INNOV8 2.0: A BPM Simulator Game

© Copyright IBM Corporation 2008

2 © Copyright IBM Corporation 2008

Business Challenge: Skills Gaps in SOA and BPM

IBM IMPACT 2007 survey shows shortage of required SOA & BPM Analyst skills in the marketplace


Opportunity: Bridge the Gap Leveraging Serious Games

Skills gap issue explored at annual IBM sponsored MBA case competition (Jan ’07)

Average Age at Entry: 29Average Years Work Exp. 5.8Men: 79%Women: 21%

Average Age at Entry: 28Average Years Work Exp. 5.3Men: 73%Women: 27%

vs.

© Copyright IBM Corporation 2008

Innov8 is a ‘Serious Game’, not Second Life

Virtual World A framework or environment with little context or initial content. Primarily meant to be a toolset. e.g. Second Life

Game A virtual environment with specific objectives that is competitive and scored, and where the objective is to win. Useful to gain familiarity with a concept. e.g. World of Warcraft or SimCity

Simulation A game with rigorous processes meant to develop specific skills to be used in the real world. e.g. Microsoft Flight Simulator, war games

Sources:http://clarkaldrich.blogspot.com/2009/02/emerging-unifying-view-of-highly.htmlhttp://learningintandem.blogspot.com/2009_05_01_archive.html

INNOV8 is a ‘serious game’, between a game and a simulation


Now is the right time for Serious Games

135 of Global Fortune 500 will adopt serious games by 2012

2/3 of American households play computer and video games.

Avg player is 35 years old and has been playing games for 13 years.

43% of all PC game players are women

Generation Y has entered the workforce.

- The future leaders of business and technology are digital natives to whom video games and social networking are fixtures of daily life.


INNOV8 1.0 Vision & Goals

Stated Objectives:

- Address skills gap in SOA and BPM

- Create FREE ‘serious game’ teaching BPM 101 skills

- 1 hour game complete with full curriculum for incorporation into courses

- Complimentary to and incorporated in IBM’s existing BPM curriculum

- Initial target audience: MBA & Exec MBA students

Our bigger vision… serve wider range of audiences


I hear and I forget.

I see and I remember.

I do and I understand.

-- Confucius


Reading

Hearing Words

Looking at Pictures

Watching a Movie/Videotape

Looking at an exhibit

Watching a Demonstration

Seeing it done on location

Participating in a discussion

Giving a Talk

Doing a Dramatic Presentation

Simulating the Real Experience

Doing the Real Thing

After 2 Weeks, We Tend to Remember…

10% of what we read

20% of what we hear

30% of what we see

50% of what we see & hear

70% of what we say

90% of what we say

& DO

PASSIVE

ACTIVE


Academic RecruitmentAcademic Recruitment

• Faculty represent a mix of MBA, E-MBA, undergrad business, and IT programs

• Datamation Product of the Year

• New use cases surfacing as Innov8 penetrates more and more campuses: e.g. Duquesne University School of Leadership and Professional Advancement

• Innov8 in 2008 University SOA BPM Contest: 4783 students from over 200 Chinese universities participated

• Arizona State Univ.• Brandeis University• Carnegie Mellon Univ.• Davidson College• Duke University• Duquesne University• ESADE (Spain)• Fordham University• Georgia Tech• Georgia State Univ.• Harvard University• Indiana University• Marist College• Miami Univ. of Ohio• National Defense

Univ.

• National Univ. Singapore• N.C. Central University• N.C State University• Pace University• Penn State University• San Jose State University• San Francisco State Univ.• SDA Bocconni (Italy)• SYSU (China)• Tsukuba Univ. (Japan)• Université du Québec• Univ. of Cal (Berkeley)• Univ. of Cal (Irvine)• Univ. of Cincinnati• Univ. of MD – Baltimore

• University of Denver• University of Georgia• Univ. of Manchester – UK• Univ. of Massachusetts• Univ. of NC – Chapel Hill• Univ. So. California• University of Technology,

Sydney (Australia)• University of Texas• Univ. of Virginia• Université du Québec en

Outaouais (Canada)• Yale University• Wseda Univ. (Japan)• Wuhan Univ. (China)

Innov8 has been evaluated by faculty and students in more than 1000 colleges and universities worldwide The game is part of the curriculum in over 100 schools According to the Kauffman foundation, serious games improve learning by 108%

Examples:

INNOV8 1.0 Results


INNOV8 2.0 Strategy and Goals

- Innov8 1.0 success

- Co-creation & Collaboration via social networks

- Personalization

- Average age of gamer 35

- 67% heads of households play games

- Smarter Planet…

Environment1. Provide same immersive learning to

IBM customers and partners

2. Expand to more Smarter Planet scenarios

3. Energize customer relationships via both web and downloadable game

Objectives


1 billion transistors for each person on earth.

SmarterPlanet

1 trillion things connected to the net.

By 2010, 30 billion RFID tags, embedded intoour world.

