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Consumer Orbit is a marketing service provider that creates Tableau dashboards for CPG and retail companies. These organizations have many sources of customer data, but no one place to view it cohesively. Consumer Orbit keeps its own database of over 60 billion items on behavior of over 120 million consumers. They blend this information with their client’s customer data, perform segmentation and predictive analytics, and create Tableau dashboards to give a single view of the client’s customers. In this session you will see how they are able to combine ten or more sources of data at every new client in a matter of hours, giving their clients a true and ongoing view into their customer’s behavior. Kristi Casey, VP & Forensic Analytics Leader, Consumer Orbit
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A Dashboard a Day: How Consumer Orbit Creates New Client Dashboards in Hours
Kristi CaseyVP–Forensic Analytics LeaderConsumer Orbit
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A consumer science company specializing in:
Who is Consumer Orbit?
Total View
Media Plannin
g
Analytics
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20 years in data analytics
About Me
• Consumer Orbit - VP and Practice Leader Forensic Analytics
• Simmons Market Research Bureau – Integrated Marketing Solutions Group
• Turner Broadcasting – Ad Sales Research
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My relationship with Alteryx:
Alteryx
• Inspire 2012 – Never used Alteryx
• Inspire 2013 – Total Convert
• Inspire 2014 – Talking with you
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Unifies Decisions down the Marketing Chain:
Total View – the Product
A Single View of a client’s customers :• Integrate all databases/research used by every decision maker
… up and down the marketing chain
• What their CUSTOMERS are doing:• When they are INSIDE your store• When they leave your store:
• The other stores they shop• The products they buy, the brands they prefer• Their attitudes and lifestyles• HOW TO REACH THEM THROUGH MEDIA CHANNELS
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We Integrate disparate datasets
Alteryx - Behind the ScenesCustomer Datasets
Transactions
DatabasesPOS-Supply Chain
Daily, Weekly, Monthly
Market Research Proprietary and
Syndicated
Consumer Orbit’s
database120 million+ HH
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Planning!
How We Make This Happen
• Understanding all aspects of each dataset• Frequency of delivery• Form of collection• Links across information
• Learn who the customers are for each piece of information• What questions are they trying to answer• What are their challenges• What questions have they not thought of yet
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Speed and Agility
How Alteryx Helps
• From start to finish with your data• Information in it’s rawest form• Data investigation and exploration• Aggregation of disparate datasets• Predictive analytics• Output for Tableau
• Process is documented• Data on your data• Time• Unmatched• errors
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Tableau Front End – Alteryx Back End
Total View
• Over 40 Trillion pieces of Information on the American Consumer
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Orbit Descriptions
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Orbit Revenue Implications
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Store Performance
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Customer Attitudes
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Customers and Prospects
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Expanding Scope
Future Plans
Always looking for ways to enrich our database and gain more insight for our clients
• Adding Data• Latest addition Rentrak Television Viewing data
• Increasing Statistical Offerings• Growing our team of Data Artisans• Correspondence Mapping and 3D Modelling
• Tableau Development• Improving and Altering
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The Perfect Pair
Alteryx and Tableau
Alteryx puts the power of database manipulation and reporting into the hands of product specialists.
• Our work product becomes the spec• Cut out the programmer• Fast to market and … a fully documented product • Spec devised by the person designing the product
Tableau Front-End works seamlessly with Alteryx
It’s EASY and We LOVE IT!
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THANK YOU!
![Orbit type: Sun Synchronous Orbit ] Orbit height: …...Orbit type: Sun Synchronous Orbit ] PSLV - C37 Orbit height: 505km Orbit inclination: 97.46 degree Orbit period: 94.72 min ISL](https://img.pdfslide.us/doc/110x75/5f781053e671b364921403bc/orbit-type-sun-synchronous-orbit-orbit-height-orbit-type-sun-synchronous.jpg)
