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Insight & Solving Design Problemwith Design Sprint Method
Devara Udayana UI/UX Designer for GITS ID
Google Business Group - Bandung April 1st, 2016
The first question is why ?
What is their reason ?
Why the hotel sales not as good as the others sales (plane, trains) ?
The second question is how ?
How we differentiate it with other competitor ?
Dig into design problems through research, competitive review, and strategy exercise
Rapidly develop as many solutions as possible
Build something quick & dirty that can be shown to users
Showing of prototype to user/stakeholder/outside team
Define your limitation of the products
Choose the best ideas and hammer out user story
Set the GoalExample : Design a feature that Riders can use to track their activity while driving a motorcycle, showing off their activity to their club and social media
Set the Situation/ContextExample : Indro warkop is a petrolhead that love his harleys. he always do some touring with his club. he has a troublesome while touring, he want to know where is the nearest gas station, what’s near etc…
Set the ChallengeExample : How might we (HMW) deliver this feature on phase 1 launch ?
Set the DeliverableExample : Interactive mockup
1
UNDERSTAND
2 3 4 5
15 min
Method : 360o Lightning talks
Define user needs, their business goals, and how their technology capacities
6
15 min
Method : Competitive overview
Try to look your competitor,analyse the pros and cons
1
UNDERSTAND
2 3 4 5 6
10 min
Method : Summarize the learnings & the ideas
Vote the 1 or 2 best ideas, the ones that bringthe most insight and should be pursued
1
UNDERSTAND
2 3 4 5 6
5 min
Method : User journey
Discovery First time use Return use Expert use
1
UNDERSTAND
2 3 4 5 6
DEFINE
1
UNDERSTAND
2 3 4 5 6
DEFINE DIVERGE DECIDE
Method : Zen Voting
Reviewing the ideas and vote in silences
1
UNDERSTAND
2 3 4 5 6
DEFINE DIVERGE DECIDE
Method : Team Voting
Reviewing the ideas and discuss with team for the best ideas to choose
1
UNDERSTAND
2 3 4 5 6
DEFINE DIVERGE DECIDE
Method : Thinking Hats
Reviewing based on opinion of different characteristics
1
UNDERSTAND
2 3 4 5 6
DEFINE DIVERGE DECIDE
Method : Prototype
You can use
• Mockup• Demo• Video• Physical Prototype
PROTOTYPE
1
UNDERSTAND
2 3 4 5 6
DEFINE DIVERGE DECIDE
You can use
• User test• Stakeholder feedback• Technical feasibility check
PROTOTYPE VALIDATE