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Innovation Showcase: How USAA & Amazon Build Inspiring Apps with Salesforce App Cloud Alexis Kushner Sr. Manager, Platform Product Marketing Salesforce App Cloud @ackushner
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This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services.
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Safe Harbor
Introducing: Salesforce App Cloud
FORCE HEROKU ENTERPRISE THUNDER
AppExchange Trailhead
Shared Identity & Data Model Integration Shield
Trusted and Connected Platform Run all your apps on a trusted platform Speed and Agility Every employee can build fast with clicks or code Complete Enterprise Ecosystem Best place to learn, build, buy, and sell apps
§ IT Leaders and Business Leaders alike need to solve problems
§ Turning to the Salesforce App Cloud to innovate and build custom solutions
§ Looking to provide users beautiful and engaging experiences
What do USAA & Amazon have in common?
Inspire and Engage Employees, Customers and Partners Event management and employee appreciation are essential marketing functions
USAA and Salesforce
The Art of the Possible
FOR INTERNAL USE ONLY: May be shared with USAA employees only.
The Founding: Looking Out for One Another Insuring each other when no one else would
Major William Garrison, Jr.
Public Information
USAA is Located Where Many of Our Members Are Reaching more members in more places
As of Feb. 2014
23 Wealth
Management Offices
20 Financial Centers
§ Personal relationships
§ Financial transactions
§ Video telephony
§ ATMs
§ Meet with a wealth manager in-person
§ Financial planning and advice, investment review, legacy planning, trust services
Public Information
Understanding Military Life No one understands military life more than USAA
50 1/3 military affinity relationships
of recent member growth comes from
veterans
1 in 5 30%+ employees are
veterans or military spouses
of new hires are veterans or military
spouses
Public Information
Direct member service mail/fax e-mail
USAA Your Way Many channels and more ways to do business with USAA
You must qualify for USAA’s Deposit@mobile; eligibility for USAA P&C insurance and credit qualification required. Deposits may not be available for immediate withdrawal. *Excluded aggregator counts
Internet iPad®/mobile Phone self-services
Public Information
What is TechX
Internal Tech Conference
Over 100 speakers
Over 300 Sessions
Over 1200 attendees
Held every 18 months
4 Geographically disparate locations
13 Public Information
Social needs for TechX
§ Q & A
§ Discussion on Session topics
§ Sharing of photos at mixer events
14 Public Information
Chatter Profile Page
§ Access via REST interface
§ Display Profile Picture
§ Allow updating
§ Display “About Me” text
§ Allow Updating
§ Display Wall
§ Infinite Scrolling
§ Filter “ugly” messages
Public Information
Challenges During Development
§ Posting Images
§ Authentication During Testing
§ Unexplained Chatter API Limits
§ Citrix SSO delays
23 Public Information
Take Aways
§ Three weeks total build time
§ Went from zero social to 80% complete in 3 days
§ Made the addition of features very easy
§ Chosen technology stack made development easy
24 Public Information
Many ways to deliver “Thank you”
Real-time API
Bulk Codes
Physical Cards
REINVENTING “THANK YOU” A Vision for How to Wake Up Workplace Recognition 29
The Corporate Incentives Industry is $77B* in the US and growing…
REINVENTING “THANK YOU” A Vision for How to Wake Up Workplace Recognition
* Source: "Incentive Market Study”, Incentive Federation Inc. and Aspect Intelligence, 2013
Employee recognition is the most common use case.
Everyday, teams all over the world
learn, succeed, grow and fail together…
REINVENTING “THANK YOU” A Vision for How to Wake Up Workplace Recognition 32
These moments are simple…
REINVENTING “THANK YOU” A Vision for How to Wake Up Workplace Recognition 33
We all know what these moments should feel like…
SALESFORCE IGNITE & SERVICES Amazon Appreciation Platform
36
How do we bring this to life
in the workplace?
SALESFORCE IGNITE & SERVICES Amazon Appreciation Platform
37
SPOT IT Recognize the Moment
SAY IT The Right Message
REWARD IT The Right Item
CELEBRATE IT At the Right Time
PERSONALIZE IT Customized for the Moment
MEASURE IT Monitoring Success
FOR THE INDIVIDUAL
FOR THE TEAM
SALESFORCE IGNITE & SERVICES Amazon Appreciation Platform
38
REINVENTING “THANK YOU” A Vision for How to Wake Up Workplace Recognition
Performance Milestone
Peer to Peer Occasional Group Gifting Challenges
Recognizing every day moments…
And capturing them “in the moment”
REINVENTING “THANK YOU” A Vision for How to Wake Up Workplace Recognition
In the Moment
Wishlist
Piling On
Feedback
Budgeting
Insights of a winning Engagement Platform
For Givers & Receivers
REINVENTING “THANK YOU” A Vision for How to Wake Up Workplace Recognition
Easy Onboarding Appreciation
Wall Dashboard
Insights of a winning Engagement Platform For Administrators
So what does “thank you” look like to you?
Share your experience: #reinventingthankyou
SALESFORCE IGNITE & SERVICES Amazon Appreciation Platform
43
Q & A
Dean Seifert General Manager – Gift Cards
Amazon
Joseph Kessler Software Developer & Integrator
USAA
Win one of ten SONOS speakers at the App Cloud Keynote!
App Cloud Product Showcase
Moscone North
IT Ranger Station in the Dev Zone
Moscone West, 2nd Floor
Thursday, September 17, 2pm — Moscone South
Tod Nielsen
EVP, App Cloud Salesforce
Mike Anderson
CIO CROSSMARK
Herry Stallings
AVP App Dev USAA
Heather Quiqley-Allen
VP Marketing Bosma Enterprises
Learn more about App Cloud
Share Your Feedback, and Win a GoPro!
3Earn a GoPro prize entry for each completed survey
Tap the bell to take a survey 2Enroll in a session 1