Intelligence: the Innovation Driving Femto-powered Small CellsRichard Staveley

VP Global Sales

Ubiquisys snapshot

• Intelligent femtocell pioneer and specialist

• Ranked No.1 femtocell vendor by ABI Research 2008, 2009 and 2010

• Mass market deployments in Japan and France

• Residential and integrated femto home gateways

• Enterprise, open space, rural and metro femtocells

• The only femtocell system designed to share spectrum with the macro network

• The only femtocell system to form a self-organising network (SON)

• Modular software systems and hardware designs• Delivered world’s first sub-$100 femtocell

• Operators can use preferred device supplier

• Femtocell hardware designed to order

What is a femtocell?

Internet

DSL, Cable, Fibre, WiMax, LTE

Satellite

Residential Enterprise Metro Rural

Operator• Uses mature mobile technology• in licensed spectrum• generating coverage and capacity• over internet-grade backhaul• at low prices • with full operator management• self-organising, self-managing

(intelligence)

Femtocell key characteristic:Intelligence not miniaturisation

• Coverage• Performance• Services

• Coverage• Data Capacity• Enterprise Services

• Capacity• Data Coverage• Location Services

• Coverage

This is a femtocell

Hardware• Designed to order: standalone, USB

module or integrated home gateway• Miniature: just 10cm tall• Environmental: less than 4.5W• Performance:

• 8 simultaneous calls• 14.4Mbps downlink, 5.7Mbps uplink

Residential

Intelligence

• Continuously monitors and responds to changes in the radio environment

• Fully autonomous, making decisions according to the operator’s configured policy

• Contextual data offload

• Home media and office LAN integration

• Phone interaction and presence applications

Benefits

• Femto performance is robust and predictable

• Macro performance and KPIs are not compromised by femto(note: femto deployments improve overall network performance)

• Suitable for deployment on a shared carrier

• Can be deployed in massive volumes without management overhead

Interference

5

But this is also a femtocell...

Different hardware....for example:• UMTS Bands I , II / V and IV• 16/24 simultaneous Calls • HSxPA 14.4 / 5.7 Mbps• 20dbM (100 mW) power output• Certificate or SIM based authentication• Optional A-GPS receiver• Optional PoE• LAN & WAN 10/100 ports• Optional WiFi• Wall or desk-mounted

Enterprise

Enterprise Intelligence: Femto Grid featuring femto SON technology

• Individual femtocells set up automatically – no radio planning

• Continuously listening and adapting to their radio environment and user behavior

• Femtocells communicate over LAN• Automatically set up a seamless grid of 3G coverage• Handover and load-balancing rules dynamically maintained

• Modular system suits business spaces of any size• Simple plug-and-play installation with no local controller• A fraction of the cost of picocells and DAS

Enterprise

And this is a femtocell too…

More hardware differences, for example:• UMTS Bands I, II / V and IV• 16/24 simultaneous Calls • HSxPA 14.4 / 5.7 Mbps• 24dbM (250 mW) power output• Certificate or SIM based authentication• Optional External Antenna• Optional A-GPS receiver• Optional PoE• LAN & WAN 10/100 ports• Optional WiFi• Outdoor casing

Metro

Metro intelligence:Self-organising networks: the “super-grid”

Enterprise grid

Super-grid of residential and metro cells

Ad-hoc networks of intelligent small cells will transform mobile in metro areas

Metro

Super-grid will drive cellular-led growth in location-aware services

• Battery friendly: presence triggers without GPS or polling

• Automatic: invisible sign-on anywhere in the world

• Universal – all customers, all phones

Retail•Automatic push offers•Local social networking

Metro•Social network auto check-in and tags•Location advertising

Residential•Home media integration•Security and automation•Remote control

Easy for appdevelopers•Global directory•Simple APIs

Cell intelligence provides easy presence and media integrationfor mass market apps

Metro

Case study: SoftBank Mobile in Japan

• 22M subscribers, 100% 3G

• First operator with data ARPU > 50%

• Residential, business and retail small cells• Free, open-access, with free ADSL and WiFi

• Public space, rural and metro small cells• Strategy is 40 small cells: 1 macro cell

Femtocell Intelligence = Software

Systems Integration

Gateway

Software(intelligence)

Hardware

Chipset

• Automatic configuration• Interference mitigation• Adaptive voice and data

performance• Self-organising networks (SON)• P2P routing• Local data and voice offload• Presence app capabilities• Media sharing app capabilities

The shift towards intelligent cells is increasing the strategic importance of software