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Innovation for Women's Empoerment in Southeast Anatolia, Phase 2
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INNOVATIONS FOR WOMEN’S EMPOWERMENT IN SOUTHEAST
ANATOLIA, PHASE 2
Gönül SulargilProject Manager
2 May 2013
WOMEN AROUND THE WORLD
WOMEN IN TURKEY
One out of every three women are subjected to violence. Honor killings form an important aspect of violence against women.
Working women have lower incomes, less social status, less security and protection with respect to men.58% of working women are employed in informally.
While 49.8% of Turkey’s population are women, their labour participation rate is only 29.5%. One third of working women are unpaid family workers.
The rate of births delivered at home is 3.3% in western regions of Turkey. This ratio is 27,3% in eastern regions.
An obstacle agains Turkey’s progress towards MDGs is women’s low level of participation in decision making. While only 14% of the Parliament are women, women’s representation rate in local administrations is less than 3%.
Despite the progress in women’s situation in Turkey;
INNOVATIONS FOR WOMEN’S EMPOWERMENT IN SOUTHEAST ANATOLIA PROJECT
The Project is implemented by GAP
RDA, with the technical support of UNDP and
financial support of Sida.
The 1st Phase of the Project was
implemented during March 2008 and May 2012. Implementation
of the 2nd Phase started in July 2012.
THE OBJECTIVE
The Project aims at supporting social empowerment of the region's women within their communities, by enhancing their social and individual production capacities, supporting business level management skills and enhancing employment, entrepreneurialism and income generation opportunities.
COOPERATIONS
The Project is being implemented in cooperation with Multi-Purpose Community
Centres (CATOMs) within the GAP region and other local civil society initiatives which work
for empowering women.
Results Generated During the 1st PhaseEnhancing capacities and creating knowledge on women’semployment
After Batman Governorate’s allocation of a factory building to the Project, other buildings in the same area was allocated to different
entrepreneurs. Currently, the area is a textiles zone with 11 factories and more than 1000 employees.
During the period, another building was allocated by the Governorate in order to be used as a childcare facility. Although construction work is
completed, childcare facility is not being used as the factory was transfered to another investor. Once the issue is resolved, GAP RDA will provide
equipment and support management of the childcare facility.
Results Generated During the 1st PhaseEnhancing capacities and creating knowledge on women’semployment
Results Generated During the 1st PhaseEnhancing capacities and creating knowledge on women’semployment
Results Generated During the 1st Phase Enabling market connections and improving production capacities
Support was provided for establishment of 3 design
and production workshops in Batman and Mardin, as well as a catering company and a
ready-made clothing company.
Equipment support was provided for 5
workshops / local firms in Batman, Mardin,
Şırnak and Adıyaman.
In Diyarbakır, Mardin and Batman, 3
workshops received raw-material support.
Results Generated During the 1st Phase Enabling market connections and improving production capacities
35 production workshops were organized in CATOMs with the participation of 422 women .
Workshop activities aimed producing marketable items using locally available materials.
Results Generated During the 1st Phase Enabling market connections and improving production capacities
PRODUCTION
WORKSHOPS Mardin ÇATOM –
Felt Workshop
Çermik ÇATOM – Gift Items Production
Workshop
Mardin ÇATOM –Gift Items Production &
Fabric Dye Workshop
Mardin ÇATOM – Bag Production
Workshop
Kurtalan ÇATOM - Gift Items Production
Workshop
Şanlıurfa Bağlarbaşı ÇATOM
– Felt WorkshopBirecik ÇATOM – Gift Items Production Workshop
Diyarbakır Ziya Gökalp ÇATOM – Felt Workshop
Design and Production Workshops Mardin Ömerli
Design and Production WorkshopsŞanlıurfa Bağlarbaşı
Design and Production Workshops Çermik
Design and Production Workshops Mardin
Design and Production WorkshopsBirecik
Design and Production Workshops Diyarbakır Ziya Gökalp
Design and Production Workshops Batman
8 March International Women’s Day Şırnak
Results Generated During the 1st Phase Sales and Marketing
Direct marketing
Cafe and restaurant
sales
Fair & exhibition
sales
Argande sales
Factory sales
Sales and Marketing
Results Generated During the 1st Phase Sales and Marketing
Direct sales from CATOMs: 176.589 TL
• During the period, 3.700 women generated income by participating in Project supported activities.