Instrumented

Interconnected

Intelligent


Anatomy of Innov8 (Online & Full Editions)

Online Goal: Relay value proposition of BPM & SOA in 10 mins or less (3 smart scenarios)Full Goal: Teach BPM basics w/ Call Center scenario

Mode of Distribution•Online: Web Playable•Available for ALL•Full: Downloadable •Customers & AI

Storyline Vignettes Introducing Challenges

Smart Work: 3D interactive Based on 8000+ Real Business Cases

>> Instruction Manual … Leaderboards & BPM BlueWorks

Task 1: Investigation(Full version only)

Task 4: Execute Task 2: Global Collab Task 3: Simulate


Piloted with Farmers Insurance

INNOV8 2.0 being used to train 12000 call center agents going through Farmers University annually


IBM is the Leader in Corporate Serious Games

• Innov8

• Power Up

• Try Science

• GCC Sales Quest

INNOV8 Online

Healthcare Island

• On Demand Business Challenge Game

•Tivoli

•DB2 game

IBM/GIO Study: Leadership in a distributed world: lessons from online gaming

Innov8 (Duquesne)

•MMORPG China/India

•Rehearsal Studio

• IBM @ Play program

• RoboCode

Training Play @ WorkOn-BoardingLeadership/Collaboration

Marketing


(Informal)

(Formal)

(Formal)

(Informal)

(Formal)

(Informal)

(Formal)

(Informal)

Access to information as reference and support materials

Web pages, Podcasts, web lectures, .pdf, EPSS/context-sensitive

help

In person interaction with others in same place,

same timeFace-to-face classes, seminars,

mentoring, coaching

Immersion with others via 3D presence

3D Platforms & Web - Involves interacting with others live, real-time via personal avatars in virtual social worlds and multi-player role play ‘serious games;’ immersive telepresence via high definition video teleconferencing

Collaborate with others anytime via network technologyVirtual classes, e-meetings, videoconferencing

Individuals interact with programmed mediaIncludes tutorials, drill and practice, simulations, single-player role-play ‘serious games’ delivered

Web 2.0 – Federated ‘Google’ search, leverage content from Wikis, Blogs,

Podcasts, YouTube

Web 2.0 – Co-create content and share expertise via Blogs, Wikis, team collaboration spaces, Jams, expertise location tied to instant messaging and presence awareness

We’ve developed the Optimized Workforce Learning method and tool to encompass the evolution of blended learning (U.S. Patent 7,281,219)


Backup


Gameplay: Investigation Level

Intro to game

Interview characters and find clues to substantiate the current business process model

Anatomy of a Business Process Model game

Bottlenecks within model


Gameplay: Global Collaboration level

Collaborate with your fictional, virtual team

Advance your traditional siloed business process model

Team will help you serve distinct global markets

Leverage global ecosystem of partners to deliver customized solutions


Gameplay: Simulation level

Respond to market events by reading key performance indicators

Make educated guesses on how to leverage business rules to adapt to changing market conditions

Simulate three times before having to ‘commit’ business rule settings


Gameplay: Execution level

Visualize the impact their decisions make on the ecosystem immediately

- profitability,

- customer satisfaction,

- environmental impact etc.

Score generated and feedback given.

Opt-in to post score to a leaderboard


Smarter Customer ServiceSmarter Supply ChainSmarter TrafficEVENT 1

EVENT 2

EVENT 1

EVENT 2

EVENT 3 EVENT 3

INNOV8 2.0 GAME Events for all scenarios

EVENT 1

EVENT 2

EVENT 3

Traffic Prediction ToolAllocate resources to Smart Signage, Smart Lights and Traffic Police to most effectively lower congestion.

Hurricane eventNeed to bring emergency shipment of supplies to store by choosing which vendors/suppliers to purchase from while gauging demand, profit, env. impact and customer satisfaction

Power OutageA global partner has a brown outand you need to balance callswhile maintaining high customersatisfaction.

Go GreenIn an effort to be more env friendly,you choose a partner whose repswork from home. Balance calls,optimize profits and gauge env. Impact in this scenario

New Product IntroductionCalls flood system due to new product intro. Leverage self-service queue and Live chat tooptimize profits and customersat.

Post-recall promotion without RFIDCompany wishes to rollout a promo to affected customers. Choose type of discount and promo time to be most effective.

Post recall promotion WITH RFIDCompany wishes to rollout promo to affected customers ONLY. Directly see how an RFID implementation can help customer relations while maintaining profitability.

Multi-Agency CoordinationModify bus fare rate and tolling times to ensure most optimal traffic flow for your municipality while gauging environmental impact and customer satisfaction.

Multi-Agency Integration: dedicated evacuation w/ First respondersAdjust manual ops, city instrumentation and virtual ops to ensure an effective crisis management


Innov8 2.0 Resources

ibm.com page:www.ibm.com/innov8

Smart SOA Newsletter article:Link

Press release for version 2.0: http://www-03.ibm.com/press/us/en/pressrelease/26734.wss

YouTube videos:http://www.youtube.com/watch?v=hXplJ6ZNEs0

http://www.youtube.com/watch?v=C3tJ4c0JVq0

30-second student videos:

http://www.youtube.com/watch?v=OPLLlnnFdHk&feature=related

http://www.youtube.com/watch?v=prnqWwDHnZ4&feature=related

http://www.youtube.com/watch?v=bid79HDZUZs