84
.

Insights driven design at spotify - meetup talk

Embed Size (px)

Citation preview

Page 1: Insights driven design at spotify - meetup talk

.

Page 2: Insights driven design at spotify - meetup talk
Page 3: Insights driven design at spotify - meetup talk
Page 4: Insights driven design at spotify - meetup talk

An autonomous, full stacked group of people

Squad

Page 5: Insights driven design at spotify - meetup talk

Several squads working on similar features

Tribe

Squad Squad Squad Squad

Page 6: Insights driven design at spotify - meetup talk

A group of people with the same skills lead by a chapter lead

Chapter

Squad Squad Squad Squad

Page 7: Insights driven design at spotify - meetup talk

Several tribes responsible for the same core metric

Alliance

Squad Squad Squad Squad Squad Squad Squad Squad

Tribe Tribe

Page 8: Insights driven design at spotify - meetup talk

Playlist Your Library Playback Social ?

Page 9: Insights driven design at spotify - meetup talk
Page 10: Insights driven design at spotify - meetup talk
Page 11: Insights driven design at spotify - meetup talk
Page 12: Insights driven design at spotify - meetup talk
Page 13: Insights driven design at spotify - meetup talk
Page 14: Insights driven design at spotify - meetup talk
Page 15: Insights driven design at spotify - meetup talk

01. Visibility of system status

02. Match between system and the real world

03. User control and freedom

04. Consistency and standards

05. Error prevention

06. Recognition rather than recall

07. Flexibility and efficiency of use

08. Aesthetic and minimalist design

09. Help users recognize, diagnose, and recover from errors

10. Help and documentation

https://www.nngroup.com/articles/ten-usability-heuristics/

Page 16: Insights driven design at spotify - meetup talk

Material is the metaphor Bold, graphic, intentional Motion provides meaning

https://www.nngroup.com/articles/ten-usability-heuristics/https://material.google.com

Page 17: Insights driven design at spotify - meetup talk

Design principles

Page 18: Insights driven design at spotify - meetup talk
Page 19: Insights driven design at spotify - meetup talk
Page 20: Insights driven design at spotify - meetup talk
Page 21: Insights driven design at spotify - meetup talk
Page 22: Insights driven design at spotify - meetup talk
Page 23: Insights driven design at spotify - meetup talk
Page 24: Insights driven design at spotify - meetup talk
Page 25: Insights driven design at spotify - meetup talk
Page 26: Insights driven design at spotify - meetup talk
Page 27: Insights driven design at spotify - meetup talk

Tools

Page 28: Insights driven design at spotify - meetup talk
Page 29: Insights driven design at spotify - meetup talk
Page 30: Insights driven design at spotify - meetup talk

Illustration courtesy of Sharon Chen

Page 31: Insights driven design at spotify - meetup talk

Time / Effort

Power /Flexibility

Page 32: Insights driven design at spotify - meetup talk

and I guess we have to use these for a while longer...

Page 33: Insights driven design at spotify - meetup talk
Page 34: Insights driven design at spotify - meetup talk
Page 35: Insights driven design at spotify - meetup talk
Page 36: Insights driven design at spotify - meetup talk

“The time to acquire a target is a function of the distance to and size of the target"

Fitts’s law

Page 37: Insights driven design at spotify - meetup talk

Consider the context

Page 38: Insights driven design at spotify - meetup talk
Page 39: Insights driven design at spotify - meetup talk
Page 40: Insights driven design at spotify - meetup talk

Discover Define Develop Deliver

Double Diamond

General problem

statement

Specific problem

Specific solution

Research Insights Ideation Prototype

Page 41: Insights driven design at spotify - meetup talk
Page 42: Insights driven design at spotify - meetup talk
Page 43: Insights driven design at spotify - meetup talk

Illustration courtesy of Dan McKinley

Page 44: Insights driven design at spotify - meetup talk
Page 45: Insights driven design at spotify - meetup talk
Page 46: Insights driven design at spotify - meetup talk
Page 48: Insights driven design at spotify - meetup talk
Page 49: Insights driven design at spotify - meetup talk
Page 50: Insights driven design at spotify - meetup talk
Page 51: Insights driven design at spotify - meetup talk

Illustration courtesy of Dan McKinley

Page 52: Insights driven design at spotify - meetup talk
Page 53: Insights driven design at spotify - meetup talk
Page 54: Insights driven design at spotify - meetup talk

change

Page 55: Insights driven design at spotify - meetup talk
Page 56: Insights driven design at spotify - meetup talk
Page 57: Insights driven design at spotify - meetup talk

New experience

Old experience

Old experience

Page 58: Insights driven design at spotify - meetup talk
Page 59: Insights driven design at spotify - meetup talk
Page 60: Insights driven design at spotify - meetup talk

control + change

difference = effect

control

Page 61: Insights driven design at spotify - meetup talk
Page 62: Insights driven design at spotify - meetup talk
Page 63: Insights driven design at spotify - meetup talk
Page 64: Insights driven design at spotify - meetup talk
Page 65: Insights driven design at spotify - meetup talk
Page 66: Insights driven design at spotify - meetup talk
Page 67: Insights driven design at spotify - meetup talk
Page 68: Insights driven design at spotify - meetup talk
Page 69: Insights driven design at spotify - meetup talk
Page 70: Insights driven design at spotify - meetup talk
Page 71: Insights driven design at spotify - meetup talk
Page 72: Insights driven design at spotify - meetup talk
Page 73: Insights driven design at spotify - meetup talk
Page 74: Insights driven design at spotify - meetup talk

Illustration courtesy of Dan McKinley

Page 75: Insights driven design at spotify - meetup talk
Page 76: Insights driven design at spotify - meetup talk
Page 77: Insights driven design at spotify - meetup talk
Page 78: Insights driven design at spotify - meetup talk
Page 79: Insights driven design at spotify - meetup talk
Page 80: Insights driven design at spotify - meetup talk
Page 82: Insights driven design at spotify - meetup talk
Page 83: Insights driven design at spotify - meetup talk

Test 1Test Control

Page 84: Insights driven design at spotify - meetup talk

Test 1Test Control

Test

2Te

stC

ontro

l