Industries Selling on Consumer Fear

Fear

An unpleasant emotion caused by the belief that someone or something is dangerous, likely to

cause pain, or a threat.

Use of Fear to ‘Sell’• Everyone is afraid of something

• But regardless of what each individual might be afraid of, there is no doubt that fear sells

Saffola Vegetable Oil - Uses fear of heart diseases, if ‘healthy’ saffola oil is not

used

Use of Fear to ‘Sell

• But few products actually solve a person’s fears but rather placate it temporarily

• Such products play with the consumer’s mind, who think they won’t be safe unless they keep buying the product

• That’s how fear profits a marketeer

Your kids won’t grow up to become - taller, stronger, sharper

if they don’t drink Horlicks,

Some elaborated examples...

Beauty Industry – Fair & Lovely

Fair & Lovely invokes fear of darker skin, thus offering Fair & Lovely as the ultimate solution

The anti-germ industry

Consumers’ paranoia about dirt and germs is so aggravated that things like anti-bacterial chopsticks actually sell

The Weight Loss Industry

If you’re carrying around a few extra pounds, though, that doesn’t mean you’re unattractive. But the weight loss industry would like

you to think you are.

Some companies which use fear to sell!

• There are many companies ‘Fear’ as a Successful Marketing Tool

• Be it security industry or insurance company, fear is indispensable part of their Integrated Marketing Communication!

• Hence, by successfully manipulating people’s emotions, industries take a bite out of you by playing on your fear.

Solution – Their Products!

Industries that prominently use fear

• The beauty industry• The anti-germ industry• The weight loss industry• Doctors• The children’s products industry• The environmental industry• The self-help industry• Advocay group• Fraudsters• Niche Experts• The media

Source: http://www.businesspundit.com/25-people-and-industries-that-profit-from-fear/

Ultimate use of Fear!

Anti – Radiation Industry

Some quick facts about Radiation!

• Many believe that cell-phone towers emit harmful radiation• However, the radiofrequency fields (RF) emitted from cell

towers or antennas are mild and weak and so do not cause any damage to human health

• Even international credible bodies like, WHO, ICNIRP & EU have stated that Radiation are not hazardous as pictured by some groups with vested interest

• Niether there is any scientific evidence till date that weak RF rays is the reason for harmful and major health effects

How Fear helps the marketeers!

• These groups, together state that cell-phone tower radiation is extremely dangerous, thus public needs to ‘protected’ – Solution – Their Products!

PC GuardComputer Radiation Shield

ATR-GLSAnti radiation Glass

24K-ZodiacAnti Radiation Sticker

• These self-proclaimed experts make false claims that if people use some anti-radiation products like – shields, anti-radiation clothes, mobile stickers, etc

• They are imbibing the element of ‘fear’ amongst the masses

• This fear acts to their advantage, and they achieve their ultimate goal - PROFIT

Some elements used to provoke fear

Series of scary images are used to prove a point& invoke fear

Some Anti-Radiation Products Ads

There has been no explanation on how can a product work as a shiled against radiation & negative energies both

Some Anti-Radiation Products Ads

Mobile-chips are noting but mere piece of plastic, such claims are false & misleading

Anti-Radiation Products – Fake!

• Such products make a false claim – the radiation emitted by cell-phone tower is so weak, that it can be obstructed merely by a milk carton.

• The main intention of the product is to sell – hence the trick includes ‘make-to-believe.’

• Marketeers clearly use the elemnt of puffery, these products are neither standarized nor authorized.

• Such marketeers disguise themselves as ‘Activist’ and propagate anti-radiation agenda, to serve their interest.

Anti-Radiation Products – Fake!

Innocent people get fooled out of fear & marketeers do what they are best known for -

So would you still prefer to believe the fraudsters claiming to sell so-called ‘anti-

radiation products’?

Or woul you rely on facts & know that such products are merely to fool you!

Choice is your!

http://theradiationdoctor.wordpress.com/