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A2 Advanced Production By Ella Jarvest & Christabel Cutting

Initial Ideas

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Page 1: Initial Ideas

A2 Advanced Production

By Ella Jarvest & Christabel Cutting

Page 2: Initial Ideas

BriefMusic Video

3-4 minutes long

Indie genre

Solo artist

Page 3: Initial Ideas

Synopsis of narrative

The main singer (Josie Narramore) has recently broken up with her boyfriend (Callum Buckley). This song “Love Me Again” is about getting him back, and dreaming about what it would be like to be with him again, so we want to portray this in our music video.

Example of lyrics:

“I know that after you I was fragile and weak and I know that ever since then I have been lost, and times are hard, and I know that this heart will have to be set free to save me and you’ll come running back into my arms and we’ll stay here forever more and I’ll hold on so tightly that nothing can break us and I’ll stay here, stay here forever until you love me again…”

Page 4: Initial Ideas

Resources - Actors

Josie Narramore – solo artist and actress Callum Buckley – actor

We are also going to use Rosa to play the piano in certain shots, as she is the composer and pianist for our song – “Love Me Again”

Page 5: Initial Ideas

Resources – Props & EquipmentHouse – sofas, piano with piano stool, open fire

Clothes (various outfits) - Outfit 1: Jeans, woolly jumper, scarf, hat, boots - Outfit 2: Black leggings, woolly jumper, parker jacket, wellington boots- Outfit 3: Black leggings, woolly jumper, socks (for inside the house)- Outfit 4: Jeans, thick winter coat, scarf, boots.

Microphone/ microphone stand

Stills camera and HD video camera and tripods

Lighting

Reflectors

Page 6: Initial Ideas

Resources – Location and Transport

Transport -

Cars to take actors to various locations (Chrissie and Ella’s cars)

Locations -

Balcombe woods

Wakehurst Place

National Trust properties

Lucy’s House in Oxted with a piano and cosy fireplace

Page 7: Initial Ideas

Planning & research tasks

Questionnaire of what our target audience expect to see in a indie music video

Look at music videos from similar solo artists from the same music genre

Look at similar solo artist’s websites

Look at advertising posters for media products from solo artists

Look at magazine articles

Look at examples of other A2 media products

Page 8: Initial Ideas

Target audience

15 – 25 – young adults

Young adults who are interested in music, especially indie.

The ‘ipod’ generation

Festival lovers

Page 9: Initial Ideas

Methods of DistributionPlacing the video on ‘YouTube’

Placing video on ‘Facebook’

Blogger

Screenings

DVD’s

Page 10: Initial Ideas

Methods of gaining audience feedback

Placing music video on ‘YouTube’

Placing teaser clips of music video on ‘YouTube’

Placing the music video on ‘Facebook’

Organising questionnaires for our target audience

Screening session for feedback

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