Intel® AppUpSM Developer Program

Webinar, 13 Dicembre 2011

Copyright 2011 all rights reserved 2

Prima di cominciare…

Siete tutti su ‘mute’

Usare il “questions tool” per le domande

ca. 45 min per la presentazione con QnA alla fine.

Copyright 2011 all rights reserved 39/15/2011

• Intel in Software

•What is AppUp?

• Intel AppUp developer Program

•Tools & Validation

Agenda

SSG Global Presence

Israel / EuropeKoln, GermanyMunich, GermanyUlm, GermanyHaifa, IsraelMilano, ItalyStockholm, Sweden London, UK Swindon, UK Winnersh, UKBucharest, RomaniaWestern

United StatesArizonaFolsom, CASanta Clara, CA Southern, CAColoradoNew MexicoOregonUtahWashington

Eastern / Midwestern United StatesIllinoisMassachusettsNew JerseyNew HampshireNorth CarolinaTexasVirginia

South America

Argentina

RussiaMoscowNizhniy Novgorod NovosibirskSarovSt. Petersburg

ChinaBeijingHong Kong NanjingShanghaiShenzhen

AsiaSydney, AustraliaBangalore, IndiaMumbai, IndiaTokyo, JapanSeoul, KoreaTaiwan

Global Innovation – Global Impact

5

Intel Software and Services Group

9/15/2011

Enabling new opportunities in software and services on Intel platforms

Intel AppUpSM

Copyright 2011 all rights reserved 69/15/2011

App economy

20102011

2014

DOWNLOADS

REVENUE$5.2b

$17.7b$58b

8.2b17.7b

185b

Source: Gartner Worldwide Mobile Application Store Revenue Forecast

Content discovery still a challenge

~120App Stores

MultipleDevices

>800,000Apps

9

Consumer marketing, app sales, and support

End-to-end model

9/15/2011

Developer engagement

& app validation

Store infrastructure & partner engagement

Intel AppUpSM

developer programIntel AppUpSM

center

Partner Stores

Consumers

Intel AppUpSM

AppUp vision

Intel AppUpIntel

AppUp develope

r program

Intel AppUp

services

Intel AppUp

curation framewor

k

Intel AppUp center

and affiliate storesNE

W

Intel AppUp program

70,000AppUp

Developers

27,000Active

Developers

202Countries

5,000Apps

22Affiliate Stores

350,000Customers Registered

2,000,000AppUp

Downloads

810,000App Downloads

More consumers to AppUp

2010 2011 2012 20130

2

4

6

8

6M M

illio

ns

Consumers Worldwide

6XIN 1 YEAR

10M

Improve user experience

Drive AppUp center pre-installs

Increase distributions through marketing and retail partners

Copyright 2011 all rights reserved 139/15/2011

Intel AppUpSM consumer features• 24h Try before you buy• Secure, consumer-friendly,

and virus-tested marketplace• Run the app on up to 5

different devices

• Download free apps from anywhere in the world

• Download paid apps from 61 countries

149/15/2011

Development Support• Multiple OSes and runtimes • Multiple revenue models:

Up to 70% revenue • Developer-to-developer

component (plug-in) licensing

• Accelerate time-to-market and gain exposure with in-app ads

Deployment Support• Fast, transparent validation

Geographic Support• Multiple languages

• English, French, German, Spanish

• Italian and Simplified Chinese coming soon

• Localized developer support and trainings

• Community Engagements

Intel AppUpSM developer features

* Except for US embargoed countries

appdeveloper.intel.com/it

Ultrabooks transforming the PC

• Billions of PCs today

• Ultrabook market to represent

40% of future PC market

Application developers hold the power to build great experiences on PCs and ultrabooks

appdeveloper.intel.it

Welcome Telmap into the Intel familyLocation-based services specializing in navigation, search and content

Location API that works seamlessly across different mobile OSs, different geographies, and cross-operator

Services and APIs coming to Intel AppUp program developers

The AppUp developer journey

Cross platform

opportunities, large

TAM

Easy development; simple to use tools

Streamlined

validation &

deployment

App discoverabili

ty & monetizatio

n

appdeveloper.intel.it

Tools and Validation