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Integration of IS & Business Reinventing Business with Business Intelligence and Business Analytics

Integration of Information system & Business(Business Analytics annd Business Intelligence)

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This gives an overview of how Business Intelligence and Business Analytics area of Information system can add value to business. This also deals with tips and good IT strategy to implement BI & BA in an organisation.

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Page 1: Integration of Information system & Business(Business Analytics annd Business Intelligence)

Integration of IS & Business

Reinventing Business with Business Intelligence and Business Analytics

Page 2: Integration of Information system & Business(Business Analytics annd Business Intelligence)

A ladder to business improvement

1. Current situation of Business

2. What is BI & BA?

3. What are the benefits of BI & BA?

4. Great Eastern and its Analytics Initiative

5. Business Analytics Strategy

Page 3: Integration of Information system & Business(Business Analytics annd Business Intelligence)

Current Situation of Business

• Highly Competitive• Volatile• Complex • Less certain• Increasingly demanding stakeholders

In spite of this, businesses need to

• Deliver better outcomes• Make profit• Reduce risk

Page 4: Integration of Information system & Business(Business Analytics annd Business Intelligence)

What is BI & BA?

Page 5: Integration of Information system & Business(Business Analytics annd Business Intelligence)

Benefits of BI & BACustomer Support & Satisfaction

Competitive Advantage

Cost Saving & Management

Product Innovation & Development

Operational Efficiency

Brand Awareness

Page 6: Integration of Information system & Business(Business Analytics annd Business Intelligence)

Great Eastern & its Analytics Initiative

Objectives

Enhance the brand image

Stay ahead of the competitors in the digital space

Automate all the website changes and improve operational efficiency

Attract the customers providing relevant and personalized information

Page 7: Integration of Information system & Business(Business Analytics annd Business Intelligence)

Great Eastern & its Analytics Initiative

Implementation

Adobe Site Catalyst Analyze Customer journey

Adobe Experience Manager Create personalized experience

Adobe Media Optimizer Analyze online advertising campaigns

Adobe Social Optimize social engagement campaigns

Adobe Target Optimize customer journey

Page 8: Integration of Information system & Business(Business Analytics annd Business Intelligence)

Great Eastern & its Analytics Initiative

Challenges

Technology ChangesOrganizational Changes

Benefits

Operational efficiencyCost reductionCustomer satisfaction and retentionOptimization of their strategies and budgeting

Page 9: Integration of Information system & Business(Business Analytics annd Business Intelligence)

Great Eastern & its Analytics Initiative

Achievements

Best Engagement Strategy for a Female Audience

Best Use of Experiential/Live Marketing

Loyalty Programme of the Year Best Use of Social/Mobile

Page 10: Integration of Information system & Business(Business Analytics annd Business Intelligence)

Business Analytics Strategy

Its new and growing everyday Everyone wants itBelieves it has a positive impactChallengesIt is a change to how your business operatesNeed a solid and Enterprise wide BA capability for success

Page 11: Integration of Information system & Business(Business Analytics annd Business Intelligence)

Challenges in implementing BI & BA• Data• Technology• Business• Leadership• Organisation & Culture

Page 12: Integration of Information system & Business(Business Analytics annd Business Intelligence)

Steps in creating a strategy

• Know your current state• Decide the target• Analyse gaps• Create a roadmap• Measure success

Page 13: Integration of Information system & Business(Business Analytics annd Business Intelligence)

Tips for successful BA strategy

• Properly identified Business goals• Alignment with business goals• Actively involve business representatives• Identify implementation phases• Prioritize based on business goals• Ensure accounting major risks and roadblocks

Bonus Tip “Start small with less complex and high value projects”

Page 14: Integration of Information system & Business(Business Analytics annd Business Intelligence)

Implementation Strategy• Implementing packaged solutions on

premises• Packaged solution hosted by an external

provider as one to one service• Packaged solution provided on demand

(Software as a service)• Custom solution developed in-house• Custom solution developed by an external

provider

Page 15: Integration of Information system & Business(Business Analytics annd Business Intelligence)

BI & BA can be game changing

Want to be a CIO ? Better mind it ;-)

Page 16: Integration of Information system & Business(Business Analytics annd Business Intelligence)

Q & AThanks for your time and attention