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Date: 25 Nov 2013
5 Hot Trends in Business Intelligence
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The Anatomy of Making the Right Decisions Now
Kris Van Dyck
The only constant is change
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Isaac Asimov - The only constant is change...
The only constant is change, continuing change, inevitable change, that is the dominant factor in society today. No sensible decision can be made any longer without taking into account not only the world as it is, but the world as it will be.
— Isaac Asimov, Science (fiction) author
Copyright 2012, Information Builders. Slide 3
Information is widely available
Niet alleen jongeren hebben last van een zekere rusteloosheidals het gaat om informatiegedrag. Ook ouderen, zo blijkt uit onderzoek,hoppen snel van de ene naar de andere bron en lezen daarbij maar een beperkt deel van de aangeboden informatie.
Bas Savenije, algemeen directeur van de Koninklijke Bibliotheek
Information overload is een reëel probleem. Vroeger moest je beslissingen nemen op basis van incomplete informatie, omdat de informatie niet beschikbaar was. Nu is het tegenovergestelde het geval: je moet nog steeds beslissingen nemen op basis van incomplete informatie, maar nu omdat er te veel informatie beschikbaar is en je een relevante selectie moet maken.
Pauline van der Meer Mohr, voormalig senior VP HR bij ABN Amro Bank
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Data comes from different sources and in different shapes and quantities than before.
Data is a new class of economic assets, like currency and gold
Source: World Economic Forum 2012
Data is a competitive differentiator
Like any asset, data needs to be managed
Availability of data puts pressure on operational efficiency
Cheap Storage and Flexible infrastructure
Importance of Data
Copyright 2012, Information Builders. Slide 5
Making the right decision
How to decrease costs and increase efficiency is much about: Better Decisions implies Less options, Less Information.
Barry Schwartz “A paradox of choice: Why Less is More (2004)” Too much choice leads to paralysis : “Jam” Bad decisions are made
Two solution to make right decisions: Figure out your goals upfront Alignable options to make choices
Copyright 2012, Information Builders. Slide 6
How to make the best decision ?
Making complex decisions to support business goals has it’s best results when:
Developing an Information Strategy What are the strategic organizational goals ?
Align the options Model the options in a solution for decision support
Copyright 2012, Information Builders. Slide 7
Developing an Analytics Strategy Strategize and Align the Options
-ReduceBaby Crying
-Keep DiaperClean
-FeedBaby
-Let themNap
-# on-timeNaps-# on-time
Meals
-Inventory onHand
-CheckDiaper
Regularly
-Availablesupplies
An Analytics Strategy In a Changing World
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Business, Goals and Targets
Cloud
Core BusinessApplications
Explosive Growth in Data
Users, (Potential) Customers, Partners, ….
Mobile ApplicationsSocial Media
Now
Future
How ?
5 Hot Trends for an Analytics Strategy
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A Business
Cloud
Core BusinessApplications
Explosive Growth in Data
Users, (Potential) Customers, Partners, ….
Mobile ApplicationsSocial Media
Now
Future
How ?
BI Applications for the Cloud
Big DataSolutions
Predictive Analytics
Social MediaAnalytics
MobileBI
Why these 5 Hot Trends ?
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BI Applications for the Cloud
Big DataSolutions
Predictive Analytics
Social MediaAnalytics
MobileBI
Data comes from different sources and in different shapes and quantities than before.
Data is a competitive differentiator
Data availability puts pressure on operational efficiency
Cheap Storage and Flexible infrastructure
“No sensible decision only based on the world as it is, but on the world as it will be.”
Managing Change : Predictive Analytics
BI Maturity Model: Predictive Analytics, the next Big Step
Standard Reports
Ad Hoc Reports
Query/Drill Down
KPIs/Alerts
What happened?
How many, how often, where?
Where exactly is the problem?
What actions are needed? Rear View
Statistical Analysis
Forecasting/Extrapolation
Predictive Modeling
Prescriptive Analytics
Why is this happening?
