INDONESIA’S BLOGOSPHERE

Pitra Satvika- Blogger Extraordinaire -- Interactive Communication Specialist - - Social Media Consultant -

Indonesia’s Internet Users

• In 2007, there are 25 million internet users in Indonesia (about 10% of its population) – apjii.or.id

• 11.800.000 members of Facebook – checkfacebook.com

• Top 10 of Facebook’s fastest growing members – checkfacebook.com

• Top 5 countries of Twitter users: US, UK, Brazil, Japan, Indonesia - mashable.com/2009/10/20/twitter-ceo-conversation/ 

Top Accessed Website

Facebook.com

Google.co.id

Yahoo.com

Google.com

Blogger.com

YouTube.com

Wordpress.com

Kaskus.us

Detik.com

Wikipedia.org

Social MediaSocial Media

Social MediaSearch Engine

Social MediaNews Portal

Source: Alexa.com

Top Accessed Mobile

Source: Opera

Social MediaSocial Media

Social MediaSearch Engine

Social MediaNews Portal

m.friendster.com

Yahoo.com

Google.com

Pepperonity

GetJar.com

Mig33.com

Mocospace

ITSMY

Mobile9

m.kaskus.us

Indonesia’s Bloggers

• By January 2009– Blogspot – 587.000 users– Wordpress – 143.000 users– Dagdigdug – 10.000 users– Blogdetik – 23.000 users– Multiply ???– Self-hosted blogs ???

• Indonesian language is the 3rd most used language after English and Spanish in Wordpress.com – Matt Mullenweg, Wordcamp Indonesia.

Blogger Communities• Most every big cities has their own blogger

communities– CahAndong– BHI– BBV– Batagor– Blogfam– Bloggor– TPC– AngingMammiri– Loenpia– Bengawan– Wongkito

Blogger Communities

• What blogger communities do:– Gathering (we call it: kopdar).– Spread the blogging spirit.– Social activities.– Turn blogs into books.– Interact in other internet

medium (mailing list, Plurk, Twitter, and Facebook).

Pesta Blogger

• The 1st Pesta Blogger was held at Oct 27th 2007, opened by Ministry of Communication and Information.

• Theme: New Voice of Indonesia• That day was also declared as

National Blogger Day.• There are 500+ bloggers coming

from every parts of Indonesia.

Pesta Blogger

• The 2nd Pesta Blogger was held on November 2008, with 1.000+ participants.

• Theme: Blogging for Society.• 5 foreigner bloggers were invited and

shared their views.

Pesta Blogger

• The 3rd Pesta Blogger was held at Oct 24th 2009, with 1.200+ online activists.

• Theme: One Spirit One Nation.• Pre events were conducted in several

regions, coordinated with local blogger communities.

Web 2.0 Sites Based on Blog

• Politikana.com• Curipandang.com• Ngerumpi.com• Wikimu.com• Kompasiana.com• etc

Online Social Movement

• IndonesiaUnite.com (twitter, facebook, blogs)

facebook.com/indonesiaunite with 400,000 fanstwitter top trending topic for 3 days in a row

Online Social Movement

• CoinAChance.com (facebook, blogs)

• 1.000 Books Movement (1000buku.dagdigdug.com) (blogs)

• Twestival Jakarta (twitter)

• Free Prita Mulyasari (facebook, blogs) • Support KPK - Corruption Watch

Commission (facebook)

Blogging Goes Profit

• Using Multiply to sell produts.• Local brands start to ask for

bloggers’ advertorial. • Several prominent bloggers are

invited to brand’s events.• Local brands look forward in

cooperating with bloggers and local online communities.

Current Trend

Current Trend

• Long time blogger now write less posts.

• Lots of new bloggers came from high school and college students.

• They’re more intense in using Twitter and Facebook for conversation than using blogs.

• Serious bloggers still use Facebook Page and Twitter to enhance their personal branding.

Current Trend

• Blogs are also used by teachers for education materials.

• Not many corporate use blog for communications.

• Local brands and politicians start to involve in Twitter conversation.

Thank You

• Blogging since July 2005, now with more than 555 posts, talking about creativity and social media in Indonesia.

www.media-ide.com eyesight.media-ide.com facebook.com/mediaide twitter.com/mediaide

pitra.dagdigdug.comfacebook.com/pitratwitter.com/anakcerdas

www.strategocorp.com