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INCREASING USABILITY IN SITE SEARCH & CATEGORY
NAVIGATION
About Us
Scott ZielinskiCo-Founder & COOTwitter: @b7scott
Linkedin: Linkedin.com/in/b7scott
Email: [email protected]
Kyle WilsonSenior Account ExecutiveLinkedin: Linkedin.com/in/wilsonk39
Email: [email protected]
Agenda
● Site Search Relevancy
● Shopper Engagement
● Actionable Data / Reporting
● Questions & Answers
Provide Hyper-Relevant Results!
Examples:
Part Numbers: “123-XYZ” vs “123XWZ”
Stemming: “Shirts” vs “shirt”
Variations: “in.” vs “inch”
Mispellings: “Google” vs “Goggle”
Auto filtering: ie “Black Dress”
Learning Search
Provide Hyper-Relevant Results!
Shopper Engagement: Faceting
○ Populate dynamic filtering
capabilities on category pages
○ Drive more conversions with
image-based filters
○ Recognize parent/child
relationships and display
hierarchical results
Shopper Engagement: Suggest “As-You-Type” Recommendations
○ Reduce shopper frustration with
instant, relevant results
○ Encourage user engagement
via rich, image-based
suggestions
○ Learn from each and every
shopper interaction
Shopper Engagement:Merchandising
Shopper Engagement:Merchandising Cont.
● Add imagery to search results or category pages
● Highlight sales or promotions - Set yourself apart from your
competition
● Advertise top selling brands or featured products
● Give your site a season feel during the various holidays
● Increase overall sales and average order values
● Get your shoppers more engaged
Shopper Engagement:Product Badging
Shopper Engagement:Product Badging
Use product badging to:
● Make specific products on the results pages stand out.
● Have SearchSpring add badges, icons or images directly to the
product results and not just on the page as done with banners.
● Emphasize: “Sale” “New” “Best Seller” “Featured” “Free Shipping”
● Make the buying decision for your shopper more enticing!
Actionable Data: Reporting
“Popular Searches with Zero Results”
● Items you don’t carry - Inventory control or management
● Common mis-spellings
● “Odd Variations” or Synonyms
● Content related searches such as “shipping costs” or “return policy”
● Attributes such as size or weight
“Popular Searches”
● Most popular search terms
● Brands to merchandise
● Products to feature
TIP: Ensure your top searches have the best possible results
Actionable Data: Synonyms
Not everyone searches for things the same way. Look for variations in the popular searches
with zero results report and add them as synonyms.
Synonyms are odd variations or related terms.
Examples:
tee, short sleeve, casual shirt, t-shirt
shoes, footwear, pumps, sneakers
QUESTIONS?
