Becoming A Thought Leader

Innovation, Design for All and Technology for the 50+

Jeff Makowka@jmakowkaSenior Strategic AdvisorThought Leadership#innovation50AARP | All Rights Reserved #innovation50A History of AARP

Innovation@50+ initiative

DfA

Examples of Technology

A couple challenges2AARP | All Rights Reserved #innovation50About AARP.3AARP | All Rights Reserved #innovation50

THE AARP STORYDr. Ethel Percy Andrus, AARP FounderLifelong educator and visionaryThe first female high school principal in the state of California, at Lincoln High School in East LA

Her Core BeliefAmericans have the right to age with independence, dignity, and purpose

The Motivating Factor When visiting a former teacher in 1947, Ethel found her reduced to living in an old chicken coop, in poor health and unable to afford medical careGalvanized into action, she led a campaign to obtain affordable health insurance for retired teachers and founded the NRTA in 1947Through her vision and market change she convinced Colonial Penn to provide Health Insurance to retired teachersa group that was considered high risk in the late 1940s due to their age

Expanded her Reach and ServiceEthel soon discovered that many other older, retired non-educators had similar needs and sought to purchase health insurance tooShe founded AARP in 1958 at the age of 73

AARP | All Rights Reserved #innovation504A charitable organization dedicated to enhancing the quality of life for all as we age, with emphasis on those at social and economic risk Carries out all commercial activities involving AARP members. Manages and provides quality control for provider relationships

Not for profit arm responsible for areas like membership, social impact, the publications and brand.AARP | All Rights Reserved #innovation50AARP and Innovation6(??!!) AARP | All Rights Reserved #innovation507

Thought Leadership?

AARP | All Rights Reserved #innovation50Innovation@50+ Initiative Description:

The Innovation@50+ initiative aims to spark entrepreneurial activity across public and private sectors. Anchored by the AARP social mission to enhance the quality of life for all as we age the initiative enlists the expertise of visionary thinkers, entrepreneurs, the investment community, industry and not-for-profits to spur innovation to meet the needs and wants of people over 50.

On the ground, the initiative catalyzes research and helps shape a marketplace ethos by promoting core, unifying principles such as "design for all." It stimulates new business models that reflect the broad transformation in how the 50-plus life is being re-imagined. Lastly, the initiative prepares 50-plus people to communicate with, access, engage and thrive in a new "longevity economy."8

AARP | All Rights Reserved #innovation50Innovation@50+ Initiative Stated Differently: The Innovation@50+ initiative aims to spark entrepreneurial activity across jargon jargon jargon. Jargond by the AARP social mission to enhance the quality of life for all as we age the initiative jargons the jargon of these people, those people, those other people, and finally some other people to spur innovation to meet the needs and wants of people over 50.On the ground, the initiative jargonizes jargon and jargons jargon and jargons jargon a jargon by promoting principles such as "design for all." It jargons new jargons that jargon the broad jargonification of how the 50-plus life is being re-imagined. Lastly, the initiative jargons 50-plus people to jargon with, jargon, jargon and jargon in a new "longevity economy."9

AARP | All Rights Reserved #innovation50or.10

Image: Marion Dossvia FlickrAARP | All Rights Reserved #innovation50Key Areas of Focus:11

The Future of Technology and the 50+ (the what)

Design for AllConnected LivingAging in Place TechHealth 2.0Multi/Inter-generational platforms

50+ Entrepreneurship (the who)

Stimulate the entrepreneurship eco-system to recognize and to address the 50+ marketFacilitate and stimulate Entrepreneurship BY people over 50Facilitate and stimulate Entrepreneurship by people of ANY age FOR people over 50

AARP | All Rights Reserved #innovation50Design for All12AARP | All Rights Reserved #innovation50DfAThe term Design for All (DfA) is used to describe a design philosophy targeting the use of products, services and systems by as many people as possible without the need for adaptation.

Design for All is design for human diversity, social inclusion and according to the European Commission, it "encourages manufacturers and service providers to produce new technologies for everyone: technologies that are suitable for the elderly and people with disabilities, as much as the teenage techno wizard.

The origin of Design for All lies in the field of barrier free accessibility for people with disabilities and the broader notion of universal design13Source: WikipediaAARP | All Rights Reserved #innovation50Examples of tech-Three categories of interest14AARP | All Rights Reserved #innovation50Personal Safety/Concierge5 Star Personal Responder (Great Call)15

Zomm

Verizon SureResponse

LifeCommAARP | All Rights Reserved #innovation50Quantified Self16Pebble Watch

MotorolaMotoativ

Nike Fuel Band

BasisAARP | All Rights Reserved #innovation50Independent LivingIndependa17

GrandCare Systems

BeCloseAARP | All Rights Reserved #innovation50Inter-generational18

StoryVisit

Xbox/KinectDoubleScoop

AARP | All Rights Reserved #innovation50Other Less Mature Categories MobilityCommunication, socialization, and Community Chronic Disease ManagementAcute Care/Hospital Non Re-admissions)Legacy and Inter-Generational Transfer19AARP | All Rights Reserved #innovation50So close20

AARP | All Rights Reserved #innovation50A ChallengeHow can you enlighten, encourage, and inspire your clients, customers (and yourselves) to think about meeting the needs and wants of people over 50+?21AARP | All Rights Reserved #innovation50Keep the conversation going:Slideshare.net/jmakowka

www.aarp.org/innovation50plus

Twitter: @jmakowka @aarptech#innovation50

TumblrAarp.tumblr.comJmakowka.tumblr.com

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AARP | All Rights Reserved #innovation50