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Presentation by VB Reddy at the National dairy forum, Addis Ababa, Ethiopia, 23-24 November 2010.
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Indian DairyingNational Dairy Forum, Addis Ababa, Ethiopia, 23-24 November 2010
VB Reddy
Dodla Dairy Limited
We do not claim a developed status..
We are developing …. And very fast..
In our own way..
We are Changing..
Our Past before 1990’s
We do this..
We are doing this..
Farmer is key and is treated so..
Our urban market - past
Our Urban market - Present
We did this for the World
We expect to do this soon..
Indian Dairy Industry progress Since 1960’s
• Government Dairy + Informal (Halwai / Gowli) - Until 1960
• Government Dairy + Informal + Private Large MNCs in Products (1960- 1970
• Co-Op Dairy in 1970’s • Industry Liberalization in 1990’s• Regulated small Private Dairy plants (1990 -2000)• After deregulation – Small Government Dairies + Large
Co-Op Dairies + Private Large MNCs + Small Private Dairies + MNC Co-Operatives + Informal market operators
Operation FloodOne of the world's largest rural development programs • Launched in 1970, Operation Flood has helped dairy farmers direct their
own development, having control of the resources they create in their own hands.
• A National Milk Grid links milk producers with consumers in over 700 towns and cities,
• The bedrock of Operation Flood has been village milk producers' cooperatives
Operation Flood's objectives included :• Increase milk production ("a flood of milk") • Augment rural incomes • Reasonable prices for consumers
• "Operation Flood can be viewed as a twenty year experiment confirming the Rural Development Vision" ( World Bank Report 1997c.)
Operation Flood - 3 phasesPhase I (1970-1980) • Financed by the sale of skimmed milk powder and butter oil gifted by the
European Union under the World Food Program. • NDDB planned the program and implemented to link18 of India's premier
milk sheds with consumers in India's four major metros.
Phase II (1981-85) • Increased milk sheds from 18 to 136 and Direct marketing of milk by
producers' cooperatives to 290 urban markets • Self-sustaining system of 43,000 village cooperatives covering 4.25
million milk producers • Domestic milk powder production increased from 22,000 tons to 140,000
tons, helped to promote self-reliance.
Phase III (1985-1996)• Enabled dairy cooperatives to expand and strengthen the infrastructure
required to procure and market increasing volumes of milk. • Veterinary first-aid health care services, feed and artificial insemination
services for cooperative members were extended, along with intensified member education.
Outcome of Operation Flood
• India no1 in Milk production and self reliant
• Capacity building • Increased emphasis to research and
development in animal health and animal nutrition.
• Innovations enhanced productivity of milch animals.
Dairying is now an instrument of development, generating employment and regular incomes for millions of rural people.
Milk Production in India
Year Production (Million Tonnes) Per Capita Availibilty (gms/day)
1991-92 55.7 178
1992-93 58.0 182
1993-94 60.6 187
1994-95 63.8 194
1995-96 66.2 197
1996-97 69.1 202
1997-98 72.1 207
1998-99 75.4 213
1999-2000 78.3 217
2000-01 80.6 220
2001-02 84.4 225
2002-03 86.2 230
2003-04 88.1 231
2004-05 92.5 233
2005-06 97.1 241
2006-07 100.9 246
2007-08 104.8 252
2008-09 108.5 258Source: Department of Animal Husbandry, Dairying & Fisheries, Ministry of Agriculture, GoI
Our Food basket
Current Perspective
• Strengthening Cooperative Business, Production Enhancement
• Assuring Quality and creating a National Information Network.
• Increase liquid milk procurement by cooperatives to 33 %
• Increase liquid milk sales to 36.5 million kilograms per day
Why a National Dairy Plan?
• India attained a milk production of about 105 million tons in 07-08 by
adding an average incremental quantity of 3 million tons per annum
during the last 15 years
• Demand for milk is now growing fast – driven by rising incomes due to
high GDP growth, increase in population and export opportunities
• Milk demand is projected to be 180 – 210 million tons by 21-22 requiring
an average incremental addition of 6 million tons per annum over the
next 15 years
• Doubling the average incremental annual output calls for a focused
national initiative
hence the National Dairy Plan
Based on figures for 2008-09 (Provisional) of 108.5 million tons +Surplus handled by organised private sector is an estimate
21
14 Major States : Milk production – ’07-08
State / Milk production State / Milk production
Region Mn T % share Rank Region Mn T % share Rank
UP 18.9 18.0% 1 AP 8.9 8.5% 4
Raj. 9.5 9.1% 2 TN 5.6 5.3% 9
Pun. 9.3 8.9% 3 Kar. 4.2 4.1% 11
Har. 5.4 5.2% 10 Ker. 2.3 2.2% 13
North : 4 43.1 41.1% South :4 21.0 20.0%
Guj. 7.9 7.6% 5 Bih. 5.8 5.5% 8
Mah. 7.2 6.9% 6 WB 4.1 3.9% 12
MP 6.6 6.3% 7 Ori. 1.6 1.6% 14
West : 3 21.7 20.7% East : 3 11.5 11.0%16/1/200825 Aug 2007 2121
Current registered processing capacityCategory Plants
(number)Capacity
(million litres / day)
Cooperatives* 233 41
Private** 450 50
Total 683 91
*Includes government dairies
**There is no reporting of actual capacities on ground and capacity-utilisation
Women Empowerment
Enhancing coverage for increased milk handling
by the organised sector
Enhancing milk production through better productivity
(focus on breeding and nutrition)
27
SET STANDARDSEVALUATE PERIODICALLY
CERTIFY PROGRAMME
Main components for success in breeding
• Produce high genetic merit bulls through:
– Progeny testing – in partnership with farmers
– Pedigree selection (indigenous breeds)
– ONBS – using Embryo transfer
• Provide quality AI service by:
• Animal identification
• Maintaining effective LN delivery system
• Using semen from certified Semen station –as per breeding policy
• Ensuring hygiene & protocol
• Reducing number of AIs per conception
• Providing advisory services & inputs
Breeding policy
Maintain a live computerized database, use information to improve
SET STANDARDSEVALUATE PERIODICALLY
CERTIFY STATION
SET STANDARDSREGISTER PROVIDER
EVALUATE PERIODICALLY
Produce quality semen by:
Using only high genetic merit bulls free from disease
Adhering to standards laid down
Complying with bio-security measures
Area Officers
NDDB’s Nutrition Lab.
