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INFECTIOUS

OCTOBER 2010.

A round up of the latest communications news and ideas from around the world

Mini have launched a new game using the latest craze for geolocation apps. It’s called MINI Getaway Stockholm 2010 and the basic idea of the game is to allow people to hunt down a roving virtual MINI using their smartphone. Whoever has the virtual car by the end of the week wins it. It works by simply using the GPS function of the iPhone. Gamers can track the virtual car and all other players on his or her iPhone and on the campaign website. The game starts this Sunday at 15.00 and goes on for a week.

See it in action at:

www.minigetawaystockholm.com

THE WORLD’S FIRST MOBILE GEOLOCATION MULTIPLAYER REALITY GAME

Johnson and Johnson promoted their 24 hour moisture body lotion with a 20ft x 10ft ‘World of Softness’ billboard which featured three live female models atop of fluffy clouds in pink dresses. Passers by were encouraged to touch the models to feel the softness of their skin!

First used by Calvin Klein in 2005 the ‘live’ billboard is under going something of a renaissance of late. It allows brands to create a tangible connection in a world which is becoming more digital by the day.

THE BILLBOARD IS ALIVE AND WELL!

POLICE FORCE USES TWITTER TO SHOW DAILY LOAD

Greater Manchester Police has turned to Twitter, the micro blogging tool, to give a live insight into the 2,000 or so incidents that the force deals with in a 24-hour period.

The Twitter feed set up by the jumped from 3,000 followers to more than 17,000 during the exercise.

One Tweeter responded: “What comes across from these tweets is how much the police are involved in the community and how much they are relied upon.”

Could News of the World tweet for 24 hours to show the process of putting together a copy of the newspaper?

JAY-Z TEAMS UP WITH SEARCH ENGINE BING TO PROMOTE NEW BOOK

Rapper Jay-Z has created a unique partnership with Microsoft’s Bing search engine to promote his new book ‘Decoded’. Pages from the new book have been placed in real world locations across the globe. Each placement is significant to the rappers life as told in the new book and utilises Bing Maps and Bing Entertainment. Those who discover the extracts of the book are invited to claim the pages and decode the clues online in order to win tickets to an exclusive Jay-Z & Coldplay concert in Las Vegas.

Corona Light is offering Facebook fans 15 seconds of fame in return for them clicking the ‘Like’ button. (Something clever about permission marketing here?). The beer’s Facebook page currently has 45,000 fans and in a bid to boost these numbers Corona is inviting fans to submit photos of themselves which will be showcased on a massive 150ft digital billboard in Times Square from 8th November until 6th December. Corona say “Plenty of beers want your love. All we want is a little like”.

The campaign is focused on drinkers 21-29 years old with the insight that the majority of Facebook users have an innate desire for attention. Incase appearing on a billboard isn’t your idea of fun there is also a free song on offer in return for ‘Liking’ the page.

CORONA BIDS TO BECOME AMERICA’S MOST LIKED BEER

AXA BREATHE NEW LIFE INTO THE PRINT AD

AXA Insurance Belgium launches an iPhone application. The free application helps and guides you through some basic steps when you have a car accident. This product has been launched with an innovative print ad that requires your iPhone to complete the message.

See the campaign in action:

http://www.youtube.com/watch?v=9ohhf0p8CFM&feature=youtu.be&a