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Integrating and Integrating and Effectively Effectively Utilizing Technology Utilizing Technology Todd Earwood Todd Earwood

Integrating and Effectively Utilizing Technology

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Presentation to Chamber of Commerce Executives at KCCE/ICEA on September 25, 2008 by Todd Earwood.

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Page 1: Integrating and Effectively Utilizing Technology

Integrating and Integrating and Effectively Utilizing Effectively Utilizing TechnologyTechnology

Todd EarwoodTodd Earwood

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YOUYOU LUNCHLUNCH

I Know What You’re Thinking

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My Background

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Your Reaction To Tech?

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My Goal After This Talk

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Todd, Do you REALLYTodd, Do you REALLYknow about our know about our Chamber world???Chamber world???

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Connectors

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Limited Resources

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Not a Tech Company

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Trades ARE an Option

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Members Are King!

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Today’s Goals

• Save $$$• Increase Productivity• Promote Members• Promote Chamber online• Make your job easier

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Areas of Focus

• Tech Myths• Company• Marketing/Communication• Members

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Tech Myths• Dell or OfficeDepot Are Best

• TigerDirect.com or NewEgg.com• E-newsletters and web contests are safe• Emptying recycle bin ensures permanent

deletion• I can’t afford anti-virus or spam

protection• AVG or SpamAssassin

• If you have antivirus you can click anything• Cookies from sites track every move

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Company

• Sales• Zoho.com• HighriseHQ.com

• Survey• Zoho.com• SurveyMonkey.com

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Company

• Projects & Committees• Zoho• Basecamp

• Data Backup• eVault.com• Symantec.com/SPN

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Company

• Billing• Fresh Billing.com• Zoho.com

• Event Management• EventBrite.com

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Company

• Billing• Fresh Billing.com• Zoho.com

• Event Management• EventBrite.com

EventBrite.com

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Top 5 Tools5 Free Tools

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Company

SlideShare.net

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Company

FreeConferenceCall.com

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Company

SendSpace.com

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Company

PrimoPDF.com

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Company

Zamzar.com

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Marketing

• Email• Avoid Using Outlook• Use 3rd Party Software• Bypass Spam Filters• Track Effectiveness• Manage Lists

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Email Marketing

Measure For Margin

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Marketing

• My Emma.com• Real Magnet.com• Constant Contact.com

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Marketing

• Web Site Content• Who Manages Your Content?• Content Management System

(CMS)• Calendar• News Releases• 100’s of Templates

Editing Doesn’t Have To Be Hard

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Marketing

• CMS • Many are FREE!• WordPress• Joomla• Drupal

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• Images are popular• Flickr.com• PhotoBucket.com

Share Photos

Create Albums For Every Event

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Marketing

• Measure it!• Google.com/Analytics• StatCounter.com

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Marketing

• Measure it!• Google.com/Analytics• StatCounter.com

Measure For Margin

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Members

Track Your Members & Prospects

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Members

www.google.com/alerts

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Are You THIS Organized?

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Don’t Give Up Paper Notes

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Your Job Easier

RememberTheMilk.comTaDaList.com

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Where Do Conference Notes Go?

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Where Do Business Cards Go?

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Evernote.com

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Scan Your Notes

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Let Evernote Find What You Need

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Today’s Goals

• Save $$$• Increase Productivity• Promote Members• Promote Chamber online• Make Your job easier

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Technology Doesn’t Have To Be Hard

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Contact Me

[email protected]

• InfoMinded.com• ToddEarwood.com