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Andrea Paraboschi - Andrea Piccaluga - Alberto Di Minin
Innovation in sports: towards new paradigms for R&D
Andrea Paraboschi
Ph.D. student in Innovation Management!Engineering background!
Research domain: Smart Cities and TELCO strategy
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scholarship
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Andrea Piccaluga Alberto Di Minin
Assistant Professor of Innovation Management!H2020 Delegate for Italy
(SME + Access to Risk Finance)!!
Research domain: R&D Management,!Open Innovation,
Business Model Innovation
Professor of Innovation Management!Coordinator of Ph.D. program in Management!
President of Netval !Associate editor of R&D Management!
!Research domain: R&D Management,!
Technology transfer, High-tech companies!
Research question❖ How R&D in the sports domain is changing?!
❖ Different typologies of innovations!
❖ Driving forces changing R&D in sports!
❖ Who is innovating —> new actors!
❖ How can incumbents keep competing
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Sports and technology
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Technology in sports. A long history
Haltéres, found in Corinth in 500 BCSource: http://ancientolympics.arts.kuleuven.be
Distance: !+6% in long jump
Athlet holding jumping weights and aulos player. !Attic black-figure lekythos, 525–500 BC. From Sicily.
Long jumper with dumbbells. Red-figure kylix, ca. 510 BC. !Ancient Agora Museum in Athens.6
Technology in sports. A long history
Religion Entertainment
Aesthetic Measurement
RECORD
Craftmanship Mass production
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Innovation in sports
“Product as a system” !innovations
Component innovations
Typology of innovation Object of innovation
Collateral Products/Services
innovations
Incremental innovations
Radical!innovations
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Innovation in sports
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“Product as a system”
innovation
Component innovation
Collateral innovation
Incremental innovation
Radical innovation
Towards the third industrial revolution
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Industrial+revolu/on+176041840+
2°+Industrial+revolu/on+184041870+
3°+Industrial+revolu/on+19704ongoing+
Towards the third industrial revolution
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The evolution of the R&D approach in sports
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User innovation
Closed innovation
Open innovation
Driving forces behind the evolution of approach
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1 Demand fragmentation (e.g. skis —> skis, snowboard, snow blades…)
2 Increase in research costs for traditional companies
IT is entering the sports sector —> multidisciplinary approach is needed3
The evolution of the R&D approach in sports
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Open !InnovationCompany-university
partnership Brazuca and Jabulani world-cup balls were
co-developed by Adidas engineers and
Loughborough researchers
Running together Apple and Nike started to work
together in 2006 to monitor athletes
training, launching the Nike+iPod sensor
The evolution of the R&D approach in sports
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User !Innovation
Windsurfing Invented by “the
Hawaiians” (7 people) in 1970s
40% of major improvements came
from users (Shah, 2000)
Rodeo Kayaking Invented by Walt
Blackader in 1970 63% of major
improvements and 83% of minor improvements
came from users (Baldwin et al., 2006)
The evolution of the R&D approach in sports
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User !Innovation
Snowboard Invented by J. Burton and many of his “lead-
users” friends in the 70’s
The evolution of the R&D approach in sports
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“Product as a system”
innovation
Component innovation
Collateral innovation
Who is innovating?
PAST
PRESENT
Sport equipment !manufacturers
Specialised sport !equipment suppliers
OTT IT new entrants
Communities !of users
Case study - Prince sport systems
Prince O-3 technology18
Case study - Prince sport systems
Prince O-3 technology benefits19
Case study - Prince sport systems
Hoyt archery with O-Tech technology Grays O Tech 8000 Megabow !Field Hockey stick 20
Case study - Prince sport systems
Reebok lax handleReebok baseball bat
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Case study - Prince sport systems
Penn fishing rodHD Sports Ice Skates
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Conclusions❖ A new taxonomy to classify innovations in the sports
sector has been introduced!
❖ We are moving towards a system with multi-actors (incumbents, start-ups, research centres, users)!
❖ A new approach towards innovation in the sports industry is needed
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