Inspire 1012 - Living in a Material World

© 2012 Digital Generation Inc. All rights reserved.

@DeanGlobal Head of Innovation

Donaldson

Living in a material world


Smart Appliances

© 2010 MediaMind Technologies Inc | All rights reserved

© 2012 Digital Generation Inc. All rights reserved. © 2011 MediaMind. A division of DG | All rights reserved

Beyond the Browser

In 2012 there will be more networked devices then humans on the planet


second life



Living in a Ubiquitous World


Living in a Ubiquitous World


next?


E=MC2consumer = clicks

© 2012 Digital Generation Inc. All rights reserved.2015addressable advertising >>

[ targeted consumer ]





is but a twinkle in the eyetechnology


disconnected



comfortableconsumer


homecoming


centreconvenienceat the


design vs desire

© 2012 Digital Generation Inc. All rights reserved. © 2011 MediaMind. A division of DG

License to think



In Car Advertising


In Car Advertising


In Car Advertising



cold concepts



TECHNORETRO


warm & inviting


mass media



activeengagement


old newmediatraditional


off onTV | PC

lean back | forwards



lean back?


lean forwards?





socialinteraction




50”

© 2012 Digital Generation Inc. All rights reserved. © 2010 MediaMind Technologies Inc | All rights reserved



© 2012 Digital Generation Inc. All rights reserved.© 2008 Eyeblaster. All rights reserved

50%of under 15’s by 2015 will all use

touchscreens




do you ‘mind’?




6xpenetration




Last year, more data was generated by individuals than in the entire history of mankind through 2010.


Internet = 6 Petabytes6Eb6 Exabytes = 6M Terabytes

1,000 x WHOLE INTERNET

GLOBAL MOBILE DATA


Media migration

‣Personal TVVOD across multiple devices

Locations tailored to individual

‣Web TVComputer as interactive TV set

User generated content

‣Digital TVTV set as display device

High Definition architecture

‣Analogue TV Centralized, passive, limited choice

Single location viewing

2010

1980


amazoncompareinstantly



visualization of search© 2010 MediaMind Technologies Inc | All rights reserved



80%

“”


2017How may I help you,

human?


internet of thingsconnected

>


Sensory surround

((((© 2010 MediaMind Technologies Inc | All rights reserved


Smart Paper


ePackaging


ePackaging


Smart Clothes



Smart Scents



ePOS© 2010 MediaMind Technologies Inc | All rights reserved




UbiComp

The Third Wave

Ubiquitous Computing© 2010 MediaMind Technologies Inc | All rights reserved


∞=1© 2010 MediaMind Technologies Inc | All rights reserved


1=1© 2010 MediaMind Technologies Inc | All rights reserved





∞1={ ubiquitous computing (ubicomp) }



Smart Tags

RFID© 2010 MediaMind Technologies Inc | All rights reserved


20121 TRILLION




identifiablepersonally

© 2010 MediaMind Technologies Inc. | All rights reserved



Science Fiction or Fact?




Personal Identification Device (PID)

= targeted ads






[data]© 2010 MediaMind Technologies Inc | All rights reserved




systempayment

2016


Cashless Generation

84%



$€£


point of engagement

touchpointsinteraction transaction


2-wayComms

AudioVisualWiFi

BlueTooth

NFC

?

Interact


HD Ad

Retarget

5% off

Retarget10% off

Purchase


Modern Family Viewing

42%use SmartPhone or Tablet whilst watching TV

DAILY

0% 15% 30% 45% 60%

60%

46%

42%

30%

29%

19%

13%

Checking Email

Surfing for unrelated info

Visiting Social Networking site

Checking sports scores

Looking up info related to content

Looking up content related to Ad

Looking for coupon/deal related to Ad


Dual Screen Activities

Nielsen Q2 2011

What are Tablet and SmartPhone Users doing whilst watching TV?


Dual Screen Activities

Yahoo / Razonrfish Q4 2011

25%Consumers go online after seeing TV ad


content recognitionautomaticACR







Client-Side Solution

Spot ID = Ad ID

>10 Secs


Server-Side Solution

Spot ID = Ad ID

<2 Secs



2.34% CTR

115,28217.4% WATCHED FULL 3 MIN VIDEO


Text


whateverwheneverwherever

convergence


focusdataon


< start-up >“conversation”


tech in harmony


917.640.3095

@deandonaldson

[email protected]

@mediamind@dgitnetwork

thank you!

mailto:[email protected]

mailto:[email protected]

Technology

Inspire 1012 - Living in a Material World