Integration of Digital Marketing Richmond

www.yourmindframe.com

http://www.yourmindframe.com/



www.yourmindframe.comyourmindframe.com





www.kylelacy.com

@kyleplacy

facebook.com/yourmindframe



Slideshare Link





What are we going to talk about?

• Trivia Session• 4 Ways Communication is Changing• Social Media Development• The Steps to Integration



225,46025-55 year old college

graduates within 10 miles of Indianapolis, IN



1,833,88028-64 who live in Indiana



10,08035-64 within 10 miles of

Richmond, IN



700MUsers on Facebook



300,000New Twitter Accounts

Every Day



70MTweets Sent a Day



However...there is a problem

with statisticsand trends







We focus everything on brand awareness

from benches and billboards

to direct mail and event marketing



We forget that the shift is to the consumer



It is about WHO instead of how many





















2012



























Being Socially Relevant



Twitter

• Over 180 million users• Average age of user is 35• Distribution Network• Initial connection point



LinkedIn

• Professional Facebook• Over 100 million users

Average Income : $140K• Corporate Networking



Facebook

• Community Development• Largest Social Network• Crowd Sourcing



YouTube

• Dynamic content (Video)• 2 Billion Videos a Day• Emotional content



FourSquare

• Location Based Application• 3400% Growth in 2010• 6 million users



Blog / Wordpress

• The center point• Establishing credibility• Content creation



Networking

CommunityDistribution

Content

Feedback

Video

Distribution









Starting to Capture

• Current Customer Lists• Individuals in the Social Media Sphere• Mailing Lists• Facebook Ads• Twitter Distribution



Capturing is about engagement with

people



Loyalty is not about them being loyal to you...



It is about listening for the content THEY want to...

hear, consume, and remember.



















Educate the people on what you offer, how

and why





Stories give us context and context helps us

understand things



Stories inspire more people to action







Compel to opt-in and JOIN the community or

movement





Community DevelopmentIdeas?





Ask individuals to purchase via mail, email, Facebook, Twitter, and text

messaging



They first need to be involved in the process



in order to deliver the right messaging, technology, and

product





Allow new and past customers to share

their experience working with your

company







Creating brand advocates is just as

important as creating brand awareness





Capturing is about engagement with

people



Loyalty is not about them being loyal to you...



It is about listening for the content THEY want to...

hear, consume, and remember.


Connect With Me

• Blog: http://www.kylelacy.com

• Twitter: @kyleplacy

• Website: YourMindFrame.com

• Email: [email protected]

• Phone: 1-765-610-5965

Technology

Integration of Digital Marketing Richmond