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Use cases
• blue dot + way-finder• product search• advertising proximity• buddy finder• scanning bar code XY• shopping list & routing
– find your way to the POIs, advertising, buddy finder, scanning bar code
:
Magnetic Positioning
WHERE AM I INDOORS?
• 1-2 meters accuracy.• No beacons, no routers, ZERO infrastructure• Total Cost of Ownership: 4x < Bluetooth, 10x < Wi-Fi.
• Wi-Fi worse than GPS; no iOS.• Bluetooth no moving blue dot, micro-fence only.• Magnetic = Only scalable answer.
.
Traction & Validation
• $15M funding; $10M from Baidu. • 20 patents filed; 4 granted.• 35 staff; 3 professors; 12 PhDs.
• Commercial roll-out with Baidu• 270 million monthly active users• Pilot projects with top retailers
Magnetic = Foundational
Magnetic
Wi-Fi / BLEPDR /
sensor fusion
Outdoors
Indoors
GPS
Wi-FiMobile signals