
Web Site !Operator #n
TV Network 1 HTML 3.1
TV Network 2 Html 4.0
TV Network 3 OpenTV
TV Network 4 MHP
Interoperability between Broadcast and Broadband and the Internet
PC !Category!Devices
Worldwide-TV Standard
PC!Standard
Web Site!Operator #1
Web Site!Operator #2
Web Site !Operator #3
Web Site !Operator #4
Web Site !Operator #n
TV Network 1 HTML 3.1
TV Network 2 Html 4.0
TV Network 3 OpenTV
TV Network 4 MHP
Interoperability between Broadcast and Broadband and the Internet
PC !Category!Devices
Interoperability promises to unify “TV category devices” making themas populous as Internet connected PCs
C
Worldwide-TV Standard
PC!Standard
Web Site!Operator #1
Web Site!Operator #2
Web Site !Operator #3
Web Site !Operator #4
Web Site !Operator #n
TV Network 1 HTML 3.1
TV Network 2 Html 4.0
TV Network 3 OpenTV
TV Network 4 MHP
Market Trends
Traditional Internet!Transactional and
Information Services
Traditional TV!Multi channel Entertainment
Market Trends
Traditional Internet!Transactional and
Information Services
Traditional TV!Multi channel Entertainment
Today
Market Trends
Traditional Internet!Transactional and
Information Services
Traditional TV!Multi channel Entertainment
PC style Internet sites do not work on TV
Today
Market Trends
Traditional Internet!Transactional and
Information Services
Traditional TV!Multi channel Entertainment
Rapidly moving to “IP” TV!TV delivered over!Internet Protocols
Market Trends
Traditional Internet!Transactional and
Information Services
Traditional TV!Multi channel Entertainment
Rapidly moving to
Multimedia Internet!Entertainment!
“Broadband TV”
“IP” TV!TV delivered over!Internet Protocols
Rapidly moving to
Market Trends
Traditional Internet!Transactional and
Information Services
Traditional TV!Multi channel Entertainment
Rapidly moving to
Multimedia Internet!Entertainment!
“Broadband TV”
“IP” TV!TV delivered over!Internet Protocols
Rapidly moving to
Delivered using set-top boxesand home entertainment devices
Market Trends
Traditional Internet!Transactional and
Information Services
Traditional TV!Multi channel Entertainment
Rapidly moving to
Multimedia Internet!Entertainment!
“Broadband TV”
“IP” TV!TV delivered over!Internet Protocols
Increasing requirement fora 10ft User experience
Rapidly moving to
Delivered using set-top boxesand home entertainment devices
Market Trends
Traditional Internet!Transactional and
Information ServicesMultimedia Internet!
Entertainment!“Broadband TV”
“IP” TV!TV delivered over!Internet Protocols
Increasing requirement fora 10ft User experience
Interactive Opportunities
Bringing Internet
Content and Services
to the 10ft Interface
Delivered using set-top boxesand home entertainment devices
Market Trends
Multimedia Internet!Entertainment!
“Broadband TV”
“IP” TV!TV delivered over!Internet Protocols
Delivered using set-top boxesand home entertainment devices
New Content
Friend or Foe? You Decide
So where do we end up?
So where do we end up?
• A Converged Broadcast and Broadband TV world
So where do we end up?
• A Converged Broadcast and Broadband TV world
• Interoperability – the problem that MUST be now solved.
So where do we end up?
• A Converged Broadcast and Broadband TV world
• Interoperability – the problem that MUST be now solved.
• Internet Business Models will now support TV entertainment!– Whether delivered over broadcast or broadband
So where do we end up?
• A Converged Broadcast and Broadband TV world
• Interoperability – the problem that MUST be now solved.
• Internet Business Models will now support TV entertainment!– Whether delivered over broadcast or broadband
• Personal, Empowered and Local!– The TV takes on a new character
So where do we end up?
• A Converged Broadcast and Broadband TV world
• Interoperability – the problem that MUST be now solved.
• Internet Business Models will now support TV entertainment!– Whether delivered over broadcast or broadband
• Personal, Empowered and Local!– The TV takes on a new character
• It will be your mechanism to share and consume all forms of entertainment
So where do we end up?
• A Converged Broadcast and Broadband TV world
• Interoperability – the problem that MUST be now solved.
• Internet Business Models will now support TV entertainment!– Whether delivered over broadcast or broadband
• Personal, Empowered and Local!– The TV takes on a new character
• It will be your mechanism to share and consume all forms of entertainment
With the birth of IPTV and Broadband TV there will be a Tsunami of Content
Can You Hear it?
Tsunami2.mp3
Can You Hear it?
Tsunami2.mp3
Thank You" Ian Valentine " +44 796 796 5298
Thank You" Ian Valentine " +44 796 796 5298
Tsunami of Content courtesy of Colin Dixon
The Diffusion Group www.tdgresearch.com
The Long Tail!Courtesy of
Chris Anderson!www.thelongtail.com
Discussion
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