What of these trends continue?
What will happen next?
What is the best that can happen?
Forward View
Note: Adapted from “Competing on Analytics”
Degree of Intelligence
BI M
atur
ity
Why bother about Predictive Analytics ?
Business Intelligence 89% ROI
Business Intelligence + Predictive modeling 145% ROI
“Predictive Analytics and ROI: Lessons from IDC’s Financial Impact Study”
1.6 X Revenue Growth2.0 X EBITDA Growth2.5 X Stock Price Appreciation
“Gartner: Analytically Sophisticated EnterprisesOutperform Their Peers Financially”“One of the biggest benefits of implementing WebFOCUS was
that Dealer Services saw the automotive downturn coming well in advance, giving managers time to adjust financial reserves, tighten lending standards, and scrutinize each dealer’s inventory – minimizing risk both to our company and our customers. DSC is more profitable today because we knew how much revenue we expected to generate. Now, if DSC sees factors that will cause trouble in six months, we can take action immediately.”
Copyright 2012, Information Builders. Slide 14
Developing An Information StrategyOptimize – Use Case – Predictive Policing
Price Optimization: Optimize Profitability With Forecasting
Price has become a key differentiator for retailers. Many experts believe that price can influence a purchase decision more than any other single product characteristic or feature.
Not just for businesses ■ Child Welfare - Children can be better matched with foster parents by identifying the factors that contribute to successful placements ■ Unemployment - Classify new claims as fraudulent or legitimate enables claims to be processed more quickly and fraud to be minimized ■ Tax Collection - Improved targeting of past-due tax collections can help increase revenue ■ Fraud Detection - A more accurate view of trends and patterns in food stamp benefit transactions makes illegal activity easier to detect
■ Crime Rate Reduction - Accurately predicting when and where crimes are likely to occur, and allocating the appropriate resources ■ Student/Faculty Attrition - Improving student attrition and graduation rates, identify trends in keeping your best faculty
5 Hot Topics That Are Shaping the Future of BI Predictive Analytics
The impact of the Cloud: Crossing Borders
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Cloud altitude...
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Cloud Characteristics
Platform for Business Applications Platform for Social Media Platform for sharing and hosting data System/Application/Data Management are not controlled by you Scale is way beyond your internal systems
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Running Business Applications in the Cloud
Saas
Paas
Iaas
Cloud BI: WebFOCUS as SAAS
Robust, scalable solution Multi Tenancy supported by certified security model Access to both standard and cloud based data sources Delivering a complete range of solutions
BI Applications Business Analytics Visual Analytics Performance Management
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Campaign Lead Opportunity Order Invoice Cash
Data typically in SalesForce.com Data typically NOT inSalesForce.com
Expenses
Commissions Call Center/Support
Human Resources
Other Data Sources
Other Valuable Data Typically Outside Salesforce.com
Relating Cloud bases Data with your in House Systems
Big Data Analytics
Some Numbers…
Walmart handles more than 2.5 million customer transactions every hour.
Facebook handles 30 billion pieces of content shared a monthDecoding the human genome originally took 10 years to
process; now it can be achieved in one week.At CERN the 27 kilometer long Large Hadron Collider (LHC)
creates 1 petabyte of data per second. 15 petabytes per year is available for analytics.
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Since you are probably not investigating the origin of the
universe…
Big Data spans four dimensions
Our Big Data
Volume
VelocityValue
Gigabytes, Terrabytes, Petabytes
How fast the data can be Analyzed andActed upon
Realtime Capture and Realtime Analytics
VarietyUnstructured data like Images, Documents, Structured data like files, tables, messages
AcceleratingAnalytical Capacity and Business Intelligence
Typical challenges: Data for BI Application grows exponentially Time window for loading and indexing getting to small Query performance drops Running out of storage for data and indices, rising storage
cost
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For Analytical purposes Columnar Oriented and In-Memory database technology Appliances Schema and Datamodel oriented architecture Allow huge amounts of data to be joined and queried Super fast response times Limited DBA requirement Information Builders Hyperstage
For Storage purposes Hadoop Distributed File System (Open Source) - started by Yahoo and
Google Hadoop Map Reduce – Distributed computation Changing schema support – Document Oriented Horizontal Scalability – Cloud proof iWay Hadoop Adapter
Two types of Big Data solutions
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Smarter Architecture No maintenance No query planning No partition schemes NoDBA
Data Packs – data stored in manageably sized, highly compressed data packs
Knowledge Grid – statistics and metadata “describing” the super-compressed data
Column Orientation
WebFOCUS HyperstageHow does it work ?