HO AI Service Provider
Regional Manager
Programme Cordinator
District Coordinator
National Analytical Lab.
AI Delivery Module PT Module
Laboratories
Nutrition Module
Internet
PDA
Mobile
Central server
Communi-CationMedia
Synchronisation GSM/GPRS
AI Technicians
Desktops
Disease Diagnostic Lab.
Milk Recorders Resource Persons Veterinarians
Farmers
• Registration• AI• PD• Calving• Other Services
• Yield measurement• Milk Sample Collection
• RB Individual Animal• RB Group of Animals• Feed &Fodder sample collection
Farmers
• Treatment• Diagnosis• Testing• Outbreak• Other services
NDDB Network Overview
Supervisors
Veterinary Module
1. Data entry2. Data validation3. Updation4. Local output5. SynchronizationSMS
–Alert Messages
Routine performance reports
Analytical reports Breeding value estimation
Projected scenario - with NDP – by 2021-22
No Unit 2007-08 2021-22
1 Daily rural milk productionMillion kg/day 280 470
2Share of organized sector in marketable surplus
Million kg/day 50 160
3Share of the organized sector as a proportion of milk sold by rural producers
% 30 65
4 Share of the un-organized sectorMillion kg/day 90 85
5Share of the un-organized sector as a proportion of milk sold by rural producers
% 70 35
National Dairy Plan – in conclusion
• Will raise national milk production from 105 million tons in 07-08 to
200-210 million tons by 2021-22
• Take per capita daily availability from 252 (07-08) to over 350 grams
by 2021-22
• Increase the coverage of milk producers through the cooperative
strategy from 13 million to about 19 million
• Raise income from milk production – while reducing risk
• Provide more on-farm employment as well as additional jobs in
procurement, processing, marketing and input supply activities
• Assure safe milk to consumers
Our Future in a decade
What can India do to Ethiopian Dairy
Add Value by sharing its knowledge of improving rural employment through dairying
World Bank Project - 2008
• A knowledge sharing initiative was launched in 2008 to apply lessons from India’s successful experience in developing its dairy sector to support growth of Tanzania’s and Uganda’s dairy industries.
• Participants were exposed to a range of new strategies for increasing milk and dairy product consumption and improving marketing and production practices.
• The improved understanding and subsequent adoption and adaptation of these key strategies are intended to improve food security, nutrition, and incomes in the poorest communities in these two countries.
What can India do to improve Ethiopian Dairy
• Enable the development of the dairy sector through improved approach to strategy, production, and cooperation
• Help in increasing local milk production and consumption.
• Do not reinvent the wheel..• Instead replicate Operation flood…
Opportunity exists
• There is a buoyant East-Africa regional market for milk and dairy products
• Ethiopia has good potential—as yet not fully developed—as producers as well as marketers
• Most off-farm sales are processed and marketed through a large and vibrant informal sector
• Milk is both cheap and readily available and producers have to realize to channel it to formal markets
• Formal sector’s processing enterprises are not geared• Imported products continue to dominate and affecting
the economy
Constraints in development of dairy value chains
• Lack of data for effective planning and management the value chain and the linkage
• Limited capacity and coverage of dairy producer, processor, and marketing cooperatives and associations
• Inability to cope with the seasonality of production• Low dairy product portfolio in the Food basket• Poor, rural, feeder road network • Non availability of Rural water supply
Expected short-term outputs out of co-operation
• Better co-operation among small milk producers• Introduction of improved or adapted technology at milk
collection points • Low cost Capex model for processors• Improved collaboration among producers and
processors; • Streamlining of regulatory requirements• Planned capacity building at the National Dairy Board
• Government and stakeholders have recognized the opportunities that the dairy sector provides
• Help achieve the Millennium Development Goals of reducing child and maternal mortality
• Help in increasing income for small rural households• Information exchange to gain improved understanding of
marketing and pricing strategies
Ethiopian Dairy – similar to India in 70’s
This is what Ethiopia needs.. A 5 year plan……
• Low cost Processing capacity• Improved feed / fodder• Improved Animal Health• Regulatory mechanism• Consumer awareness• Improve genetic composition• Create Information network• Empower women in Dairying• Short term credit for farmers
2011 - 122012 - 15
RURAL WATER SUPPLY IS THE KEY TO ETHIOPIA’S FUTURE
When will Ethiopia produce theseWhen you link your production to the markets ..
By creating the right infrastructure..