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This gives an overview of how Business Intelligence and Business Analytics area of Information system can add value to business. This also deals with tips and good IT strategy to implement BI & BA in an organisation.
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Integration of IS & Business
Reinventing Business with Business Intelligence and Business Analytics
A ladder to business improvement
1. Current situation of Business
2. What is BI & BA?
3. What are the benefits of BI & BA?
4. Great Eastern and its Analytics Initiative
5. Business Analytics Strategy
Current Situation of Business
• Highly Competitive• Volatile• Complex • Less certain• Increasingly demanding stakeholders
In spite of this, businesses need to
• Deliver better outcomes• Make profit• Reduce risk
What is BI & BA?
Benefits of BI & BACustomer Support & Satisfaction
Competitive Advantage
Cost Saving & Management
Product Innovation & Development
Operational Efficiency
Brand Awareness
Great Eastern & its Analytics Initiative
Objectives
Enhance the brand image
Stay ahead of the competitors in the digital space
Automate all the website changes and improve operational efficiency
Attract the customers providing relevant and personalized information
Great Eastern & its Analytics Initiative
Implementation
Adobe Site Catalyst Analyze Customer journey
Adobe Experience Manager Create personalized experience
Adobe Media Optimizer Analyze online advertising campaigns
Adobe Social Optimize social engagement campaigns
Adobe Target Optimize customer journey
Great Eastern & its Analytics Initiative
Challenges
Technology ChangesOrganizational Changes
Benefits
Operational efficiencyCost reductionCustomer satisfaction and retentionOptimization of their strategies and budgeting
Great Eastern & its Analytics Initiative
Achievements
Best Engagement Strategy for a Female Audience
Best Use of Experiential/Live Marketing
Loyalty Programme of the Year Best Use of Social/Mobile
Business Analytics Strategy
Its new and growing everyday Everyone wants itBelieves it has a positive impactChallengesIt is a change to how your business operatesNeed a solid and Enterprise wide BA capability for success
Challenges in implementing BI & BA• Data• Technology• Business• Leadership• Organisation & Culture
Steps in creating a strategy
• Know your current state• Decide the target• Analyse gaps• Create a roadmap• Measure success
Tips for successful BA strategy
• Properly identified Business goals• Alignment with business goals• Actively involve business representatives• Identify implementation phases• Prioritize based on business goals• Ensure accounting major risks and roadblocks
Bonus Tip “Start small with less complex and high value projects”
Implementation Strategy• Implementing packaged solutions on
premises• Packaged solution hosted by an external
provider as one to one service• Packaged solution provided on demand
(Software as a service)• Custom solution developed in-house• Custom solution developed by an external
provider
BI & BA can be game changing
Want to be a CIO ? Better mind it ;-)
Q & AThanks for your time and attention