© Ericsson 2014 Source: Ericssonwww.ericsson.com/ourportfolio/telecom-operators/key-event-experience

459 MILLION

91%

Throughout the event, 26.7 TB of data traffic

was used

1.5 TB of data was consumed during the championship match alone – the equivalent of downloading 1,000

full length movies

more than the London 2012 international games

2.5 TIMES

3.5 TIMES

With 64 MATCHES taking place across 12 cities, mobile networks were under extreme pressure

AIRPORTS

STADIUMS91% of mobile internet usage was for accessing social media sites

For 8 WEEKS, mobile traffic was 3 TIMES THE NORMAL LEVEL

8 WEEKS

Average attendance at the matches was over 50,000 – the same population as a small city

50,00064MATCHES

HOTELS

AND MANY M

ORE

REAL-TIME MONITORINGEXTRA SUPPORT

Additional experts proactively manage networks in real-time and provide a speedy remedy

Temporary hardware provided the needed additional coverage and capacity in and outside the arena

more than the biggest pro American football game in 2014

Coverage and capacity move with the crowd – even in surrounding hotels, transport hubs and entertainment districts

crowd Capacity1

Going social3

Demand for data2

Key Event Experience4

Maximizing Spectators’ ExperienceWhen the biggest football tournament ever unfolded in Brazil in 2014, fans used their mobile phones to share the excitement of every goal, tackle and penalty.

So how did operators manage this massive rise in mobile broadband use to deliver the best experience possible?

4.5 MILLION phone calls were

made during the event

The total data traffic was equivalent

to 48.5 MILLION photo uploads

75 percent of the fans rated the mobile network performance equal to or higher than their daily experience.

The outcome was a high performing network where fans were able to share their once-in-a-lifetime experiences spontaneously, positively impacting operators’ brands – a win for all.

The result?