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I was inspired by a presentation of digital advertising to begin thinking about context and customer acquisition. I presented these slides at IS09. Most of the content was stuff I talked about. The slides lack a lot of words.
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Technical SEO is real
Dirty Secret
Context
Zappos
I don’t need viagra, I am not going to your site.
YOUR site sucks
who
cares?
Commitment to the strategy
Be where your brand is relevant
Dialogue
Radical dis
Dynamic
Unique to each department, business unit or product.
Current and Future-looking
Listen, Build, Rinse and Repeat
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