Cafe and restaurant sales: 392.027 TL
Fair and exhibition sales: 353.791 TL
Yeşeren Düşler/Dorsa Textiles Factory sales: 1.811.750 TL
Argande sales: 371.084 TL
With production and marketing support provided for production ateliers and local businesses, following sales revenues were generated during 2008-2012:
Results Generated During the 1st Phase Trainings
Mardin b
Proje süresince düzenlenen eğitim ve seminerlerden
toplam 1.012 kadın ve 391 erkek faydalandı.
Kalite Kontrol Eğitimleri
Kooperatifçilik Eğitimi
Mutfak Eğitimi ve Atölye Çalışması
Genel İletişim Eğitimleri
Etkili İletişim Eğitimleri
Toplumsal Cinsiyet ve Üreme Sağlığı Seminerleri
Results Generated During the 1st Phase ARGANDE
Argande is a regional clothing brand that combines local hand woven fabrics with modern designs in its collections. Argande
initiative aims at women’s participation in labor force, branding of Southeast Anatolia and creation of new sales and marketing
channells.
Results Generated During the 1st Phase ARGANDE
2009 yılında moda tasarımcısı Hatice Gökçe koordinatörlüğünde Türkiye’nin önde gelen moda tasarımcıları tarafından projeye bir konsept belirlendi ve bu konsept çerçevesinde üretilen ürünler “ARGANDE” markası altında toplandı.
Mardin ve Batman’da gerçekleşen fizibilite ziyaretlerini takiben üretimde rol alacak kadınlar belirlendi ve görev dağılımı yapıldı.
İTKİB’den bir uzmanın teknik desteğiyle Batman atölyesinde makine parkuru kuruldu, eğitim ve üretim faaliyetleri başlatıldı.
Argande markasının basın lansmanı Temmuz 2009’da İstanbul Kuruçeşme Sortie’de gerçekleştirildi.
Mudo firması mağazalarında satmak üzere Argande’nin ilk koleksiyonundan yaklaşık 7000 parçalık sipariş vererek markanın önemli paydaşlarından biri oldu. Argande’nin 1. Aşama boyunca ürettiği 6 farklı koleksiyon seçilmiş Mudo mağazalarında satışa sunuldu.
Results Generated During the 1st Phase ARGANDE
Catalogue photos of Argande collections were produced in Istanbul and the GAP region.
In June 2010, Argande was presented during the Regioanl MDG Conference, which was attended by more than 250 participants from 20 countries.
Since 2010, Argande collcetions has been regularly presented on the runway of Istanbul Fashion Week. During Fashion Weeks, Istanbul Metropolitan Municipality allocated billboards for supporting Argande’s visibility.
On 11 March 2011, Argande was presented in Ciragan Palace, during an event attended by UNDP Administration Helen Clark.
In 2011, an agreement was made with Markafoni for online marketing of Argande collections.
On September 2011, Argande received Card Finans Special Award during Retail Marketing Days.
During the 1st Phase 40 women were employed and 150 generated fee based income.The women who received trainings from ITKIB continues to work in textile factories in Batman and generate income.
Results Generated During the 1st Phase ARGANDE
Results Generated During the 1st Phase ARGANDE
Results Generated During the 1st Phase ARGANDE
Results Generated During the 1st Phase ARGANDE
Results Generated During the 1st Phase ARGANDE
Project Supporters
MUDOThe Governorate of BatmanHatice Gökçe Fashion Design and ConsultancyDemir Design (Yeşim Demir)Bilge TuğsuzITKIB (Istanbul Textile & Apparel Exporter’s Assoc.)Istanbul Metropolitan MunicipalityAlex AkimoğluHakan YıldırımBanu BoraRojin Aslı PolatZeynep TosunGünseli Türkay
Bihter Aida PekinÖzgür MansurDeniz YeğinEzra-Tuba ÇetinGamze SaraçoğluSimay BülbülBerna CanokMehtap ElaidiRana CanokNihan PekerAsli FilintaSortie Bar&LoungeAhu YağtuBeril KayarSema Şimşek
Project Supporters
Gencer BavbekIstanbul Fashion WeekMercedes Benz Fashion WeekL’Appart PrCan HatipoğluErtan ÇeliklerJerry StolwijkPro CommunicationsMACMOSSCPRDelicatessen
Bobby BrownAksoy Press Co.A4 OffsetSumerbank BuildingGenixPera PalasDistrict Governorate of HalfetiTunç Publishing Yoyo Productionİbrahim ZenginGila BenezraHakan Yalçın ÖztürkGeorgina Billington
Innovations for Women’s Empowerment in Southeast Anatolia Project, Phase 2
The Project is being implemented during July 2012 and June 2015
The 2nd Phase of the Project has a budget of 949,550 dollars allocated
by Sida.
