Intel Inside –Amazing experiences Outside

Mario Lindner, Intel

Introducing 6th GenerationINTEL® Core™ PROCESSOR

I n t e l ' s b e s t p r o c e s s o r e v e r

Consumer business

then2 0 1 0

now2 0 1 5

f a s t e rp e r f o r m a n c e2.5x

g r a p h i c si m p r o v e m e n t30x

l o n g e r b a t t e r y l i f e

3x

1. Source: Intel Corporation. Based on SySmark 2014 scores comparing Intel® Core™ i5-6200U and Intel® Core™ i5-520UM. See Appendix for configurations2. Source: Intel Corporation. Based on 3DMark Cloud Gate Gfx scores comparing Intel® Core™ i5-6200U and Intel® Core™ i5-520UM. See Appendix for configurations3. Source: Intel Corporation. Based on local HD video playback score comparing Intel® Core™ i5-6200U and Intel® Core™ i5-520UM. See Appendix for configurations

*Other brands and names may be claimed as the property of others Software and workloads used in performance tests may have been optimized for performance only on Intel microprocessors. Performance tests, such as SYSmark and MobileMark, are measured using specific computer systems, components, software, operations and functions. Any change to any of those factors may cause the results to vary. You should consult other information and performance tests to assist you in fully evaluating your contemplated purchases, including the performance of that product when combined with other products. For more information go to http://www.intel.com/performance

4k performanceu n p r e c e d e n t e d

Enabling amazing experiences

N O w i r e s

N O p a s s w o r d s

N A T U R A L i n t e r a c t i o n

No wiresN O

w i r e s

w i r e l e s s c h a r g i n g

w i r e l e s s d a t a

w i r e l e s s d o c k i n g

w i r e l e s s d i s p l a y

No passwordsHELLO

3

8

11

10

16

32

26

43

Basis: n = 411 (Intender), intenders only, Germany & France only, data in %, mult. resp. poss.; Q4: Why do you want to buy a new PC / Laptop / Notebook / Ultrabook / 2in1/ Tablet PC?

Old PC is not working anymore / well enough

Purchase Motivators

Want to have latest technology

Hard disk capacity is insufficient

For purchase intender Windows 10 is a purchase driver

Want to have new Windows OS / latest OS

Want a more stylish device

Others

Insufficient speed / performance

Need an additional PC (not replacing an old one)

2

7

10

12

21

27

35

45

3

9

13

8

11

38

16

39

Germany France

*

Total

Source: Refresh – OMNIBUS 2015

If buyers are already interested you can accelerate refresh by offering additional

services

… get a 1 hour session with an expert for security and privacy

settings

… get get a system setup and personalisation

… get a free cloud storage of 20 GB

Buy a new PC and…

… get an extended warranty package (36 months)

… get a 1 hour introduction and support for the PC setup

55%

29%

26%

26%

19%

Interest of “Interested but passive Shoppers”