Data compressed using algorithms tailored to data type
Big Data Analytics : Visual Discovery Analyst Edition
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• Robust, innovative, in-memory visual analytics solution• Visually explore large, multi-dimensional data sets to
quickly understand trends and patterns in the data• Charts automatically react and modify themselves based on
selections• No software development kit or coding is required
Social Media Analytics
Social Media as used by your Customers and Prospects
500,000,000 active users
1,100,000,000 active users
225,000,000 active users
Social Media Analytics: The Challenge
• How can you not only access the data, but also enrich it so analysis makes sense?
• How can you leverage social intelligence as a competitive differentiator?
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Social Media Analytics
Sentiment
Trends Social Media
Trends Operational Systems
Sentiment/Word Analytics Posts
Making decisions anywhere anytime…Mobile Business Intelligence
A Mobile Strategy that works:
Device independent BI solutions
Develop once, run from anywhere
Highly interactive, device exploitive Web Apps with built in analytic capabilities
Embed BI Web Apps in custom applications
Common BI security framework
Two-way communication
Mobile Business Intelligence as it should beAny Device, Any Form Factor, Any Platform
Mobile Business IntelligenceMobile Faves for iOS and Android
Native Apple/Android App for consumption of WF BI (and other content) (just like email client – no training required)
Provides controlled access to WebFOCUS content through: Mobile Faves portal (normal “pull”) Email attachments (“Open in Mobile Faves”) Watch-list Feeds (automatic “push”)
Online viewing of any WF content Allows saving, emailing, search and cataloging of stand-alone content
Active Technologies or PDF documents Provides Guides, Videos and Help Watch lists to alert on change
Mobile Business IntelligenceEasy, Relevant and Timely Information Drive Execution
Utz coordinates sales and production of more than 20,000 pounds of potato chips every hour, and manages more than 700-plus delivery routes to 30,000 stores.
In the snack food industry, quality is key and timing is crucial. “One thing we do very well is service our customers,” says J. Ed Smith, chief information director at Utz. “WebFOCUS gives us real-time insight into what is selling and what inventory is on store shelves.”
The VMI model works best when delivery people can send and receive current information. In Utz’s case, this is done by mobile devices at store delivery.
Our 3i Strategy Intelligence – Integration - Integrity
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Intelligence Integrity Integration
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Processintegration
Applications Social Media
Legacy
Profiling
Predictive
SearchSocial Analytics
Mobile BI
Maps
WebServices
BI Apps
Reporting OfficeIntegration
Bursting
Relational/Cubes Unstructured
Ad-hoc Analysis
Data Access
Integrity HyperstageColumnar/In-memory
Data Quality
Big Data
Dashboards
DataIntegration
eBusinessIntegration
Performance Management
DataGovernance
Master Data
Information BuildersAbout Us
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36 years of expertise 1,350 dedicated professionals 60 offices worldwide Tens of thousands of
customers Millions of users
A leading independent global software provideroMarket leader in large-scale business intelligence
deployments, inside AND outside the firewalloMarket leading provider of integration technologyo Leading edge data integrity and governance solutions
We help customers rapidly deploy high value information solutions that deliver game changing results
Our top priority is customer successo Superior engineered softwareoHighest-rated customer service
“Only Information Builders achieves above-average ease of use, below-average implementation costs per user, above-average support for complex deployments and above-average business benefits.”
Questions ?
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