Innovations for Women’s Empowerment in Southeast Anatolia Project, Phase 2Components and Targets
Trainings (personal
development, business
management, gender and
rights)
Business Development
Support
Policy Development
Component 1: Increasing social and management skills of women in Southeast Anatolia
Innovations for Women’s Empowerment in Southeast Anatolia Project, Phase 2Components and Targets
Enhancing income
generation opportunities
Extensification of childcare
services in the region
Trainings for Employers
Component 2: Increasing employment and income generation opportunities for women in Southeast Anatolia through establishing stronger marketing connections
Innovations for Women’s Empowerment in Southeast Anatolia Project, Phase 2Components and Targets
Increasing the number of
women generating income by
participating production
under Argande brand
Increasing sales revenues and ensuring
sustainibility of Argande
Utilizing national and international
marketing channells and strengthening brand visibility
Component 3: Increasing income of women in Southeast Anatolia by engaging in production under the regional brand "Argande" and building a good example of PPP
Innovations for Women’s Empowerment in Southeast Anatolia Project, Phase 2 Sustainability
A holistic approach on women’s empowerment and
complementary activities
Developing local capacities and long-term cooperations
The ultimate aim of implementing the 2nd Phase is to ensure sustainability of the capacities developed and local initiatives supported by the Project since 2008.
Innovations for Women’s Empowerment in Southeast Anatolia Project, Phase 2 Partnerships
Project Steering
Committee
Local Advisory
Board
Private Sector
Advisory Board
Ensuring ownership of and cooperation between different actors at local and national levels (most notably local administrations) is an essential factor for achieving sustainability.
The 2nd Phase of the Project receives support from 3 different consultancy mechanism for initiating knowledge and experience sharing:
Innovations for Women’s Empowerment in Southeast Anatolia Project, Phase 2 Project Steering Committee (Ankara)
PARTICIPANTS DUTIES AND RESPONSIBILITIES
GAP RDA Periodic monitoring of project performance and advising on proceeding period’s activity plan
Supporting project activities to be implemented in coordination with other central agencies, their projects and programmes.
UNDP
Sida / Swedish Embassy
Ministry of Development
Ministry of Family and Social Policies
İSKUR
KOSGEB
Innovations for Women’s Empowerment in Southeast Anatolia Project, Phase 2 Local Advisory Board (GAP)
PARTICIPANTS DUTIES AND RESPONSIBILITIES
Governorates Reviewing Project activities in line with regional needs and priorities
Supporting Project for developing stronger coordination and cooperation with regional actors
Municipalities
Development Agencies
ISKUR Provincial Directorates
KOSGEB Service Centres
Chambers of Commerce and Industry
Civil Society Organizations
Innovations for Women’s Empowerment in Southeast Anatolia Project, Phase 2 Private Sector Advisory Board (Istanbul)
PARTICIPANTS DUTIES AND RESPONSIBILITIES
Project Team and Consultants Advising the Project on private sector priorities and perspectives
Exchanging information and experience on sectoral issues (textiles, marketing, etc.)
Design Coordinator
Mudo
Markafoni
L’appart
ITKIB
KAGIDER
Planned Activities for 2013
Atölye çalışmaları Tasarım, üretim ve pazarlama desteği Eğitim ve seminerler
Çocuk bakım hizmetleri konusunda hizmet modellerini incelenmesi ve uygulamaya konmasına yönelik faaliyetler
Bölgedeki kadın girişimleri için iş geliştirme, kaynak yaratma ve işletme yönetimi desteği
Argande satış hacminin yükseltilmesine yönelik çalışmalar
Argande PR faaliyetleriYeni Argande koleksiyonunun tasarım ve üretimi
Moda haftası kapsamında Argande defilesi
Yurtdışı pazara giriş konusunda çalışmalar
Antep kutnusu, Şanlıurfa Ehramı, Şırnak Şel-şapik gibi yöresel kumaşlardan oluşturulan ürünlerin başta Amerika olmak üzere yurtdışında pazarlanması için uluslararası bir STK ile ortaklaşa yürütülecek üretim ve pazarlama çalışmaları
Innovations for Women’s Empowerment in Southeast Anatolia Project, Phase 2 Group Discussion
What are the good examples
you implement in your area and suggest us to
examine?
What are the local cooperation
opportunities you may highlight?
In line with the Project’s scope,
are there any needs you would like to highlight?
Do you have suggestions for implementation?
THANK YOU...