#IndySM: Public Safety and Social: What Indy's first responders want you to know

11/7/13Public Safety and Social:

What Indy’s First Responders

want you to know.Hashtag: #IndySM

Rocky

MaxIndy Social Media - @IndySM - 11/7/13

Wiley (left) and Eddie (right)

On Twitter:

@Friends_of_IDSD

Donate atAny area

HIREOn Twitter:

@12StarsMedia

Indy Social Media - @IndySM - 11/7/13

EAT AT


On Twitter:

@BrownBagIndy


On Twitter:

@Chimney_SafetyOn Twitter:

@Waynetwpfire

Social Media use byIndiana State Police• Welcome -

• The Indiana State Police use social media in traditional ways – promoting the agency and our activities on Facebook and Twitter.– Currently we have over 17,000 Twitter followers and

over 15,100 on the ISP-PIO Facebook page.

– We use social media to interact directly with the public and push information without a filter.• This is an area that is expanding, changing and evolving

constantly. Boston PD and marathon bombing – first announcements were via Twitter and not a press conference or a release – Boston used it to dispel misinformation


Social Media use byIndiana State Police

– Crime tips and concerned citizens• Both Facebook and Twitter have generated

tips, kudos, and potential leads

• Information must be vetted

– We utilize social media to promote employment• Trooper position (target age group)

• Putnamville District mechanic

– NIXLE – Not fully social media but similar in many ways• Subscriber based

• Unfiltered message


Social Media use byIndiana State Police

We have used social media to push up to the minute information on traffic, parking and safety at IMS race events

• Cooling stations added or new locations

– Use of social media has expanded to other events• State Fair, college athletics, Columbus Marathon

– Cold cases – our own and others we are assisting on

– Constant – We are always learning and doing new things• The lines between what an agency PIO does and how an agency

uses social media are blurring and the two areas are intertwined.


Social Media use by Speedway PD

• Information on events that

• affect local citizens– Parking restrictions and street closures

– Lost/found animals

– Utility outages and services

– Promotion of community events

– DIRECT INFORMATION TO THE TARGET AUDIENCE

– Find us on Twitter @SpeedwayPD

– Find us on Facebook at SpeedwayPD


SOCIAL MEDIA USE for the

INDIANAPOLIS FIRE DEPARTMENT

The Indianapolis Fire Department utilizes social media as our primary method of

communicating with the general public outside the new media.

The IFD uses Twitter – Instagram and Facebook

Our primary use of Twitter includes Incident Communication, General Information,

Incident Updates and critical time sensitive… need to know info. (evacuation, road

closures etc.)

We sent our first Tweet on 11-16-2011 and as of October 22, 2013 have sent 544

Tweets.

@IFD_NEWS has 2411 followers and follows 131


IT TAKES A VILLAGE

IFD use of Twitter was very sporadic from November 2011 to June 2013.

Mostly used for Fire Safety Messages - IFD Events and Promotional for support of other events

Missed Opportunity: Richmond Hill Explosion November 10, 2012

We had maybe 300 followers.

Enter: Mike Pruitt – Wayne Township PIO – Twitter Expert

Mike helped out on Belmont Fire and Tweeted the incident on behalf of IFD as part of the PIO JIC on scene. 4 PIO’s on scene IFD (2) 1 IMPD, 1 Wayne Township.

Twitter feed went crazy and we gained 300 followers. Steadily climbing ever since!


Successful Use of Twitter

in 2013Belmont Fire 6-15-13 (52 Tweets)

96th and Keystone Bus Crash 7-27-13 (28 Tweets)

Government Center Rope Rescue 8-2-13 (9 Tweets)

Van Buren Fire 9-8-13 (41 Tweets)

Other uses of Twitter by IFDFires, Extrications, Haz Mat, Rope Rescues, Dives, Events,

Support of other Agencies, Arson, Crime Stoppers


Picture Based INSTAGRAM AND FACEBOOK

IFD joined Facebook in 2010

https://www.facebook.com/Indianapolisfiredepartment

IFD Facebook has 185 followers and 2700 likes

Facebook is primarily used by IFD for Events and Promotion

IFD joined Instagram in July 2013.

@IFDNEWS has posted 96 times - has 134 followers and follows 6.

Instagram is primarily by IFD for Events and Promotion, Duplicate Incident Information – Twitter -

Visual Communication and more characters are primary positives of Instagram.

Framatic App is instrumental in both Twitter and Instagram

Created Pintrest account - IFD News Possible uses will be for Prevention and EventsYounger Audience flocking to Pintrest


https://www.facebook.com/Indianapolisfiredepartment

IMPD Social Media

2013 users of social media• Facebook – 1.11 billion users

• Twitter – 500 million users (200 million active)

• Youtube – 1 billion users

• Linkendln – 225 million users

• Pinterest – 48.7 million users

Stats provided by Craig Smith of Digital Marketing Ramblings


IMPD Social MediaIMPD has established a number of social media

feeds to include Facebook, Twitter, Youtube, and Nixle.

November 2013

Facebook – Over 6200 Engaged Users

Twitter – Over 6900 Engaged Users

Youtube – Over 300 Engaged Users

Nixle – Over 1700 Engaged Users


IMPD Social Media

IMPD’s Use of Social MediaNo cost to the agency

Investigative

Crime Prevention

Crime Awareness

No cost to the agency

Immediate announcements

Solicitation of Tips

No cost to the agency

Recruitment

Direct News Media

Most Important: RELATIONSHIPSIndy Social Media - @IndySM - 11/7/13

IMPD Social Media

oTwitter: IMPD_News

• #impdcares

• #impdcarrers

oFacebook: IMPD_News

oYoutube: IMPD_TV

oNixle: Text 888777 keyword “IMPDNews”


For more information

• @Indstatepolice First Sgt. Brian Olehy … [email protected]• @SpeedwayPD Capt. Jason Dierdorff … [email protected]• @IFD_NEWS Capt. Rita L. Reith … [email protected]• @Waynetwpfire Capt. @Michael_Pruitt1 … [email protected]• @IMPD_News Officer Kendale Adams … [email protected]• @marc_lotter Communications Director for Indianapolis @MayorBallard ,

[email protected]• @Friends_of_IDSD Gary Hay … [email protected] (dogs Eddie and Wiley) and

Tony D'Ambrosia … [email protected] (dogs Rocky and Max).

• Twitter list for public safety: @jwwhitt or https://twitter.com/jwwhitt/indy-public-safety/members

• 11/7/13 Sponsors: @12StarsMedia; @BrownBagIndy; @chimney_safety


https://twitter.com/jwwhitt/indy-public-safety/members






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#IndySM: Public Safety and Social: What Indy's first responders want you to know