Inspire U Presents: Website do's and taboos

www.compassionate-touch.org

Inspire U Webinar Series

Presented by

the Center for

Compassionate Touch LLC

wednesday, September 14, 2011

Wednesday, September 14, 11

Dos and Taboos

Website


What You’ll Learn

3 things your website MUST do in order to SELL instead of SUCK with Dos and Taboos sprinkled throughout.


Linda Roisum

Are you getting the conversions - and therefore the money - you want from your website?

Are you proud of your website?


Selling vs. Sucking

There are 3 things that your website must do in order to sell and not suck!


3 Things

AddValue


Do

Make them feel at home -- like you understand their problem and that you can solve it.

You do this by having a Target Audience also known as Niche.

“Riches are in the Niches”


Taboo

We-itis or I-itis

The About page should be about you and your staff, the rest of the website (especially the Home page) should be about your client and the particular problem they are trying to solve.

Welcome to our website. We are located on Prince Street in Old Town Alexandria. We provide a warm, friendly, professional environment for massage that relieves the pain and stress of daily life encouraging relaxation. Each of our professional therapists tailors their service to the individual needs of the client.


Do

Show Distinction, Excellence and Service

Apple ranked #1 in market cap

Integrated Product Suite


Taboo

not to add Valuable and Free content

Having free and valuable content in the form of articles or blog posts:•increases know, like and trust factor•gives you distinction •sets you up as the expert


Do

have an articles section or a blog

- Julie Onofrio has articles (www.massageseattle.net)- Alexandria Therapeutic Massage - blog format(www.alexandriatherapeuticmassage.com)


http://www.massageseattle.net

http://www.massageseattle.net

Not setting yourself apart as an expert.

- Say you need heart surgery, who would your rather go to the expert or just an ordinary surgeon?-No one will give you permission to be the expert, you must decide to become the expert in your niche.

Taboo


Do

Have pleasing Fonts (size and color) and put it on a light colored background!

http://bit.ly/PMPWebColors

Text on dark backgrounds is very difficult to read.






Taboo

A cluttered website will quickly turn off customers. Clutter makes people uncomfortable and comes across as unprofessional.


Google is ranked #1 website worldwide

Yahoo is #4 globally and #3 in US


3 Things

AddValue

CaptureLeads

You have 6-8 seconds to Capture your website visitor and convince them to stay and you do that with FOCUS


Do

Have an Opt-in box -It take 7 times for someone to act-By having an opt-in box, you build your list and run a marketing campaign with your follow-up emails -Email marketing software - Aweber, iContact, Constant Contact, Get Response, Infusionsoft


How to get people to opt-in?Give them value in form of ebook or great tips in newsletter.


3 Things

AddValue

CaptureLeads Sell


Do

Get over that you are not in sales - because you are.

Sell reframe as “Educate”

Website is your salesperson 24/7

“I’m not asalesperson.”


Taboo

Not having your contact info above the fold


Do

Get found using SEO

- meta description - keywords- relevant info- backlinks


Not having a Call to Action

Decide what one thing you want them to do on each page and put it in directive language.

Taboo

“Sign up for our newsletter.”

“Call today to schedule.”

“If you enjoyed this post, read...”


Do

Make it easy to buy

- Accepting credit cards- Online scheduling


Website Training Academy

Is your website making it easy to get new massage clients?-step-by-step video tutorials to set up website.-blueprint to help you make smart decisions about your message, content, and layout.

http://bit.ly/WebTA


Call To Action

1st - Add a Opt-in Box - begin capturing leads and then you can follow-up with email campaigns

2nd - Begin to add value

3rd - Make sure you website is set up to sell (i.e. Gift Certificates, online scheduling, etc.)


Join us for our next Inspire UTuesday October 25, 2011 @ 8pm EST

We’ll be joined by Lisa Santoro, massage therapist and educator, who will present

Stepping Stones to Starting a Clinical Massage Program

Clinical massage could be an avenue of challenging and enriching employment for the massage therapist who would like to work in a more medically oriented environment. What are some of the

stepping stones that could assist the start into the fast paced, and diverse field of hospitals, wellness centers, or doctor’s offices? What are the some of the development skills or aspects of

massage therapy that could be useful and a great addition to a medical practice? Lisa Santoro will cover some of the ways in which massage therapists can start a clinical massage practice.


Ann Catlin, NCTMB, LMT, OTR Owner and Director, Center for Compassionate Touch [email protected] 417-844-8514

Lisa Parenteau, BA, LMTMarketing and Training Consultant

Center for Compassionate Touch [email protected]

617-797-7990


mailto:[email protected]




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Inspire U Presents: Website do's and taboos